What went viral in 2015

Cases
72
Median Spread Score
45
Most started on
Open web24%
First post to peak
6 days

Heneral Luna

66
Heneral Luna - Welcome to TBA Studios

$5.7M box office

Rocket League

66
Cover art for the video game en:Rocket League

$110M revenue

Adele: Hello

62
Adele - Hello (Official Music Video)

47.5M streams

Agar.io

62
Agario

60M players

Empire

59
Pilot - Empire (Season 1, Episode 1) - Apple TV

647M impressions

Deez Nuts presidential campaign

58
RAYGUN’s Deez Nuts 2016 campaign-style artwork.

The McWhopper Proposal

57
.@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposal http://t.co/GEXRHve53D http://t.co/o3APQ2QzKC

9.3B impressions

Hyundai: A Message to Space

56
Hyundai : A Message to Space

70M views

Kung Fury

56
The complete action comedy about a Miami cop who traveled back in time to fight Hitler.

40M views

Duck Army

55
Kevin Synnes on Instagram: "The original video... Husk lyd! :D for licensing / usage, please contact licensing@viralhog.com #duckarmy #viralhog #funny #biltema #kristiansand #friday #vacation #ducks…

Peaked at #2

Lady Gaga's Oscars gloves

55
#LadyGaga gives us our first meme-worthy look at #Oscars2015. http://t.co/dmXccPy7Zr

Left Shark

55
Katy Perry's dancing shark takes bite out of artist's idea

10 sold

Hotline Bling (music video)

54
Hotline Bling on Apple Music

1.6M derivatives

Kylie Lip Kits

54
Current Kylie Cosmetics Matte Lip Kit with liquid lipstick and matching lip liner.

15K sold

ARK: Survival Evolved

53
ARK: Survival Evolved Announcement Trailer

$10M revenue

MSQRD

53
Frame from MSQRD’s official demo showing a live animal mask and the camera controls.

14M users

Periscope

53
The Periscope video streaming site logo is displayed on the screen of an Apple Inc. iPhone in this arranged photograph taken in London, U.K., on Friday, May, 15, 2015. Facebook Inc. reached a deal…

4.3M users

Keep Talking and Nobody Explodes

52
Official gameplay screenshot showing bomb modules and their timer.

1M sold

Love Has No Labels

52
Campaign graphic with two skeletons and a framed photograph of clasped hands.

1.5B impressions

Call Me Caitlyn

51
Caitlyn Jenner poses for Annie Leibovitz on the cover of Vanity Fair #CallMeCaitlyn http://t.co/NRyh6R09RR http://t.co/GO1ZgJJKBR

3.9B impressions

Clash of Clans: Revenge

51
Clash of Clans: Revenge (Official Super Bowl TV Commercial)

Peaked at #1

Power/Rangers

51
POWER/RANGERS UNAUTHORIZED [BOOTLEG UNIVERSE]

20M views

Earl the Grumpy Puppy

50
Windsor the Grumpy Dragon meets Earl the Grumpy Dog

KFC Double Down Dog

50
KFC Philippines Double Down Dog #KFCDoubleDownDog

50 sold

Cam Newton’s dab

49
Cam Newton dabbing bobblehead with movable head and arms.

Peaked at #1

Robert Downey Jr. Delivers a Real Bionic Arm

49
Microsoft video of Robert Downey Jr. giving Alex Pring an Iron Man-themed arm made by Limbitless Solutions.

2B impressions

REI #OptOutside

49
Company Signs

6.7B impressions

Doritos Rainbows

47
Doritos Rainbows bags beside rows of multicolored chips, from the campaign designer’s portfolio.

2B impressions

Pizza Rat

47
matt little on Instagram: "LINK IN BIO - Master Splinter headed off to feed #TMNT"

6 sold

Extra Gum: The Story of Sarah & Juan

46
A two-minute love story told through gum-wrapper drawings, set to Haley Reinhart’s Elvis cover.

1.3B impressions

#ALLMYMOVIES

45
Official project still showing LaBeouf watching his films at the Angelika Film Center.

Brain Dots

45
「Brain Dots」の模倣アプリは付き合いのある広告プラットフォーム企業によって支援されていた・・・ - matsukaz's blog

Peaked at #1

Cities: Skylines

45
Cities Skylines

12M sold

Coldplay's Game of Thrones: The Musical

45
Coldplay's Game of Thrones: The Musical (Full 12-minute version)

Peaked at #1

Hit the Quan

45
iHeart Memphis - Hit The Quan (Prod. by Buck Nasty

588K sold

Missy Elliott's Super Bowl return

45
Me & @Timbaland bk 2 the drawing board studio dirty beats! http://t.co/0svovxBFRg

272K sold

Acapella from PicPlayPost

44
Acapella from PicPlayPost App Store listing, Mixcord

7M users

Budweiser: Lost Dog

44
A Budweiser commercial about a lost puppy and the Clydesdales that came to its aid.

Peaked at #1

Prattkeeping

44
We are recreating Chris Pratt's raptor control from #JurassicWorld - with our Southern White Rhinos! http://t.co/ntnm1UsibJ

