What went viral in 2024

Cases
157
Median Spread Score
41
Most started on
Open web21%
First post to peak
7 days

Deadpool & Wolverine

73
Official Deadpool & Wolverine film poster

$1.34B box office

Burt’s Bees x Hidden Valley Ranch Dippers

66
Game on, ranch fans! You ordered and we served it up. Burt’s Bees x Hidden Valley Ranch Dippers Lip Balm 4 Pack is the limited-edition flavor collab that ranch fans have been dreaming of. It’s a…

McDonald's France: Olympic Curry

66
McDonald's France on Instagram: "Pour 4 ans minimum."

2.5B impressions

Moo Deng

65
สวนสัตว์เปิดเขาเขียว on Instagram: "สวนสัตว์เปิดเขาเขียว อวดโฉม“ลูกฮิปโปแคระ”สุดน่ารัก ชวนเที่ยว วันหยุดยาว! เด็กเที่ยวฟรี 28 ก.ค. นี้ เมื่อเวลา 10.30 น.วันที่ 25 กรกฎาคม 2567 นายณรงวิทย์ ชดช้อย…

$3.1K revenue

Labubu

64
THE MONSTERS BIG INTO ENERGY Series

$2.05B revenue

Hamster Kombat

63
Hamster Kombat’s March 25 access announcement artwork, with the hamster character and WE STARTING text.

100M players

e.l.f. x Liquid Death Corpse Paint

62
Corpse Paint by Liquid Death x e.l.f. Cosmetics

8B impressions

Nobody Wants This

62
Nobody Wants This | Official Trailer | Netflix

Peaked at #1

Apple dance

61
epic choreo moment incoming on sweat tour ! @Troye Sivan @terrencefoconnor

1.7M derivatives

Chained Together

61
Save 20% on Chained Together on Steam

10M sold

Content Warning

61
Save 38% on Content Warning on Steam

2.2M sold

Elmo Is Just Checking In

61
Wow! Elmo is glad he asked! Elmo learned that it is important to ask a friend how they are doing. Elmo will check in again soon, friends! Elmo loves you.❤️ #EmotionalWellBeing

300M impressions

Black Myth: Wukong

60
Black Myth: Wukong gameplay with ray-traced lighting, supplied by NVIDIA.

$700M revenue

Pesto the Penguin

60
Trusted news for Victoria on Instagram: "Pesto the penguin has just broken a record at @sealifemelbourneaquarium becoming the centre’s biggest ever chick, weighing in at 20kg! 🐧❤️ #penguin…

5B impressions

Brat summer

59
This is the cover art for the album Brat by Charli XCX

Peaked at #1

Mouthwashing

58
Mouthwashing on Steam

1M streams

Very demure, very mindful

58
TikTok video by @joolieannieOpen

35M views

Four Seasons Baby

57
If the @Four Seasons Hotels is looking for a baby ambassador my niece got you 😂🤣😂🤣😂

Liar's Bar

57
The bar is open now. Feel free to walk in 🍻 … #liarsbar

5M sold

Palworld

57

Ninja SLUSHi

56
#sponsoredbyninja Slushis...just like 1999!! Get your #NinjaSlushi today @Ninja Kitchen

1.3B impressions

Raygun at the Paris Olympics

56
AOC Statement on Oceania Qualifying Process for Breaking | Australian Olympic Committee

14M views

IKEA paid Roblox jobs

55
Official game screenshot showing the IKEA showroom and co-worker avatars.

16B impressions

McDonald’s: WcDonald’s

55
WcDonald’s manga takeout bag

6B impressions

Gap Linen Moves with Tyla and Jungle

54
Introducing #Linenmoves. @Jungle4eva’s worldwide hit “Back on 74” re-imagined with @Tyla. Featuring brand new choreography by @ShayLatukolan. Celebrating the moves that unite us. For individuals who…

100M impressions

Helldivers 2

54

12M sold

Katt Williams Unleashed

54
Katt Williams Unleashed | CLUB SHAY SHAY

$6M revenue

e.l.f. Judge Beauty

53
In e.l.f we Trust | e.l.f Cosmetics Game Day Commercial 2024

105B impressions

Goldfish: Chilean Sea Bass

53
The official Goldfish® brand on Instagram: "They look like Goldfish. They taste like Goldfish. But they’re called Chilean Sea Bass. Which is WAY more grown up. Shop now at the link in bio."

