What went viral in 2025

Cases
127
Median Spread Score
39
Most started on
Instagram22%
First post to peak
6 days

Obsession

78
Obsession: poster

$522.2M on a $750K–$1M budget

KPop Demon Hunters

74
KPop Demon Hunters | Official Trailer | NetflixOpen

4.6B impressions

Colossal's Dire Wolf Announcement

69
SOUND ON. You’re hearing the first howl of a dire wolf in over 10,000 years. Meet Romulus and Remus—the world’s first de-extinct animals, born on October 1, 2024. The dire wolf has been extinct for…

120B impressions

Steal a Brainrot

69
Steal a Brainrot — Story Kitchen

A Minecraft Movie

66
the minecraft movie trailers but only when jack black says something from the game verbatim

$960.4M box office

Ashton Hall’s Morning Routine

66
Ashton Hall on Instagram: "Day 191 of the morning routine that changed my life. 3:50am to 9:30am Sin lives late at night.. if you’re dealing with a weak mind, bad decisions, or lack of productivity…

741M views

Kermencement

62
Kermit the Frog to Grads: ‘Leap Together’

9.6B impressions

Chicken Jockey

60
A Minecraft Movie | Chicken Jockey | Movie Clip | Warner Bros. Entertainment

Golden by HUNTR/X

59
time-breakthrough-of-the-year-2025-kpop-demon-hunters-06

8.4M impressions

ChatGPT Ghibli portraits

58
this was a real labor of love from @gabeeegoooh. congrats gabe; excellent work! here is what we generated during the livestream:

DeepSeek AI Assistant

58
Official DeepSeek app screenshot from its app announcement.

23M downloads a month

Gap x KATSEYE: Better in Denim

58
Better in Denim.

8B impressions

The Great Lock In of 2025

58
gng went into 2026 on a generational run i swear🤞🏼 #fyp #typeshyt #shmeat27

12.8K derivatives

Gnarly — KATSEYE

56
KATSEYE (캣츠아이) "Gnarly" Official MV

368K sold

Onyx Storm

56
Onyx Storm print book and ebook cover images from Rebecca Yarros’s official book page.

2.7M sold

PEAK

56
Steam :: PEAK :: WE FINALLY RELEASED PEAK...

2M sold

99 Nights in the Forest

55
99 Nights in the Forest 🔦

10M players

Someday

55
Pedro Pascal in Apple’s Someday film, from the agency’s ADC Awards entry.

40M views

CloverPit

55
CloverPit on Steam

1M sold

Frida Breast Milk Ice Cream

55
‘Breast milk ice cream’ now available: What’s really inside

7.8B impressions

Anthropologie Rock

54
His full on crash out at the end HAHA

550M impressions

R.E.P.O.

54
R.E.P.O. on Steam

$25.5M revenue

Grow a Garden

53
Sonic movies’ producer to turn Roblox’s biggest hit into a film — Story Kitchen

Schedule I

53

Duolingo kills Duo the owl

52
an important message from Duolingo

1.7B impressions

Mastercard: Abracadabra: From Fan to Featured

52
Lady Gaga - “Abracadabra” Music Video Presented by Mastercard

1.4B impressions

Berghain

52
ROSALÍA - Berghain (Official Video) feat. Björk & Yves Tumor

10M views

State Farm: Batman vs. Bateman

52
Jason Bateman tried to protect Gotham while Batman rescued him in a State Farm insurance commercial.

2.1B impressions

Vibe Coding

52
Pieter Levels’ documented flight simulator experiment.

7.3M impressions

Duo’s Ashton Hall Morning Routine

51
Rise and Grind. These Scores aren’t gonna raise themselves. IB: @Worthy Supps #duolingo #score #ashtonhall

45M views

Grand Theft Auto VI Trailer 2

51
Grand Theft Auto VI Trailer 2

95M views

Billie's Scratch-and-Sniff Armpits

49
Billie on Instagram: "Love the fresh smell of @billie pits in the morning #whatisnewyork #billiepartner"

1.75B impressions

Nano Banana

49
Google’s examples of Nano Banana figurines, retro portraits and other image trends.

Peaked at #1

Rocket "Own the Dream" Super Bowl singalong

49
Rocket: Take Me Home Rocket | Super Bowl LIX | Rocket | 50 comments

7B impressions

Dr. Squatch: Sydney's Bathwater Bliss

49
@PopCrave oh the middle aged men are gonna go feral

74B impressions

Pete Davidson, Official Boyfriend of Reformation

48
Reformation on Instagram: "Pete Davidson, Official Boyfriend of Reformation. Written and directed by @_matthew_frost_"

