What went viral in 2022

Cases
160
Median Spread Score
39
Most started on
TikTok21%
First post to peak
10 days

ChatGPT

73
Current official ChatGPT iOS screenshot from OpenAI’s Apple App Store listing.

100M users

Everything Everywhere All at Once

69
A24’s illustrated theatrical poster for Everything Everywhere All At Once

$147.9M box office

Corn Kid

65
The CEO of Corn | Recess Therapy #cornboy

46.6B impressions

Daily Star’s Liz Truss Lettuce

63
LIVE: Can Liz Truss outlast a lettuce?

1.25B impressions

The Backrooms (Found Footage)

60
The Backrooms (Found Footage)

$400.6M on a $10M budget

e.l.f. x Dunkin' Makeup Collection

60
When @Mikayla Nogueira says the e.l.f. x Dunkin collection is literally iconic 😩💋 #elfxdunkin #elfcosmetics

5B impressions

Euphoria Season 2

58
Official frame of Fezco in the second-season premiere of Euphoria.

30M derivatives

Morbius Sweep

58
Morbsweeper, LumpyTouch and qkjosh's playable Minesweeper parody.

Peaked at #5

Pasoori

56
Coke Studio | Season 14 | Pasoori | Ali Sethi x Shae Gill

1B views

Stüssy 8-Ball Sherpa Fleece

56
Replying to @Karton which way round would you rock this? 🔥 #fyp #viral #streetwear #stussy

Whopper Whopper

55
Whopper Whopper (Extended)

1B impressions

Gentleminions

53
🍌#fyp #minions #banana

500 derivatives

DOORS

53
DOORS RELEASES

6.9K sold

Wednesday dance

53
Wednesday 1x04 - Wednesday Addams Dance Scene (1080p)

175M views

Dream Face Reveal

52
#dreamfacereveal no fucking way the dude looks exactly like Walter Jr

39M views

Locket Widget

52
Official Locket graphic showing friends’ photos inside the home-screen widget

10M downloads a month

The Michelob Guy

52
No cell phone. Just a man watching Tiger with a Michelob Ultra.

250M impressions

Negroni Sbagliato With Prosecco in It

52
Emma D'Arcy & Olivia Cooke Get To Know | House of the Dragon Season 1 | HBO Max

90 sold

Stray

52
Stray comes to PS4 and PS5 on July 19 as part of PlayStation Plus Extra and Premium

Peaked at #1

Taylordle

52
Holy Swift

Coinbase Bouncing QR Code

51
A pink QR code on black from the aired creative, shown in Wavemaker’s campaign case study.

14B impressions

Jiggle Jiggle dance

50
my money don’t jiggle jiggle.

The Unburnable Book

50
The Unburnable Book: Margaret Atwood’s THE HANDMAID'S TALE

12B impressions

BMW iX Flow color-changing clip

49
This color changing @BMWUSA #iX is wild! It’s apparently very temperature sensitive so they have a backup in a trailer in case this one gets too hot / cold

Negroni Sbagliato With Prosecco in It

49
I'll take one of each. #houseofthedragon

Peaked at #2

Julia Fox's Uncut Jams

49
Here for @juliafox #kanyewest being each others' muses 💕 #juliafox #callherdaddy #daddygang #ye #popculturetea

60K derivatives

Business Iceland: OutHorse Your Email

48
OutHorse Your Email to Iceland’s Horses

3.7B impressions

Danessa Myricks Yummy Skin Blurring Balm Powder

48
Danessa Myricks Yummy Skin Blurring Balm Powder in its compact with application spatula.

20.9K sold

Doja Cat's Mexican Pizza Jingle

48
Doja Cat’s TikTok rap about Taco Bell’s discontinued Mexican Pizza.

1K derivatives

Emirates Burj Khalifa A380 flypast

48
See you at Dubai Expo | Emirates

17.5M views

Jiggle Jiggle

48
My money don’t jiggle jiggle, it folds 💯💰 #louistheroux #ameliadimoldenberg #chickenshopdate #autotune #remix #fyp

Peaked at #8

Spotify Pie

48
Darren Huang’s Spotify Pie, with genre slices and ranked favorite artists.

CRED Antakshari

47
Me returning to home from college after a successful Mass Bunk :

Duolingo High Valyrian Lessons

47
Digital drawing of the Duolingo green owl mascot sitting on a rendition of the Iron Throne from Game of Thrones. Blurred flames can be seen in the background.