14.5B impressions

Heineken: The Boring Phone

53
Heineken | The Boring Phone - HD Camera

8.9B impressions

LEGO Technic McLaren P1: The Ultimate Challenge

53
The Ultimate Challenge with Lando Norris | LEGO Technic

15B impressions

CeraVe: Michael CeraVe

53
Guys run to this pharmacy in BK, I just saw MICHAEL CERA signing bottles!! 😳😳😳I'm a #ceravepartner, and I'm asking @CeraVe what is going ON #nyc #fyp #celebritysighting

32B impressions

MiSide

53
Mita stood in front of a wardrobe in an official MiSide gameplay screenshot.

$25M revenue

Jaguar: Copy Nothing

52
Jaguar | Copy Nothing

160M views

YETI x Liquid Death Casket Cooler

52
The Life-Sized Casket Cooler from Liquid Death x YETI

1.2B impressions

IKEA Guilty Pets

50
3.INGO Hamburg - IKEA Al-Futtaim - Don’t worry, you can afford it.Sami

4.1B impressions

Netflix: Alcaraz Signs

50
Who/what/where/when? “N” 🖊️ @carlosalcaraz @BNPPARIBASOPEN

1.2B impressions

Rawdawg Run Club

50
STRONG Coffee’s Rawdawg collaboration bag, shown on the official product page.

A Minecraft Movie First Teaser

49
A Minecraft Movie | Teaser

97.5M impressions

Josh Wine Memes

49
I’m not gonna keep telling y’all to grow up and leave that Stella & Barefoot alone

207M impressions

Supermarket Simulator

49
Official Steam screenshot of Supermarket Simulator.

$20M revenue

ASICS The Desk Break

48
ASICS | The Desk Break

2.3B impressions

Bluesky surge

48
Bluesky’s generated share card for Emily’s Starter Pack.

3.5M users

Facebook Marketplace: Yes, Couch!

48
MOJO SUPERMARKET on Instagram: "Did we put the couch from Jeremy Allen White’s much-discussed photoshoot on Facebook Marketplace? Yes, chef. 👀 Link in Bio!!"

2.7B impressions

Gojira's Olympics opening ceremony performance

48
Gojira and Marina Viotti performed “Ah! Ça ira” from the Conciergerie at the Paris Olympics opening ceremony.

Peaked at #1

The Grimace Effect

48
Grimace threw out the first pitch tonight at Citi Field 🟣

9.6B impressions

Nara Smith Makes a Marc Jacobs Tote from Scratch

48
The Tote Bag, made from scratch by @Nara Smith

17M views

MGA Presents: Diss-mas

48
MGA PRESENTS: The Rizzler - DISS-MAS 🎁

545.7M impressions

Rhode Lip Case

48
Hailey Rhode Bieber on Instagram: "just girly things 🦄💗🍒🌸"

The Row’s No-Phone Fashion Show

48
You asked, I answered—what REALLY happens at fashion week?

adidas: Hey Jude

47
Full adidas reactive creative with an upside-down logo, Bellingham's boot and the Euro match ball.

593M impressions

Cetaphil Game Time Glow

47
#GameTimeGlow 💚 A New Sports Tradition for Dads & Daughters

5.7B impressions

Ford Capri: The Legend…Is Back

47
Miles Myerscough-Harris | Expired Film Club on Instagram: "Shooting 35mm film during the opening game of @EURO2024 at a German Bierkeller 🎞️🍻 the German fans went mad! Do you like the results?…

