What went viral in 2018

Cases
53
Median Spread Score
48
Most started on
YouTube23%
First post to peak
10 days

God’s Plan music video

80
Drake - God's Plan

1.72B views

Among Us

68
Among Us turns 6!

500M players

Banksy's Self-Shredding Painting

66
Banksy's Self-Shredding Painting

A Quiet Place

65
Official A Quiet Place home-video cover showing Emily Blunt covering her mouth.

$334.9M on a $17M budget

Big Dick Energy

65
The Inventor of Big Dick Energy on the Rise and Demise of a Horny Twitter Joke

129.2K derivatives

A Star Is Born (2018)

62
Official Italian poster showing Bradley Cooper and Lady Gaga together.

$436.4M on a $35M–$36M budget

Noah Centineo’s internet-boyfriend breakout

62
“ girl come on you know i already got it “ PETE KAVINSKY FROM TO ALL THE BOYS IVE LOVED BEFORE WILL BE THE DEATH OF ME

Peaked at #5

Bodyguard

61
Bodyguard - World Productions

42M impressions

Drake In My Feelings

60
Drake - In My Feelings

393M streams

Apple Three Minutes

58
An iPhone X-shot film about a train attendant’s brief Chinese New Year reunion with her son.

40M views

Killshot

58
KILLSHOT [Official Audio]

38K sold

IHOb

57
For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb

42.5B impressions

Gritty

56
It me. #Gritty

101M impressions

In My Feelings Challenge

56
Shiggy 🇬🇩 on Instagram: "#Mood : KEKE Do You Love Me ? 😂😂😂 @champagnepapi #DoTheShiggy #InMyFeelings"

678K derivatives

Love Destiny

56
Love Destiny’s lead characters rode a white horse in Channel 3’s series artwork.

Peaked at #1

Cobra Kai

55
First episode, Ace Degenerate, screened at Tribeca before its official YouTube upload.

Peaked at #1

Dundee: The Son of a Legend Returns Home

53
DUNDEE: The Son Of A Legend Returns Home (2018) Official Movie Teaser Trailer #1

9.2B impressions

House Flipper

53
Gameplay screenshot from the official House Flipper website.

100M impressions

Kawhi Leonard’s laugh

53
Some smiling and laughing from Kawhi Leonard during his introductory press conference with the Raptors.

Burger King Whopper Neutrality

52
An in-store video stunt that charged more for faster Whoppers to explain net neutrality.

4.3B impressions

Rang-tan

51
Rang-tan: the story of dirty palm oil

4B impressions

A Star Is Born trailer

50
A STAR IS BORN - Official Trailer 1

$436.4M on a $36M budget

Bloons TD 6

50
Ninja Kiwi Announces Bloons TD 6 in Development

Peaked at #3

Skibidi Challenge

50
LITTLE BIG – SKIBIDI (official music video)

25M views

Old Town Road

49

Peaked at #1

Valheim

49

Burger King Whopper Detour

48
Whopper Detour print creative changed a restaurant sign to Billions Swerved.

3.5B impressions

Domino's Paving for Pizza

48
Don't Let Bad Potholes Ruin Good Pizza! Domino's Starts Paving for Pizza

1.1B impressions

It's a Tide Ad

48
It's A Tide Ad :60

3.6B impressions

Yanny or Laurel

48

12.1M views

Drake and Ninja’s Fortnite livestream

47
Ninja and Drake Play Duos!!! - Fortnite Battle Royale Gameplay - Game 1

$25K revenue

Realm Royale

47
Steam :: Realm Royale Reforged :: Realm Royale is Now in Early Access on Steam!

Peaked at #1

Payless Palessi

46
The Payless Experiment

8.8B impressions

SCUM

46
SCUM v1.0: A survival game’s second wind through strategic creator marketing - Case Study

6M sold

Nike Dream Crazy

45
Believe in something, even if it means sacrificing everything. #JustDoIt

710M impressions

Chloe Kim’s hangry tweet

44
Olympian Chloe Kim was 'hangry,' and companies rushed in with free food

Falcon Heavy’s Starman

44

Glamlite Pizza Palette

44
Open Glamlite Pizza Palette on a wooden board beside pizza toppings.

$150K on a $400 media spend

Remove the new Snapchat Update

44
1,248,801 people signed and won this petition

Amazon Finds a Way

42
Special delivery... #AmazonFindsAWay #JurassicWorld

50.8M impressions

Apple Welcome Home

42
A HomePod film in which FKA twigs danced through an expanding apartment to Anderson .Paak.

Peaked at #1

Beto O’Rourke’s NFL-protests answer

42
‘I can think of nothing more American.’ — Beto O'Rourke — the man taking on Ted Cruz — brilliantly explains why NFL players kneeling during the anthem is not disrespectful

19.9M views

Dancing Theresa May / Maybot

42
[WATCH]: Prime Minister #TheresaMay at ID Mkhize Senior Secondary in Gugulethu, Cape Town. @SABCNewsOnline @SAgovnews @KhayaJames @UbuntuRadioZA @PresidencyZA @DBE_SA

Dame Tu Cosita Challenge

40
Dame Tu Cosita Challenge

2.7M views

Level Up Challenge

35
Ciara Inspires Patients in DC and Charlotte - Ryan Seacrest Foundation

2.7M views

Schwinn Stranger Things Mike's Bike

35
PHONE LINES ARE NOW OPEN! Turn your bike collection upside down with one of the @Stranger_Things limited edition Schwinn bikes. Call 1-800-SCHWINN today to place your order. See our post on Facebook…

127M impressions

Alison Roman’s The Stew

34
A bowl of Alison Roman’s chickpea stew with greens, mint and yogurt.

3.5K derivatives

Chinese Parents

32
Chinese Parents on Steam

2.8M sold

Insta Novels

31
Phone screens showing the Alice, Yellow Wallpaper and Metamorphosis Insta Novels covers.

Beat Saber

26
Working on new levels for @BeatSaber. This one is one of my favorites! :) Use headphones. Music by @Sqeepo is excellent! #madewithunity #gamedev #indiedev #VR

$2M revenue

Dura Challenge

22
ANDREA VALDIRIS on Instagram: "Edición especial ....❤️🤩🤪🤩 puro @daddyyankee ...... pareces una estrella 🌟formando el alboroto 📣📣 feliz viernes ❤️ #DURA"

Color Road!

10
Color Road for Nintendo Switch - Nintendo Official Site

Peaked at #14

Alto's Odyssey

9
Alto's Odyssey

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