11B impressions

Conner Ives Protect the Dolls T-Shirt

47
Conner Ives on Instagram: "After the groundswell of support for the ‘Protect the Dolls’ tee, we will be putting the t-shirt up on our website for pre order tomorrow at 5pm GMT. All proceeds…

20K sold

Coors Light: Case of the Mondays

47
Coors Light Chill Face Roller holding a beer can.

12.8B impressions

Dave's Hot Chicken Drake birthday giveaway

47
Sora Has Lost Its App Store Crown to … Dave's Hot Chicken | Dave's Hot Chicken

Peaked at #1

Frida’s Breast Milk Ice Cream Campaign

47
‘Breast milk ice cream’ now available: What’s really inside

7.8B impressions

Nahmias x Marty Supreme Jacket

47
Chalamet wore the orange Marty Supreme windbreaker in an official Nahmias campaign image.

Penguins International: Protest March of the Penguins

47
PROTEST MARCH OF THE PENGUINS

1.1B impressions

Aspercreme: The 58 Year Old Freshman

46
Aspercreme on Instagram: "You lose something when you age. The ability to give a damn about what anybody else thinks. @cillo.tom #NIL #Ad #AspercremePartner"

1.13B impressions

Monobank’s “Hunt for Lemons”

46
Netflix Ukraine on Instagram: "лимони всюдиииии 😌🍋"

25M impressions

Battlefield 6 Open Beta

45
COMMUNITY UPDATE - OPEN BETA DEBRIEF

Gustaf Westman Baguette Holder

45
Gustaf Westman on Instagram: "Made a baguette holder for my Paris pop-pop! 🥖 3 RUE CUNIN-GRIDAINE, Saturday and sunday 11-19"

HBO Max: The Re-Rebrand

45
What is dead may never die. HBO Max coming this summer. Same app, new-ish name.

10B impressions

Bad Bunny Is Infinite for Calvin Klein

44
Bad Bunny Is Infinite | Calvin Klein Spring 2025

30M views

Durex: 18 Years. 2 Virgins.

44
Durex India on Instagram: "First times are always special! Who are you rooting for? #Durex #DurexIndia #Finals"

Martha Stewart: I Only Wear MAC

44
M·A·C Cosmetics on Instagram: "I’m Martha Stewart and #IOnlyWearMAC. #MACFleshpot #MACNudes MUA: @daisybeautytoye"

NYX Nicolandria Lip Combo

44
Love Island USA: Get Olandria's Viral NYX Lip Combo!

Rhode Glazing Mist

44
Rhode’s Glazing Mist just dropped — plus, 14 other new skin care products to know about

Wplace

44
Welcome to wplace: A chaotic, collaborative digital canvas where users 'paint the world'

Cluely launch

43
Cluely is out. cheat on everything.

Doja Cat Eats MAC Lipstick at the VMAs

43
NOT DOJA EATING HER OWN LIPSTICK LMFAOOO THIS DIVA😭😭😭 #VMA

9.5M views

The Great Lock-In of 2025

43
Ts was legendary take me back😭 #fyp #typeshyt #shmeat27

5.8M views

Grindr: I Wool Survive

43
The knitted Knight look on the I Wool Survive runway, from Grindr’s official collection gallery.

2.4B impressions

Unisom: Don't Sleep on Saquon

43
Official Unisom SleepTabs product packaging.

1.9B impressions

IKEA Exploding Box AI Concept

42
Finally got round to testing Veo 3 for ads- IKEA (inspo ad) Prompt below👇

Miracle-Gro Full Bush Summer

42
It's a #FullBushSummer with @Miracle-Gro #ad

1.35B impressions

Kendrick Lamar’s Celine Super Bowl Jeans

41
TikTok video by @_morganelise_h

3.4M views

RedNote TikTok refugees

41
Current official rednote iPad Discover feed screenshot from the App Store, accessed October 13, 2026.

Peaked at #1

Sydney Sweeney Has Great Jeans

40
A blonde woman wearing denim pictured laying down in a billboard advertisement

Cash App and Timothée Chalamet’s Sphere stunt

39
Timothée Chalamet on Instagram: "MARTY SUPREME OUT IN 3 DAYS TICKET LINK IN BIO"

1.3M views

Columbia Sportswear: Expedition Impossible

39
Expedition Impossible | Columbia Sportswear

80M impressions

Heinz Mustard: Heinz Mustard X Mustard

39
Heinz - Mustard X Mustard

2.1B impressions

IKEA Phone Sleep Collection

39
IKEA UAE on Instagram‎: "A new era of sleep begins tonight with the Phone Sleep Collection. Available in stores when you shop Dhs750+, including one item from the Complete Sleep Collection. Tuck…

650M impressions

IKEA x Severance

39
IKEA India on Instagram: "Innie or outie, everyone deserves privacy. #severance #severancetheories #severanceseason2 #IKEA"

21M impressions

Klarna and DoorDash’s burrito financing memes

39
They're doing the meme.

Rhode Peptide Lip Shape

39
Hailey Bieber's rhode launches contouring lip shaper: 'I have been teasing them for the longest time'

ROSALÍA for Calvin Klein Fall 2025

39
Rosalía Turns It Up | Calvin Klein Fall 2025 Campaign

Duolingo’s TikTok Refugee Mandarin Campaign

38
Learning Mandarin out of spite? You're not alone. We’ve seen a ~216% growth in new Chinese (Mandarin) learners in the US compared to this time last year.