1B impressions

Ruangguru Clash of Champions

47
Ruangguru Clash of Champions Episode 1 | PARAH!!! HITUNG RATUSAN ANGKA SAMPE PUSING

12.6M views

Sweethearts Situationships

47
Sweethearts takes 'Situationships' to the next level

4B impressions

Gap Get Loose with Troye Sivan

46
Get loose. Now live. Free yourself from expectations. And dance outside the lines. Big jeans, for big moves — for everyone. Featuring @troyesivan and @cdkcompany. Choreographed and directed by…

50M impressions

Lovable

46
Current Lovable dashboard with the prompt field and project cards, from the official documentation

$600M revenue

Duolingo on Ice

45
Introducing Duolingo On Ice!

97M impressions

Xbox Cheeky Controller

45
Image of a custom ‘Deadpool & Wolverine’ Xbox Series X console with two katanas attached to the backside and a Deadpool-themed covering, set in an industrial scene. Two Deadpool-themed controllers…

5B impressions

75 Hard Style Challenge

44
Kicking off 2024 with a style challenge! If you want to start the new year off by glowing up, saving money, getting more use out of your closet and firming up your personal style this one’s for you.…

21K derivatives

Samsung: UnCrush

44
Creativity cannot be crushed | Samsung

61M impressions

Like a Good Neighbaaa

44
State Farm's extended Super Bowl teaser in which Arnold Schwarzenegger says "neighbor" as "neighbaaa".

26B impressions

TCG Card Shop Simulator

44
TCG Card Shop Simulator on Steam

3.5M sold

Assume That I Can

43
ASSUME THAT I CAN | World Down Syndrome Day 2024

35M views

BARK Air: Dogs Fly First

43
Introducing BARK Air: A 100% totally real airline for dogs. We're dog people, and we are tired of there being no truly dog-friendly options when it comes to air travel. Now booking the best-in-class…

17.8B impressions

DOGS Telegram Mini App

43
DOGS token sets memecoin record with 17M users on The Open Network

Peaked at #3

Sick Duo

43
This Duolingo app icon is absolute nightmare fuel. I hate that they did this to me.

30M impressions

Duolingo at the Sweat Tour

43
duolingo birds at SWEAT

22M impressions

NYX x Cardi B Duck Plump

43
A Cardi B lip gloss ad that ended with a mock news report about men misusing Duck Plump.

2M views

British Airways: May We Haveth One’s Attention

42
British Airways | Safety Video 2024 | May We Haveth One’s Attention

2.4M views

Dr. Squatch Nick Cannon Ball Insurance

42
Dr. Squatch on Instagram: "It’s official! I have the most valuable balls in the world! @drsquatch has insured them for $10M through their Ball-to-Ball Coverage. Visit http://drsquatch.com/balls to…

12B impressions

Haaland for the Win!

42
Haaland for the Win! Clash of Clans x Erling Haaland

64M views

Kim Kardashian: Meet My New Friend

42
meet my new friend 🦾🤖 @Tesla

11.8M views

Loewe I Told Ya Collection

42
LOEWE's page for the special-edition I TOLD YA shirts from Challengers

This Tomato Is So Loewe

42
This tomato is so Loewe I can’t explain it

4.1M views

Lunge Run Club

42
Why more single people are turning to run clubs and ditching dating apps

10M views

Notcoin

42
Notcoin-supplied screenshots showing the tapping screen, referral gifts and invite leaderboard.

6M players

Visit Oslo: Is It Even a City?

42
Is it even a city?

8M views

Currys horse-kicked chicken air fryer

41
Ninja Double Stack Air Fryer - available at Currys ✨ #currys #trend #viral #ninjaairfryer #ninjastackairfryer #ninjadouble

4.2M views

Duolingo Super Bowl Buttception

41
Do your lesson, no buts.

800M impressions

Fartcoin

41
Fartcoin (Fartcoin ) Price, Chart & Market Cap

Rabbit R1

40
Introducing r1

40M impressions

Reiss Finance Bro Flash Mob

40
Stop looking. We’ve found them. #fyp #maninfinance #finance #leadenhallmarket #londontiktok #reiss @ultimateeventdancers @Billen Ted @Girl On Couch @itsadamlyons_

