What went viral in 2012

Cases
16
Median Spread Score
34
Most started on
YouTube44%
First post to peak
56 days

Dumb Ways to Die

58
Dumb Ways to Die

1.2B views

Gangnam Style dance

57
PSY - GANGNAM STYLE(강남스타일) M/V

4.4B views

Dollar Shave Club launch video

50
DollarShaveClub.com - Our Blades Are F***ing Great

10M views

Raspberry Pi’s launch-day rush

45
Model B board diagram currently illustrating Raspberry Pi’s March 2012 launch post; image-file upload path is dated 2022

Yoga with Adriene

45
Yoga With Adriene - Introduction

$98K revenue

Zombies, Run!

45
The original game’s base screen, showing the hospital and collected supplies.

500K sold

Red Bull Stratos

44

November Project

34
November Project members embrace exercise, one another - The Boston Globe

$319.5K revenue

Overly Attached Girlfriend

30

175 derivatives

The Color Run

29
The Color Run (Vilnius)

1M impressions

Grumpy Cat

25

1.5M views

Cosmic Kids Yoga

21
Squish the Fish, the first Cosmic Kids story-based yoga adventure presented by Jaime Amor.

1M users

Bad Luck Brian

20

$15K revenue

UTEC drinking-water billboard

17
Residents collecting water from UTEC’s humidity-condensing billboard installation. Contemporary photograph in UTEC’s February 2013 launch announcement.

3M views

Immortal Fans: Sport Club do Recife

0
Immortal Fans campaign case-film title over Sport Club do Recife supporters. Campaign case-film thumbnail, not a donor-card photograph.

Pebble Kickstarter launch

0
Original Pebble Kickstarter project image showing three e-paper watches. Original campaign project image retained on Kickstarter.

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