Viral tech marketing: Transgression

7 viral tech marketing: Transgression, traced from the first post to the peak with sources. 43% started on YouTube. Median 4 days from first post to peak.

Cases
7
Median Spread Score
43
Most started on
YouTube43%
First post to peak
4 days

By mechanic

All105Controversy68Shareable output37Maker origin25Pairing20Response chain15Dupe economy14Identity badge14Newsjacking14Visible in use12Scarcity drop10Real-world spectacle10Creator relay10Underdog8Transgression7

Apple Three Minutes

58
An iPhone X-shot film about a train attendant’s brief Chinese New Year reunion with her son.

40M views

GoPro "Fireman Saves Kitten"

58
GoPro: Fireman Saves Kitten

38M views

Husqvarna: DOOM Mowers

53
HUSQVARNA x DOOM

3.8B impressions

Back Market: Hack Market

43
Back Market - Hack Market (ENG)

100M impressions

Cluely launch

43
Cluely is out. cheat on everything.

Poparazzi

42
Poparazzi camera, photo feed and friends-created profile, supplied in the Luciq customer case study.

4M users

Sony Bravia "Balls"

37
Official still from Sony Bravia Balls, published by production company MJZ.

More collections

Transgression in every industry