700M impressions

Webb’s first images

47

Y/Project x Jean Paul Gaultier Body Morph

47
Fashion Nova ha plagiato Jean-Paul Gaultier di nuovo

Liu Genghong’s livestream workouts

46
Singer Liu scores smash hit with workout videos

200M impressions

Nicole Kidman’s Vanity Fair Hollywood Cover

46
VANITY FAIR on Instagram: "Presenting our 28th annual Hollywood Issue, starring Academy Award nominee @NicoleKidman. The ‘Being the Ricardos’ star has held the keys to Hollywood for decades, and her…

Adidas Support Is Everything breast grid

45
Official Breast Gallery campaign image in the copywriter’s portfolio.

BMW Zeus & Hera

45
Zeus & Hera (Official Video)

5.2B impressions

e.l.f. Halo Glow Liquid Filter

45
e.l.f. Halo Glow Liquid Filter bottle and applicator.

22K sold

It's an e.l.f.ing Glow Storm

45
A special @elfyeah radiance report: It's an E.L.F.ING GLOW STORM! Please exercise ✨extreme iridescence!✨ (and thank you @weatherchannel for inspiring the glowcast!)🤍 #elfpartner

5B impressions

Normal Gossip

45
S1 Ep1: Gossiptonin with Virgie Tovar

100 sold

Why Not? — Trúc Nhân x Techcombank

45
Trúc Nhân and Mew Amazing’s branded music video with Thùy Tiên and Tiến Linh for Techcombank Inspire.

8.2M views

Trust Bank Singapore Referral Launch

45
Trust app splash screen and Gojek stamp-card reward, shown in Perx’s December 2022 newsletter.

Balenciaga Paris destroyed sneaker campaign

44
os novos tênis da balenciaga vou postar aqui e você pense o que quiser

390M impressions

Clé de Peau Beauté: Thirst Trap feat. Martha Stewart

44
#ad Gorgeous, gorgeous people love @cledepeaubeauteUS concealer! #ad #cledepeaubeaute

48M on a 845K followers at seed

Glazed Donut Nails

44
OPI Tin Man Can Glaze chrome powder used to make the glazed nail finish.

288K derivatives

Kia KN Car search meme

44
the new kia logo is so unreadable that at least 30k people a month search for the "KN car" ever since its debut

LEAD FROM BEHIND: Ryan Reynolds and Rob McElhenney

44
Rob & Ryan Lead From Behind

3.3B impressions

Lensa Magic Avatars

44
We've launched something really cool! 🚀 Now you can generate mind-blowing personal avatars with Stable diffusion + Dream booth in a few taps in our app Lensa. It also costs just $2.99 per pack!😃…

$29.3M revenue

Louis Vuitton: Victory Is a State of Mind

44
Cristiano Ronaldo on Instagram: "Victory is a State of Mind. A long tradition of crafting trunks photographed by @annieleibovitz for @louisvuitton"

78.4M impressions

Stanley Quencher H2.0 FlowState Tumbler

44
Adventure Quencher H2.0 Travel Tumbler | 40 oz | Stanley

59.6M impressions

Trombone Champ

44
Trombone Champ on Steam

265K sold

Unacademy Lesson No. 7

44
Eyes on the target and determination to break every barrier makes a champion! This International Day of Education, make a note to remember Lesson No 7 during tough times. #DhoniUnacademyFilm…

103M views

The Elections Edition

43
'النهار' و'إيمباكت. بي.بي.دي.أو' يحصدان الجائزة الكبرى في 'كان ليونز'… احتفاءً بالديموقراطية والإبداع!

Back Market: Hack Market

43
Back Market - Hack Market (ENG)

100M impressions

Phlur Missing Person

43
Official Phlur seller’s 50mL Missing Person perfume bottle and product photographs.

$1M revenue

Poeltl

43
Mathematically Optimizing an NBA Player Guessing Game - The Spax

Surprise! Four Secret Novels by Brandon Sanderson

43
It's Time to Come Clean — Brandon Sanderson

1.2M views

Worldle

43
Okay, Wordle is fun, but what about WorLdle? 🌍 Everyday, guess a new country! :D Worldle #3 X/6 🟩🟨⬜⬜⬜ 🟩🟩🟩🟩⬜ 🟩🟩🟩🟩⬜ 🟩🟩🟩🟩⬜ 🟩🟩🟩🟩⬜ 🟩🟩🟩🟩⬜

