What went viral in 2011

Cases
11
Median Spread Score
29
Most started on
Open web27%
First post to peak
267 days

Nyan Cat

45
Nyan Cat

70M views

LEGO CUUSOO’s Minecraft voting surge

40
LEGO Minecraft Micro World 21102 instruction booklet cover, a CUUSOO fan-supported release

Rainbow Loom

38
Original Rainbow Loom (use discount code RL3 for an additional discoun

$124M revenue

Why This Kolaveri Di: the recording-room video

36

25M views

Archery Tag

32
The bows and modified foam-tipped arrows used when Archery Tag was introduced, from the owner’s history.

26.2M views

Call Me Maybe

29
Call Me Maybe by Carly Rae Jepsen on Apple Music

12.5M sold

Hide the Pain Harold

28

Somebody That I Used to Know

23
Somebody That I Used To Know (feat. Kimbra) by Gotye on Apple Music

2.5M sold

Patagonia: Don’t Buy This Jacket

18
Patagonia 2011 Don’t Buy This Jacket print advertisement. Original black-and-white campaign creative reproduced in a 2018 retrospective.

Success Kid

15

POUND Rockout. Workout.

12
Smack That Fat

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