18.8M views

Lidl Eau de Croissant

38
Plunge Creations’ croissant-shaped bottles for Lidl’s perfume campaign.

9M views

Brad Pitt and George Russell: Mercedes-AMG Valet

38
The Drift of a Lifetime

Moncler Warmer Together

38
Moncler, la campagna pubblicitaria con Robert De Niro e Al Pacino

Rhode Lemontini Belly-Chain Reveal

38
hailey’s new rhode waist chain that holds ur lip treatment. fabbbbbbb

71.7M views

Skims Ultimate Pierced Nipple Bra

38
SKIMS on Instagram: "Coming May 22: The Ultimate Pierced Nipple Bra. Our sexiest bra gets even hotter with a faux nipple piercing design so you can get the ‘Ooo’ without the ouch! Carolina wears the…

The Ordinary's Ordinarily Priced Eggs

38
The Ordinary on Instagram: "We heard NYC needed eggs. 🥚 This weekend, you can get 12 ordinarily priced eggs at our stores for $3.37. No frills, just eggs. While supplies last. 📍 Nolita 26 Prince…

Tell Us Something Good That Happened to You Today

38
The University of North Carolina at Chapel Hill on Instagram: "A little Carolina positivity for your Monday 🩵 Tag a Tar Heel who makes your day better ⬇️ .#UNC .#TARgram"

5M views

Virginia State’s Boots On The Ground Commencement

38
Our graduates are ready to hit the ground running. In fact, they already got their " BOOTS ON THE GROUND."

2M views

Dame’s Trump Tariff Surcharge

37
Yes, there’s a “Trump Tariff Surcharge” in our checkout. | Alexandra Fine

Prada Kolhapuri sandals debate

37
Luxury brand Prada sells traditonal Kolhapuri chappals for Rs...

RV There Yet?

37
RV There Yet? on Steam

4.5M sold

Škoda x Zepto: Ten-Minute Test Drives

37
Zepto on Instagram: "Humare pass mixer hai, phone hai, tablet hai, aur abb… Coming soon on 8th Feb! #SkodaIndia #SkodaIndiaNewEra #LetsExplore"

100M impressions

The Great Meme Reset of 2026

36
Lessons in Meme Culture’s thumbnail showed Ugandan Knuckles under the words GREAT RESET.

IKEA: U up?

36
Agency photograph of a phone showing IKEA’s u up? Instagram message.

4.5M impressions

Can You Fool a Self-Driving Car?

36
Can You Fool A Self Driving Car?

12.5M impressions

Marylia Scott's Love Island Freckle Pen Reactions

36
OMG 😭 Love you @hudabubbaaa our freckles queen! 😭❤️ #hudamustafa #hudafromloveisland #loveislandusa

7M views

Nike: LA Loves A Sequel

36
Opening credits frame from LA Loves a Sequel on producer Todd Piskin’s official portfolio

41M views

Ninja Swirl by CREAMi

36
New Ninja Swirl™ by CREAMi® is the Next Generation of Enjoying Frozen Treats on Your Countertop

320M impressions

Progresso Soup Drops

36
General Mills’ Progresso Soup Drops Campaign Wins Gold and Silver Lions at Cannes Lions International Festival of Creativity

12.83B impressions

Skims Seamless Sculpt Face Wrap

36
SKIMS on Instagram: "The innovation never ends. Our all-new face wrap offers ultra-soft jaw support in our signature Seamless Sculpt fabric for a must-have addition to your nightly routine."

Alix Earle x Frame Skinny Jeans

35
IN CONVERSATION WITH ALIX EARLE — Numéro Netherlands

Fortnite AI Darth Vader

35
Darth Vader in the latest season of Fortnite.

Kalshi’s “The World’s Gone Mad” AI ad

35
The world’s gone mad

18M impressions

Rini Kids' Skincare Launch

35
Shay Mitchell on Instagram: "Something gentle, something new — launching tomorrow. @rini"

Skims The Ultimate Bush

35
Bethenny Frankel Reacts to Kim Kardashian’s Skims' New Hairy Underwear

Duolingo’s AI-First Memo

34
👇🏽 Below is an all-hands email from our CEO, Luis von Ahn – we are going to be AI-first. Just like how betting on mobile in 2012 made all the difference, we’re making a similar call now. This… |…

e.l.f.ino & schmarnes

34
so like, why is @elfcosmetics working with a man like matt rife who is extremely misogynistic and sexist when their primary demographic is women?