2M players

Audi Andy Lau Xiaoman advertisement

42
Audi Secures Rights to Plagiarized Ad for Free

445M impressions

Doom in Notepad

42
i got DOOM running inside Notepad at 60fps

Government of Tuvalu: The First Digital Nation

42
Rising sea levels force Tuvalu to move to the Metaverse: COP27 speech

2.1B impressions

Spotify Wrapped 2022

42
Official 2022 Wrapped Listening Personality share card.

76.7M impressions

Emma Chamberlain and Jack Harlow’s “Love You, Bye”

42
this has to be the funniest thing on emma chamberlain’s met gala interviews

Babel

41
Official UK hardback cover of Babel.

20.7K sold

Caresha Please

41
Yung Miami & Diddy Talk Their Relationship Status, Dating, Love Records & More | Caresha Please

1B impressions

Gucci Twinsburg

41
The Gucci Twinsburg Fashion Show

Peaked at #6

Let Me Solo Her

41
Thank you @BandaiNamcoUS and @ELDENRING for giving me this gift and congratulating me for being #LetMeSoloHer . I can still remember my first experience with the soulsborne series and almost…

300K views

NewProfilePic

41
Post by @BeardedGenius on X

Peaked at #1

Nike Air Max Shinjuku 3D billboard

41
＼📣放映開始／ AIR MAXの誕生35周年を記念して、 #クロス新宿ビジョン に巨大な #ナイキ の3Dシューズボックスが登場👟✨ 3月21日(月)より27日(日)までの放映です▶️

200M impressions

A Vibe Shift Is Coming

41
an-era-of-bad-taste

Coperni’s spray-on dress

40
It wouldn’t be Paris Fashion Week without a major gasp moment – and the Coperni SS23 show concluded in the most spectacular fashion with Bella Hadid acting as a human mannequin for a spray-on dress…

Dong Yuhui's bilingual steak lessons

40
Chinese Youth Inspired by English Tutor Turned Ecommerce Icon - RADII

Peaked at #8

IKEA Hapag (Paskong Pinoy Series)

40
IKEA - Hapag | Paskong Pinoy Series

Instafest

40
Official screenshot of Instafest’s later iPhone app and its festival-poster interface.

6M users

Pink Sauce

40
5.3M views · 1.6K reactions | The pink sauce pre-sale begins tonight at 7 PM I will go live🥰🥰🥰 | Chef Pii

200K sold

Shuffles

40
Official Shuffles screenshot showing animated collage examples and image cutouts.

500K downloads a month

BMW heated seats: microtransaction hell

39
Me in my BMW in the winter after refusing to pay $18 a month for heated seats

Byoma TikTok launch

39
BYOMA - Sell Out Launch - SEEN Group

$500K revenue

McDonald's x Cactus Plant Flea Market Happy Meal

39
Despite Sellouts, There's Still Mass Interest in McDonald's Adult Happy Meals

1B impressions

She-Hulk and Megan Thee Stallion Twerking

39
She-Hulk Twerking With Megan Thee Stallion | Know Your Meme

14.2M impressions

Alix Earle's Mielle Hair Oil Recommendation

38
this & more linked in bio 🤍🫶🏼 #amazonfinds #2022products #rspartner

6M views

Charlotte Tilbury Beautiful Skin Cream Bronzer

38
Beautiful Skin Sun-Kissed Glow Bronzer in Medium on Charlotte Tilbury's product page

Haus Labs Triclone Skin Tech Foundation

38
A bottle of Haus Labs Triclone Skin Tech Foundation.

30.1K sold

MACStack Mascara

38
Ok you guys. Holy shit. @maccosmetics SHOWED UP! #macstack #30mascaras

15M impressions

Nicole Kidman’s Balenciaga runway walk

38
Replying to @mehows part 2 as promised 🍸 #balenciaga #nicolekidman #nicolekidding #hihi

Peloton: Such a Great App

38
We love all our Members...even those who observe interesting holidays #NationalNudeDay

400K views

The Serpent & the Wings of Night

38
Bramble cover of The Serpent and the Wings of Night, with a serpent, sword and roses

54K sold

Vim Black for Men

38
Is this a joke?

330M impressions

The Glossier You 'Men Magnet' TikTok

37
@Glossier sponsor me

38.7M on a 300 followers at seed

Chevrolet New Generation: The Sopranos

37
Meadow retraced Tony’s opening drive in a Silverado EV, then reunited with A.J. at a restaurant.

4.3M views

Diesel B-Berny belt-skirt reveal

37
looks good on camera tho 🥲 #dieselskirt #diesel #dieselfw22

5M views

Hailey Bieber's 'Brownie Glazed Lips' TikTok

37
ready for all the fall things including brownie glazed lips 🥹✨✨✨🤎🤎🤎

Hailey Bieber's OPI Glazed Donut Nails

37
Everything used at the link in bio! All on my LTK 🌟 cr nailsbyzola on ig @Hailey Bieber #gelx #haileybieber #haileybiebernails #chromenails #pearlnails #diynails

