What went viral in 2023
- Cases
- 172
- Median Spread Score
- 41
- Most started on
- X27%
- First post to peak
- 5 days
Dubai chocolate
120M views
Lethal Company
$5.7M revenue
Canon Events
770K derivatives
McDonald's: Grimace's Birthday
9.7B impressions
Grand Theft Auto VI Trailer 1
268M views
Peaches
24M views
Solo Stove: Snoop Goes Smokeless
19.5B impressions
Duo at the Barbie Premiere
150M impressions
Ford Super Duty Rescues a Cybertruck
Katie Fang’s Crying Work GRWM
47.5M on a 800 followers at seed
Connections
20M players
Grimace Shake
6.6M impressions
Girl Dinner
435.2K derivatives
Kagurabachi
102.2K sold
EPIK AI Yearbook
Peaked at #1
Heinz: #FindTheKetchupBoatGuy
3.7B impressions
Husqvarna: DOOM Mowers
3.8B impressions
Jake and the Kelces
2.6B impressions
Taco Bell: Freeing Taco T***day
21B impressions
Xbox (Football Manager): The Everyday Tactician
1.5B impressions
BYD Demolish the Old Legends
800M impressions
(di)vision tablecloth dress
5M views
Heinz: Heinz Ketchup & Seemingly Ranch
4.7B impressions
Stanley Quencher
$750M revenue
Grand Train Tour of Switzerland: The Ride of a Lifetime
872M impressions
Buckshot Roulette
6M sold
Fourth Wing
2.7M sold
Angela Bassett Did the Thing
Balatro
5M sold
e.l.f. Glow Reviver Lip Oil
Orange: WoMen's Football
2B impressions
Baldur's Gate 3 Bear Scene Reveal
Fortnite OG
Harder, Feta, breakFaster, Stronger
Mikayla Nogueira’s Telescopic Lift ad
64.2M views
Pedro Pascal Agent Whiskey Fancam
61.9M views
The Woman in Me (audiobook)
Peaked at #1
Tubi: Interface Interruption
7B impressions
Barbie Selfie Generator
Doja Cat’s Schiaparelli crystal look
9.3M views
$8,000 Blue Couch
111.4M impressions
Fiat Operation No Grey
10.2M views
Streamberry / You Are Awful
1.6M views
Ryan Reynolds Tesla Deepfake Fan Ad
8M views
Soft hiking
AVAVAV Fake It Till You Break It
128.1M views
Bentley Girl ASMR
20M views
Dove #BlackHairIsProfessional
1.2B impressions
Sam Smith's HARRI inflatable suit
2B impressions
Spare (audiobook)
743 sold
The Murder of Sonic the Hedgehog
Peaked at #61
Hugh Grant and Ashley Graham's Oscars interview
17.8M views
Jennifer Lawrence's Hot Ones appearance
13.5M views
McDonald's UK: Raise Your Arches
4.4M impressions
Merge Mansion: Pedro Pascal
1B impressions
My Name Is Lewis
Norwich City and Samaritans: Check In on Those Around You
NYX x Barbie The Movie collection
4.2B impressions
Slickback levitating dance
Tarte’s Dubai influencer trip
1B impressions
Character.AI mobile app
22M users
Equinox: We Don’t Speak January
2.4B impressions
GTA VI Trailer Announcement Template
27.1M views
Korok Torture
13.2M impressions
MSCHF Big Red Boots
20K sold
Rihanna’s Super Bowl Halftime Show
27K sold
The Password Game
Cybertruck vs Porsche Drag Race
73.8M impressions
e.l.f. eyes.lips.face.sticky.
57B impressions
Harry Potter by Balenciaga
14.8M views
Merit Solo Shadow
$1M revenue
Only Up!