33.8M views

HillmanTok University

34
Welcome to Intro to African-American Studies Spring 2025!

4.4M views

Rare Beauty Rare Eau de Parfum

34
Rare Eau de Parfum bottle with its oversized pump

1B impressions

In Plain Slate

34
#slateyourstory #openinfluence #automarketing #influencermarketing #brandlaunch | Gem Garcin

Friend pendant subway campaign

33
vandalized friend ad, totally saw that one coming

25.9M impressions

Duo’s Sumo Showdown

32
【大切なご報告】

90M impressions

IKEA x Gustaf Westman VINTERFINT

32
Official IKEA photograph of Westman’s winter tableware collection.

Addison Rae x Lucky Brand

31
Official launch imagery showing Addison Rae wearing the Ultra Low Rise Flare.

1B impressions

Huda Beauty Lip Contour Stain

31
#launchday #lipcontourstain #fauxfillerjellyoil | Huda Beauty | 62 comments

Jonathan Bailey’s The Row Flip-Flops

31
WHAT ARE THOSE SHOES JONATHAN STUART BAILEY

5.2K views

Manforce DOT AI

31
Manforce Condoms on Instagram: "Introducing the new era of pleasure and protection with the world’s first AI-powered condom - Manforce DOT AI. Coming Soon. #ManforceDotAI #TheFutureOfPleasure…

Hims & Hers: Sick of the System

30
Hims & Hers Big Game Commercial: “Sick of the System”

Holy airball slideshows

30
Perfect Corp.’s tutorial showed Alianna Thiam’s three-slide Akon reveal.

McMurtry Spéirling Drives Upside Down

30
WORLD FIRST: Driving Upside Down in McMurtry Spéirling Electric Hypercar | Top Gear Record Holder

Phexxi’s Unhinged Microfeminism Post

29
Original microfeminism prompt over a selfie of a person wearing sunglasses; image supplied by TikTok’s official embed.

12.9M views

The Originals Fake Collection

29
THE ORIGINALS FAKE COLLECTION | Entry

1.4M impressions

I Bought This After Elon Went Crazy

28
Bad look @Kia to have your official Instagram account in Norway posting stuff like this.

Lyas’s La Watch Party

28
TikTok video by @ly.as0

34M impressions

Vaseline Heritage Day 2025

28
vaselineza on Instagram: "From Mntana ka Gogo, to Senatla sa Mama. We all know that morning routine that gave us our original glow. In celebration of Heritage Day, we want to hear the phrase your…

10.8M impressions

CRED’s Rejection with Gautam Gambhir

27
Rejection | ft. Gautam Gambhir | CRED

Nina Pool and Shelby Ann Bell’s Thayers Milky Mist Hack

27
Someone tag @𝐒𝐇𝐄𝐋𝐁𝐘 𝐀𝐍𝐍 we need a makeup artists opinion 😂🖤

Peaked at #1

Popeyes: pope yes

26
Official Pope Yes campaign case board, showing the pun and reported reactions

BYD Yangwang U9 Pothole Jump

25
BYD launch photographs of the Yangwang U9 supercar.

Shark TurboBlade

25
Shark Introduces TurboBlade™ the Most Powerful Bladeless Fan* That Pivots to Cool Every Corner, Set to Revolutionize Home Cooling ​

100M impressions

Lowe's Black Friday Bucket Giveaway 2025

24
Lowe's Home Improvement on Instagram: "🪣 Our Black Friday Bucket Giveaway is BACK 🪣 🎉 The first 50 members in-store on 11/28 get a FREE Lowe’s bucket full of products AND a chance to get a FREE…

359M impressions

Welcome to Featherstone

21
Featherstone University | Colorado Mesa University

18M impressions

Leadway’s “No Looseguard”

20
Leadway's 'No Looseguard' campaign: An interview with Diana Mulili | Leadway posted on the topic | LinkedIn

Coinbase’s “Everything Is Fine” musical

19
If everything is fine, then don’t change anything at all. But when the financial system isn’t working for so many people in the UK, it needs to be updated.

4.3M impressions

IKEA Better Late Than Never

0
NEW WORK: Why is IKEA Sweden jumping on viral trends a decade too late?!? 🧐 Loyalty programs that reward customers with points aren’t exactly new. So when IKEA Sweden asked for a launch campaign… |…

6.1K views

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