What went viral in 2021

Cases
36
Median Spread Score
47
Most started on
Open web31%
First post to peak
14 days

Bo Burnham: Inside

63
All eyes on Bo Burnham - The Boston Globe

44.5K sold

Wordle

63
Wordle #196 solved in four guesses: the green, yellow and grey gridOpen

2M players

INDUSTRY BABY

62
Lil Nas X, Jack Harlow - INDUSTRY BABY (Official Video)

64M impressions

Fancy Like

61
Fancy Like

4.3B impressions

good 4 u

61
Olivia Rodrigo - good 4 u (Official Video)

3.8M impressions

drivers license

60
Olivia Rodrigo - drivers license (Official Video)

8.1M impressions

MONTERO (Call Me by Your Name)

60
Lil Nas X - MONTERO (Call Me By Your Name) (Official Video)

1.1M impressions

All Eyes on Me

59
Cover artwork for All Eyes On Me (Song Only).

2.5K sold

Loop Hero

56
Loop Hero survivor camp with buildings and an item inventory.

1M sold

BTS Meal

55
A "BTS Meal" served in Indonesia by McDonalds, as part of a collaboration with the South Korean boy band BTS. Clockwise from bottom left, this example contains 9 Chicken McNuggets, medium fries, a…

$98M revenue

Buss It Challenge

52
Erica Banks - Buss It [Official Music Video]

Peaked at #7

KVD Good Apple Foundation

51
Good Apple foundation balm compacts on red apples, from KVD Beauty’s Feelunique launch release.

666M impressions

Mortal Kombat red-band trailer

51
Mortal Kombat – Official Restricted Trailer

Save Ralph

50
Save Ralph - A short film with Taika Waititi

42M views

Crab Game

49
The logo for Crab Game , an online indie video game. The two As are joined together.

Bernie Sanders' mittens

47
TOPSHOT - Former presidential candidate, Senator Bernie Sanders sits...

$1.8M revenue

Emily Zugay’s logo redesigns

47
Putting my degree to use

27M impressions

Fruit Roll-Up Ice Cream

47
Reply to @joshmyfavourite Ice cream wrapped in fruit roll up 🤤 #eating #eatingshow #tiktokfood #mukbang #foodie #food #foryou #asmr #candy #fyp

Bones or No Bones

46
he had them just last night!! #pug #seniordog #boneless #humor #foryou

130K views

Carly Joy’s Eos shaving tutorial

43
Reply to @_notbrooke_

700M impressions

Fancy Like Dance

43
#fancylike ooooooooo💪

Muck

42
Official Muck gameplay screenshot from its Steam listing.

359 derivatives

Poparazzi

42
Poparazzi camera, photo feed and friends-created profile, supplied in the Luciq customer case study.

4M users

Deep Nostalgia

38
MyHeritage’s official Deep Nostalgia animation demonstration.

Peaked at #1

Bezos I

37
Official Inside soundtrack artwork on the Bezos I song page.

Peaked at #5

Gay Burger

37
GAY BURGER NOW AVAILABLE IN LA, SF & NYC on DoorDash, Postmates, GrubHub. @GayBurgerCo 😭🌈🍔

abcdefu

36

Peaked at #1

NGL app

34
Official NGL App Store screenshot showing a question card shared over an Instagram Story.

125M users

Mixue theme-song remix wave

33
Snow King theme-song milestone illustration from Mixue’s official retrospective; not a verified frame of the 2021 seed video

15M views

Gap brown hoodie revival

32
fits

Inscryption

31

1M sold

Vampire Survivors

31

Shah Rukh Khan-My-Ad

30
Ogilvy and Wavemaker: #NotJustACadburyAd and Shah Rukh Khan-My-Ad

1.4M impressions

Hot Girl Walk

29
#greenscreen literally my best glow up advice in 45s follow if you wanna hear my whole journey #advice

Peaked at #1

Perseverance’s parachute code

20

Emily Mariko’s salmon rice bowl

13

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