Peaked at #5
Rare Beauty Soft Pinch Tinted Lip Oil
11.2K sold
Rhode x Krispy Kreme Strawberry Glaze
Volkswagen’s Elis Regina and Maria Rita AI Duet
2.7B impressions
Dove Cost of Beauty
11.1B impressions
Ford Men's Only Edition Explorer
39M impressions
Iron Flame
660.6K sold
Lone Fox's IKEA Bowl Coffee Table
9.2M views
Pop-Tarts: The First Edible Mascot
4B impressions
Revlon’s “Thanks girl” lip-liner reply
8M views
Super Shy dance challenge
635M impressions
Mittens
9.5M views
Starfield Potato Physics
Edie Parker Burn Bag Unboxing
No Smiles (Smile Agenai)
85M impressions
The Exit 8
3M sold
Water dance challenge
Anrealage UV colour-changing runway
1.8M views
Dredge
1M sold
Living With Lily
16.1M views
I Buy My Own Batteries
6.7B impressions
Maryam Moshiri's BBC middle-finger clip
6.9M impressions
Medicube Age-R Booster Pro
60M views
MSCHF Microscopic Handbag
$63.8K revenue
Nissan ARIYA Lofi
395M impressions
Pokémon x Van Gogh Museum
3.7M views
Love Language
1.1B impressions
Flower dance challenge
Hilton: The Ad You Stay In
35.7M views
Jennifer Lawrence's Chicken Shop Date
57M views
Kevin James Smirking Meme
Peaked at #1
Amelia Dimoldenberg and Andrew Garfield at the Golden Globes
36M views
Andrew Garfield's awkward Oscars smile
8M impressions
Bondee
Peaked at #1
The $1 Chevrolet Chatbot
20.3M impressions
The North Face helicopter jacket delivery
20.7M impressions
Nutter Butter, You Good?
Powerless
1M sold
Scooby-Doo, Where Are You? In... SPRINGTRAPPED!
700K views
Yangwang U8 Reveal Demonstrations
408 sold
Diesel x Durex condom mountain
Ludicrously capacious Burberry bag
11M impressions
MSCHF x Crocs Big Red Boot (Yellow)
9.5M views
Diablo Deaths: Megan Fox Eulogies
36M impressions
Cupid
Peaked at #8
IKEA Throws in a Towel
900M impressions
Spotify Wrapped 2023
Stanley Target Galentine's Collection
10 sold
Apple TV+: Silo in a Tweet
58M impressions
Arc Browser
250K impressions
Coperni robot dogs
216.7K impressions
Dyson Airstrait
390K impressions
Humane AI Pin
$9M revenue
IKEA VARMBLIXT Donut Lamp
Juvenile’s Tiny Desk Concert
5.7M views
Strangers
Peaked at #1
Orange Peel Theory
2.5M views
Scarface's Tiny Desk Concert
1.9M impressions
Balenciaga Pope
Gap x LoveShackFancy
9.8M impressions
Nationwide x Zaya Jingle Challenge
6.5M views
Renault Twingo's Shakira Response
JD Sports x The North Face Big Ben puffer
25.7M impressions
Hailey Bieber’s strawberry girl makeup
Starbucks x Stanley Holiday Red Quencher
Water
Peaked at #4
7-Eleven: Always Open
500M impressions
L’Oréal Paris CGI lipstick car
3.5M views
MAC “How To Tube Girl”
3.5M views
Ford x Sydney Sweeney
94.2M impressions
SKIMS Mens All-Star campaign
244M impressions
Turbo (TURBO)
Lapse (2023 relaunch)
$0 revenue
The Really Good Podcast
10M views
DON'T SCREAM
$928K revenue
Specsavers: The Misheard Version
Chevrolet A Holiday to Remember
9.1M impressions
KitKat Iftar Bar
2M impressions
Phlur Vanilla Skin body mist
193.1K sold
Heliot Emil Man on Fire
1.2M views
Immaculate Grid
200K players
Julie: Your Friends with Benefits
9.4M views
SKIMS Ultimate Nipple Bra launch campaign
10.1M impressions
Assistant to the Villain
97.6K sold
Jacquemus Le Bambino bag buses
8.8M impressions
SKIMS White Lotus Valentine’s Day campaign
4.6M views
Chris Froome's Factor ASMR
3M views
Friend.tech
$7.2M revenue
Garten of Banban
Peaked at #10
Maggie Smith for Loewe
Viktor & Rolf upside-down gowns
Duolingo Deutschland TikTok launch
12M impressions
Silent walking
500K views
Beautiful Drew Chair
Grüns Superfood Gummies
Coors Light's Out
1M impressions
Maybelline Sky High CGI lashes
5.5M impressions
Pepe (PEPE)
Peaked at #3
dogwifhat (WIF)
Peaked at #3
Haidilao’s Kemusan dance wave
Sol de Janeiro Delícia Drench Body Butter