82 derivatives

Bald eagle rescue selfie

43
Canadian brothers free trapped bald eagle, take selfie with it

Exploding Kittens Kickstarter campaign

43
Official Kickstarter pitch image showing the red cards, kitten and campaign title.

460K sold

ROC by Ronaldo: Cristiano Ronaldo in Disguise

43
51M views · 523 reactions | People are going to think that I’m crazy! #LIVELIFELOUD Click here to check out my new brand at ebay.com/roc | Cristiano Ronaldo

Peaked at #1

Android: Friends Furever

42
An animal-friendship montage set to Roger Miller’s Oo-De-Lally from Robin Hood.

Peaked at #1

Color Switch

42
Number One iPhone App Made with Buildbox - Buildbox | Game Maker | Video Game Software

5B impressions

Makeba

42

Peaked at #52

Daredevil hallway fight

40
Marvel's Daredevil | Hallway Fight Scene [HD] | Netflix

Rihanna’s Grammy Dress

40
Rihanna looking like the pink cupcake doll from my 80s childhood http://t.co/l6gHJegvYB

Anne Hathaway's Wrecking Ball lip sync

39
Anne Hathaway Crushes Miley Cyrus' "Wrecking Ball" | Lip Sync Battle

Mog’s Christmas Calamity

39
Mog’s Christmas Calamity | Sainsbury’s Ad | Christmas 2015

11.5M impressions

Patti LaBelle sweet potato pies

39
Current Walmart packaging for Patti LaBelle’s sweet potato pie; this image is not the 2015 launch packaging.

10M views

Lilly Pulitzer for Target

38
A model wore Lilly Pulitzer for Target swimwear while reclining on floral outdoor textiles.

Enchanted Forest

37
Enchanted Forest - Johanna Basford : Illustrator & Colouring Book Maker

2.3M sold

The Dress

37

3K sold

Besiege

36
Introduction to Besiege news

1M sold

Chrissy Teigen’s Cry Face

36
Just some casual @chrissyteigen action #EWGlobes #GoldenGlobes http://t.co/wq7qNs4zYW

Darkest Dungeon

36
Darkest Dungeon - Terror and Madness Trailer (OFFICIAL)

1M sold

Dove Men+Care: First Fatherhood Moments

36
Father’s Day for dads to be | Dove Men+Care

6.5M views

Her Story

35
Her Story on Steam

1M sold

Game of Chairs

34
Sesame Street: Game of Chairs (Game of Thrones Parody)

1.7M views

Barbie: Imagine the Possibilities

31
Imagine The Possibilities | @Barbie

Shawn Oakman Cotton Bowl photo

31
For breakfast this morning Shawn Oakman had 3 human beings and a honeybun http://t.co/ZzncEeKr41

#PopeBars

29
"don't even come at me homie cos you soft B, and I might just nail your girl cos you crossed me"

Alto's Adventure

25
Promotional artwork from indie video game Alto's Adventure

Peaked at #1

Purina: Puppyhood

24
Puppyhood

Peaked at #1

Ditty

23
FunBITS: Send Your Friends a Ditty - TidBITS

Peaked at #1

Pat McGrath Labs Gold 001

17
@patmcgrathreal on Instagram: "Golden hour with these golden girls... A selfie moment after applying #Gold001 at @voguemagazine event #pattakesparis ✨✨✨"

1K sold

Alphabear

15
Alphabear: Hardcover Edition on Steam

New Horizons’ Pluto heart

10

Ni Una Menos: the first mass mobilization

10

#PrimeiroAssédio

10

NHS Missing Type

0
Downing Street sign with its O removed for Missing Type. 2015 campaign activation photograph republished in a retrospective.

Pinduoduo’s early team-purchase loop

0
Team-purchase workflow and sharing interface from Pinduoduo’s 2018 prospectus, printed page 114

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