What went viral in 2010

Cases

6

Median Spread Score

41

Most started on

Open web50%

First post to peak

2236 days

Orangetheory Fitness

Retail · 2010

57

3.9B impressions

Spartan Race

Open web · 2010

45

10.3M impressions

Tough Mudder

Open web · 2010

41

$70M on a $8K media spend

Double Rainbow

YouTube · 2010

40

47M views

Doge

Open web · 2010

30

The Man Your Man Could Smell Like

YouTube · 2010

26

2.9M views