3M views

Usher for Skims Mens

40
Usher Calls Kim Kardashian “A Fairy God-A&R” and Talks New Skims Ad

Apple Vision Pro in public

39
Think different. #applevisionpro

87.2M impressions

Boots and a Slick Back Bun

39
Boots and a slick back bun @Ellie Lord @Amelia Gregorian #bootsandaslickbackbun #girlhood #cowboybootsandablowie #sambasandalittleredbag

12M impressions

Boots on the Ground Line Dance

39
CCG Year of Engagement Podcast Episode #4: Community on the Line | Folklife Today

CRED Director's Cut: David Warner and S. S. Rajamouli

39
Warner bros 😉 @ssrajamouli

3.4M impressions

Patrick Ta Major Skin Hydra-Luxe Foundation

39
#color_1 Golden

1.3K sold

Specsavers wrong-city airport welcome signs

39
Specsavers Welcome to Melbourne billboard on a road at Sydney Airport.

97.2M impressions

Wonderskin x Chipotle Lipotle

39
CHIPOTLE AND WONDERSKIN LAUNCH 'LIPOTLE' LIP STAIN IN CELEBRATION OF NATIONAL AVOCADO DAY

1.4B impressions

BOOK OF MEME (BOME)

38
BOOK OF MEME Price: BOME/USD Live Price Chart, Market Cap & News Today | CoinGecko

Jeremy Allen White for Calvin Klein Spring 2024

38
Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign

9M impressions

e.l.f. So Many Dicks

38
Official So Many Dicks campaign artwork with a grid of male portraits.

5B impressions

Heinz: Every Sauce

38
INTRODUCING… Every Sauce ✨ A holy grail of sauces that includes not one, not two, but 14 Heinz sauces! 🤯 The catch, only 100 bottles exist and the only way to get one is to win! Tap the link below…

220M impressions

Starbucks x Stanley Winter Pink Quencher

38
shes so much prettier in person omg 🎀🥹 #stanleycup #stanley #stanleystarbucks #stanleystarbuckscollab #targetstarbucks #myfirststanley #shesperfect #pinkstanley #fyp #fypシ @Stanley 1913 @Starbucks…

38 sold

Catizen

37
Catizen’s public wipe-test launch artwork, March 7 at 12 PM UTC.

$26M revenue

Learn Korean or Else

37
Netflix Asks Fans “Are You Ready To Play” Ahead of ‘Squid Game’ Season 2 - About Netflix

200M impressions

Loewe Decades of Confusion

36
LOEWE | DECADES OF CONFUSION

10M views

Michel&Amazonka’s Mongolia Olympic Uniforms

36
Michel&Amazonka on Instagram: "Unveiling Team Mongolia uniforms for 2024 Paris Olympics Opening and Closing ceremony Creative Director : @a.bignuut Photo: @nima_pht Model: @t.suee Make up:…

2M views

Valtteri Bottas's Ultimate Second Car

36
Meat pie warmer? ✅ Budgie Smuggler clothes line? ✅ Kookaburra horn? ✅ Your first car could NEVER... So we made a second car that could. Purpose built for an Aussie road trip. @Uber_Australia…

17.3M views

Uber Eats: Football is for Food

36
Football is for Food | Uber Eats

40M impressions

Lulumelon EOSS

35
Lulumelon Official on Instagram: "The biggest shopping extravaganza of the year is here! Get crazy daels on the latest trends and up your style with the Lulumelon End of Season Sale. Shop now!…

28M impressions

Specsavers van on a bollard

35
Should have gone to... Oh, wait

150M impressions

Central Houston Nissan's Bait-and-Switch TikToks

34
KNOCKOUT deals 💥🥊 #CentralHoustonNissan #CentralHouston #Houston #Texas #HoustonCars #Nissan #NissanFamily #Car #Cars

20 sold

Gisou Girl Fridge

34
Create’s 107L Fridge Retro, the base model used for the Gisou gifting collaboration.

250 derivatives

I Like the Way You Kiss Me

33

Peaked at #3

Chili's Big Smasher Burger

33
Big Smasher burger and fries on a wooden board, from the official burger menu.

46M impressions

Coperni Air Swipe Bag Reveal

33
coperni on Instagram: "The Air Swipe Bag Composition: 99% air 1% glass Weight: 33 grams Dimension: 27x16x6cm Made of NASA’s nanomaterial silica aerogel, the lightest solid on planet Earth, the Air…

