What went viral in 2017

Cases
52
Median Spread Score
45
Most started on
YouTube25%
First post to peak
13 days

13 Reasons Why

66
First-season Netflix key art showing Clay wearing headphones with Hannah behind him.

42.2K sold

Fortnite Battle Royale

66
Fortnite Battle Royale Launches September 26

$5B revenue

Get Out

66
Get Out | Universal Pictures At Home

$255.4M on a $4.5M budget

I'm Not Racist

66
Joyner Lucas - I'm Not Racist

155.7M views

Look What You Made Me Do

60
Taylor Swift - Look What You Made Me Do (Lyric Video)

64M impressions

Nuggs for Carter

60
Wendy's | #NuggsforCarter

3.2B impressions

Covfefe

58
Now playable in #WordsWithFriends! #covfefe - "Autocorrect fails you at 3am"

2.6M derivatives

Bodak Yellow

57
Bodak Yellow - Single by Cardi B on Apple Music

62M impressions

HQ Trivia

57
Big Human design mockups of HQ Trivia gameplay, results and the leaderboard.

2M downloads a month

Pennywise Dancing

55
it-movie

4 derivatives

Doki Doki Literature Club!

54
Doki Doki Literature Club!

1M sold

Getting Over It with Bennett Foddy

54
Official screenshot of Getting Over It, showing the man in a pot climbing with a hammer.

3M sold

Despacito

53
Luis Fonsi - Despacito ft. Daddy Yankee

347K sold

Fenty Beauty Launch

53
Fenty Beauty Is One of TIME's 50 Genius Companies 2018

1.6B impressions

Dream Daddy: A Dad Dating Simulator

51
Official Dream Daddy gameplay screenshot from the Steam store.

$3.3M revenue

Fearless Girl

50
'Fearless Girl' statue face off Wall Street Bull in New York

4.6B impressions

Dilly Dilly

49
A medieval king toasted guests bringing Bud Light and banished a guest bringing mead.

4B impressions

Salt Bae

49
Nusr_et#Saltbae on Instagram: "Ottoman steak 🔪"

Nike Breaking2 Race

47
Nike’s live broadcast of its attempt to run a marathon below two hours at Monza.

30M impressions

Pepsi Kendall Jenner Jump In

47
Pepsi Commercial - SNL

385M impressions

Animal Crossing: Pocket Camp

46
Animal Crossing: Pocket Camp comes to smart devices this November

17.6M downloads a month

Opus Magnum

46
Official Steam screenshot of an alchemical machine and its instruction timeline

6.9K derivatives

April the Giraffe livestream

45
April the giraffe at Animal Adventure Park in November 2020; photographed by AFoust.

$150K revenue

Burger King Google Home of the Whopper

45
A Whopper ad whose spoken Google command made nearby Home speakers read Wikipedia.

10.5B impressions

Heineken Worlds Apart

45
A film pairing strangers with opposing beliefs to build a bar, then choose whether to discuss differences over beer.

2B impressions

Meryl Streep Shouting Lyrics

45
50 Cent: what up blood? what up cuz? what up blood? what up ... Me: GAAAAANGSTAAAAAAA

MoonPie Lol Ok

45
Lol ok

1B impressions

Sarahah

44
The app has become popular with users of Snapchat

Peaked at #1

Brawl Stars

43
SpongeBob SquarePants shows up in Brawl Stars for a special takeover

$1B revenue

Lady Gaga's Super Bowl LI halftime show

43
Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

410K sold

Mr. Clean Cleaner of Your Dreams

43
A woman watched Mr. Clean dance while cleaning, then saw her husband doing the chores.

17.6M views

Lady Gaga's Super Bowl jump

42
Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

Melania Trump's hand swat

42
LOL! Melania in Tel Aviv is as MISERABLE, as Melania in the U.S. Watch her push away the CREEP's hand. PRICELESS😂😂😂This guy is DISGUSTING!

IKEA Game of Throws

41
‘Night gathers, and now my watch begins…’ The loyal SKOLD rug – as worn by the IKEA Night’s Watch

778M impressions

Mask Off

41
Future - Mask Off (Official Music Video)

24M impressions

Petscop

41
Petscop

2M views

Backpack Kid's Swish Swish SNL performance

40
‘Flossing’ Backpack Kid Joins Fortnite Copyright Lawsuit Wave

Cards Against Humanity Saves America

40
Cards Against Humanity Saves America

$2.3M revenue

Bendy and the Ink Machine

38
Bendy and the Ink Machine on Steam

Evo-Devo (Despacito Biology Parody)

38
Evo-Devo (Despacito Biology Parody) | A Capella Science

5M views

Mocking SpongeBob

38
@drew_wood16 IvE sEeN aLmOsT eVeRy EpIsOdE sO iF u ReSpOnD wItH tHe MoCkInG sPoNgEbOb MeMe ThAt WoUlD mAkE mY lIfE tHaNkS sO mUcH

Peaked at #5

Polly

38
Second Polly app screenshot supplied in its Product Hunt gallery

20M users

Budweiser Born the Hard Way

37
People Want to Boycott Budweiser Over Its Super Bowl Immigration Ad | Fortune

Peaked at #1

17776: What Football Will Look Like in the Future

35
17776cast

2K derivatives

Ballz

35
Top iPhone apps around the world: ‘Bitmoji,’ ‘Ballz,’ ‘Waze’ | Malay Mail

Peaked at #1

Gal Gadot comforts a Comic-Con fan

33
Variety on Instagram: "@Gal_Gadot shares a moment with a #WonderWoman cosplayer at #ComicCon #SDCC #JusticeLeague"

Running through fields of wheat

32
What is the naughtiest thing Theresa May has ever done?

Oddly IKEA ASMR

31
“Oddly IKEA”: IKEA ASMR

88M impressions

Distracted Boyfriend

29

Denny’s Zoom-In Tweet

26
zoom in on the syrup

30M impressions

Mailchimp: Did You Mean Mailchimp?

18
MailShrimp outdoor advertisement from Did You Mean Mailchimp. Contemporary campaign creative preserved in creator portfolio.

Palau Pledge

10
Palau Pledge immigration stamp and its printed environmental promise. Official campaign press image; exact photograph date not stated.

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