39.7K derivatives

Vigil Aunty

37
Origin Story of Vigil Aunty | HDFC Bank | #StayVigil

Kendall Jenner’s J’adore Cowboys rodeo post

37
Kendall on Instagram: "Wyoming 🤎"

PedidosYa: World Cup Delivery

37
Campaign vendor’s screenshot of the World Cup delivery tracker, with Lionel as courier.

26M impressions

Vacation Classic Whip

37
#tiktok #marketing #beauty #cosmetics #influencermarketing | Marty Bell | 32 comments

100M views

Gas app

36
Gas: The social app for teens designed to spread positivity | Fox Business Video

$11M revenue

Kirby's Mouthful Mode

36
new kirby game

Volkswagen Tiny Buzz

36
Yes! Did you see her go?!! So proud to finally introduce you all to my cousin... TINY BUZZ!!!🚐⚡️💨 #WEURO2022

Amtrak’s “trains” tweet

35
@SFBART

Bejeweled dance

35
TikTok video by @mikaelarellano

10M views

Benedict Cumberbatch’s Vanity Fair Swan Bath

35
Oscar nominee and #ThePowerOfTheDog star Benedict Cumberbatch isn’t afraid to poke industry Goliaths: “If I’m in the belly of the beast, then surely I can start asking questions of it.” 🔗:

I’ve Had It

35
Toddlers are Assholes

Peaked at #2

Prime Hydration

35
Circana’s New Product Pacesetters Report Reveals 2023 Innovation Meets Consumers in New Moments

$323.9M revenue

About Damn Time Dance

34
#duet with @lizzo Soooo... what you're saying is ... I'm not going on Lizzo's tour ?

Forspoken Trailer Parodies

34
so let me get this straight

Icebreaker

34
Icebreaker UK paperback cover from Hannah Grace’s official book page.

503.6K sold

Invisible Eyeliner

34
Transparent liner??! Yes! #graphicliner #editorialmakeup #simplemakeup

Lewdle

34
The most successful spin-offs are those that are a ‘unique variation’ on the format, rather than ‘carbon-copy clones’, says one professor. Photograph: Jakub Porzycki/NurPhoto via Getty Images

880K players

Nier: Automata Secret Church

34
9S in the twisting corridor of the church mod, uploaded by DevolasRevenge

Gymkhana 2022: Vacation Shred

34
[HOONIGAN] Gymkhana 2022: Travis Pastrana Goes BERSERK in Florida in a 862HP Subaru Wagon

27M views

Abercrombie corset maxi dress review chain

33
TikTok video by @oliviaamcdowell

Electrikhana: High Stakes Playground, Las Vegas

33
Ken Block’s ELECTRIKHANA: High Stakes Playground; Las Vegas, in the Audi S1 HOONITRON

100M impressions

Budweiser: Bring Home the Bud

33
New Day, New Tweet. Winning Country gets the Buds. Who will get them?

Hailey Bieber's Strawberry Glaze Skin Smoothie

33
Four Strawberry Glaze Skin Smoothies in Erewhon cups, from the official home kit product page.

$864K revenue

Red Nail Theory

33
Reply to @meganandliz @tinx @serenakerrigan care to comment on this

13K derivatives

Scrub Daddy and Duolingo Have a Baby

33
and we’re back after legal review 🤡#DuoDaddy #Duolingo #Scrubdaddy #DuaLipa #DulaPeep #comedy #trend #workplace #couplesgoals

4M views

Shark FlexStyle

33
Shark FlexStyle Hair Styler | SharkNinja

700M impressions

Timothée Chalamet's backless Haider Ackermann suit

33
Timothée Chalamet wins Venice. Go home, everyone - it’s all over.

Usher’s Tiny Desk “Watch This”

33
Her: Don’t go out there entertaining these other hoes. Me:

CSAA Rickroll 2.0

32
InsurAAAnce & Rick Astley Never Gonna Give You Up

2.2B impressions

Taylor Swift Treadmill Strut

32
@allie bennett 36 minutes of pure bangers - this might be the best workout i’ve ever created🕺🏻let me know if you try it out!! #treadmillstrut #taylorswift #workout #hotgirlwalk #12330