4.5M views

Dr. Squatch Body Wash Genie

33
Sydney Sweeney granted men wishes for natural body wash in Dr. Squatch’s Guys Only Want One Thing spot.

7.3M views

Heinz: Can't Unsee It

33
Marvel Studios’ Deadpool & Wolverine – Can’t Unsee It

1.58B impressions

KitKat: Windows Break

33
Time to have a break... KitKat® anyone? 🍫

3.8M views

Aysha Harun's Glow Recipe Hue Drops Leak

32
OH MY GOD @Glow Recipe HUE DROPS?!? IT’S SO PRETTY!!! #glowrecipehuedrops #huedrops #glowrecipe #glowrecipedewdrops #newmakeup #makeupreview

3.3M views

Dasha Nekrasova Donghua Jinlong glycine parody

32
Why is Donghua Jinlong's Industrial grade glycine of high quality? #dasha #glycine #decarbonizers

Glow Recipe Hue Drops

32
Glow Recipe Watermelon Glow Niacinamide Hue Drops

$300K revenue

LEGO Tuxedo Cat Launch

32
Post by @LEGO_Group on X

14.4M impressions

RHB Lembaran Baharu (Forgiveness)

32
RHB Raya 2024 | Lembaran Baharu

232.9K impressions

Stanley x Wicked tumblers

32
People went crazy over the Wicked Stanleys#maurmi #funnygranny #wickedstanley #target #wicked @maurmi10 @S A V A G E G R A N T

4M views

BelliWelli Daily Fiber and Probiotics Powder

31
BelliWelli powder tubs in the three Walmart launch flavors, with pink lids and fruit.

30.9K sold

Lana Del Rey for Skims Valentine’s Day

31
SKIMS on Instagram: "Our SKIMS Valentine: Lana Del Rey. Music’s queen of hearts opens our dedicated Valentine's Shop Tuesday, January 23 at 9AM PT / 12PM ET. @honeymoon wears the Velvet Lace Teddy…

100 Effed Facts About the Gender Health Gap

30
100 Effed Facts About the Gender Health Gap book on Evvy's product page

Alexander Wang Ricco Celebrity Lookalikes

30
alexanderwang on Instagram: "100% certified authentic - ricco back in stock 5.22"

22.3M views

Grab: No Sweat Summer

30
78K reactions · 17K shares | Anong El Niño-core set-up niyo? Fan, ice tubig, o basang bimpo, mas achieve ang #NoSweatSummer with Grab! 🔥 Order ng milktea from GrabFood, book a cool ride from…