3M views

Jones Road What The Foundation

31
What The Foundation

The Year of the Nepo Baby

31
The cover of New York Magazine, with a headline that reads: She Has Her Mother's Eyes. And Agent. Extremely overanalyzing Hollywood's nepo-baby boom. By Nate Jones

2.5M impressions

Pusha T’s Arby’s Spicy Fish Diss Track

31
Just dropped a diss track with @Arbys. Grab some popcorn and a Spicy Fish Sandwich. #ArbysSpicyFishDissTrack #ArbysPaidMeButIWouldSayThisAnyway

5.7M views

Valentino Pink PP

31
Valentino Pink PP Collection

CRED: Being Ravi Shastri Is Fun

30
Don't remember any of this.

1.5M views

MACStack Mascara

30
MACStack mascara tube and Mega Brush against a white background.

15M impressions

Loewe’s pixelated runway clothes

29
Loewe had pixelated clothes on the runway for SS23.

Maybelline Super Stay Vinyl Ink

29
Official product photo of Maybelline Superstay Vinyl Ink in shade 95 Captivated.

55M impressions

Quevedo: Bzrp Music Sessions, Vol. 52

28

Cleopatra and Frankenstein

28
The UK cover of Cleopatra and Frankenstein, from Coco Mellors’ official website.

250K sold

Cuff It dance challenge

28
@ogpartyhardy26

25 derivatives

End of Beginning

28

Peaked at #1

The Game Awards Flute Guy

28
The real MVP of the #TheGameAwards was flute guy

1M impressions

Goop: The Diapér

28
goop on Instagram: "Meet The Diapér. Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties. Infused with a…

150M impressions

Heardle

28
Heardle

1M players

Volkswagen Das Chair

28
The Volkswagen electric office chair with its headlights illuminated.

586 views

Full Steam Ahead with Francis Bourgeois

27
HIGHSNOBIETY on Instagram: "It’s full steam ahead for @gucci and @thenorthface as they take their second collaboration to the tracks with TikTok star and trainspotter @francis_bourgeois43.⁠ ⁠ With…

Legends & Lattes

27
Legends & Lattes novel cover from Travis Baldree’s website

1M sold

Binance #CryptoCelebAlert

26
Superstars ≠ crypto experts. Music artist @JBALVIN says “do your own research”. On 2.13 when big names try to give you crypto advice — 🚨 sound #CryptoCelebAlert and grab 1/2222 NFTs of basketball…

Danielle Marcan's 'Weird Chanel Foundation' TikTok

26
TikTok video by @daniellemarcan

10.2M views

NYX Fat Oil Lip Drip

24
NYX Fat Oil Lip Drip bottle with a green cap and pink lip gloss on the applicator.

57.6K sold

Caitlin Phillimore’s Uniqlo bag video

24

59M views

Waffle

24
Waffle: How James Robinson Built the Swap-Word Hit

475K players

Cozy cardio

23
productive morning ☀️ #routine #workout #cardio #weightloss #fyp #fy #kardashians #fitspo #morningroutine

Yeezy Gap’s construction-bag display photo

23
This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to…

Plufl Human Dog Bed Reveal

20
TikTok video by @weareplufl

$1M revenue

JW Anderson Pigeon Clutch

19
JW ANDERSON on Instagram: "THE PIGEON CLUTCH ‘..And Just Like That’ , the Pigeon Clutch is back Landed now at jwanderson.com, JW Anderson Soho in London and JW Anderson in Milan JW Anderson Soho, 2…

CazéTV at the 2022 World Cup

18

Sarah Cheung's Brow Tint Lip Liner Hack

15
@Maybelline New York tattoo brow as a lip tint! - I’ve seen @Gillian Grace do this too 🥰💖 #maybellinetattoobrow #tattoobrow #makeuptrends #makeuphacks #makeup

800K views

Things We Never Got Over

15
things-we-never-got-over

1.6M sold

Nerdle

14
The story of nerdle: the first popular math wordle

Milani Fruit Fetish Lip Oil

13
Fruit Fetish Lip Oils

702 sold

Natalie Rose’s 3-2-8 Method

13
Ladies your body gives you signals. If your feeling burnt out and have no 🩸. Please adjust your training schedule. Join my community for daily tips #pcosfriendly #pilateslovers

1.4M views

DART’s asteroid impact

0

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