Maps Dance

30
TKE BATHROOM GOT THE VIBESS WAITTTTTTT #maps #fyp #hunterdontbemadatme

30.4K derivatives

Durex Annu Kapoor true-friend advertisement

29
Durex India on Instagram: "Nolan : 0, Annu Kapoor : 1 . . . . . . #Collaboration"

806.6K impressions

Kai Cenat's Elden Ring Marathon

29
Kai Cenat’s 100-hour streams have boosted Elden Ring's viewership | Streams Charts

Stadium Pulse

29
Violently hungover for the morning tee time. Would def call this a hostile environment

TapSwap

29
Official Tappy Town launch artwork showing its TapFlix building.

18M players

Meet the New Volvo EX90

29
Meet the new Volvo EX90

351.9M impressions

Daniel Craig for Loewe Fall 2024

28
Daniel Craig for Loewe (2024)

196.7K views

Rhode Pocket Blush

28
Official campaign image showing Pocket Blush in Piggy applied to cheeks.

1.2K derivatives

Bath & Body Works Snowed In candle controversy

27
Bath & Body Works needs to fire all the people who approved this candle artwork 🤦🏻‍♀️

19.9K views

Calm Ad Space of Silence

27
2024 Election - Calm Silent Ad

488.1K impressions

Currys Gen Z Script

27
The end 🤣🤣 #genz #genzlife #currys #tech #uk #fyp #viral

300M impressions

Fazit Glitter Freckle Patches

27
Gold Glitter Freckles Makeup Patches

$1M revenue

The Best Place in the World to Have Herpes

27
Make New Zealand The Best Place In The World To Have Herpes - An Introduction

22.4M impressions

Nasty

27

Peaked at #66

Tiny Glade

27
Official Steam artwork and screenshots of Tiny Glade.

616K sold

Trader Joe’s mini canvas totes

27

Tom Birts's Fake easyJet Half-Price Ad

26
If I were easyJet, (If I were easyJet. What does that even mean? Some sort of half-man-half-brand? An insult to nature is what it would be.) I'd do something like this. | Tom Birts | 225 comments

1M impressions

Reformation You’ve Got the Power with Monica Lewinsky

25
See Monica Lewinsky in Reformation's new You've Got the Power voter encouragement campaign

2M impressions

K18 AirWash

24
K18 AirWash dry shampoo bottle against a purple background.

4.1M views

Gata Only

23

Peaked at #58

Moshions’s South Sudan Olympic Suits

23
LeBron shows love to South Sudan

Goatseus Maximus (GOAT)

22
Goatseus Maximus (GOAT) Price, Chart & Market Cap

4.9M impressions

Sylvanian Drama for Marc Jacobs

22
Kildare-based Thea von Engelbrechten started using Sylvanian Families toys to create online videos during the Covid pandemic

Renault Scenic’s Tesla-Detecting Billboard

22
new #Renault #Scenic #ETech 100% #electric, embarrassingly already car of the year. #RenaultRethink

16.3K views

Marc Jacobs’s Flaming Anniversary Cake

21
Marc Jacobs on Instagram: "Marc Jacobs at the office on 72 Spring Street, NY. #MJ40"

7M views

Austin Line Dance

20
Replying to @Big Dawg tell the honky tonk you wanna hear austin

Milk Makeup Cooling Water Jelly Tint

20
Cooling Water Jelly Tint Blush + Lip Stain | Milk Makeup

684.1K impressions

Nicola Coughlan for Skims Soft Lounge

17
Nicola Coughlan wearing a white Soft Lounge slip dress amid flowers in the official campaign.

Klarna CEO's AI Marketing Savings Post

15
Business Insider's backlash headline and CEO photograph, shared in Antti Toivonen's LinkedIn reaction.

Volvo – For Life: AI-Generated Spec Commercial

15
Volvo - For Life // AI generated commercial Idea, prompting, post-production by me. #ai #runwayml #gen3alpha #runwaygen3 #runwaygen3alpha @runwayapp #ai #aifilm #aifilmmaking #volvo @volvocars

12.3K impressions

Logan Moffitt’s cucumber salads

15

Sabrina Carpenter for Skims Spring 2024

15
Sabrina Carpenter on Instagram: "hellooo it’s sabrina your spring @skims girl 💞🍒🐣 Spring intimates drop 4.03 at skims.com"

1.7M impressions

Running Flan Club

14
Running Flan Club on Instagram: "Beaucoup de nouveaux ET beaux sourires sur cette édition #9 du RFC, encore merci 👻 On a le cœur tout plein de flans et on a hâte de vous revoir samedi prochain 🫶🏼…

Nature Made Pickle-Flavored Multivitamin Gummies

13
Introducing our first-ever pickle-flavored gummy multivitamin, the Official Vitamin of @USA Pickleball! Are you down to try it? Click our link in bio to get yours and tell us – are you #ProPickle or…

More collections

What went viral in 202656What went viral in 2025127What went viral in 2023172What went viral in 2022160What went viral in 202136What went viral in 202057What went viral in 201956What went viral in 201853What went viral in 201752What went viral in 201656What went viral in 201572What went viral in 201414What went viral in 201312What went viral in 201216What went viral in 201111What went viral in 20106What went viral in 20097What went viral in 20078