21 cases
Viral entertainment marketing: Pairing
- Cases
- 21
- Median Spread Score
- 55
- Most started on
- Box office38%
- First post to peak
- 32 days
By mechanic
Obsession

$522.2M on a $750K–$1M budget
Deadpool & Wolverine

$1.34B box office
Everything Everywhere All at Once

$147.9M box office
Bad Moms

$183.9M box office
A Star Is Born (2018)

$436.4M on a $35M–$36M budget
Adele: Hello

47.5M streams
Pesto the Penguin

5B impressions
Don't Breathe

$158.9M on a $10M budget
Empire

647M impressions
Killshot
![KILLSHOT [Official Audio]](/_next/image?url=%2Fmedia%2Fkillshot%2Fpost-69cc674b83.webp&w=3840&q=75&dpl=dpl_4epLpFVR5C1j4wLL7Yfk8Y5yBsBQ)
38K sold
Below (miniseries)

Peaked at #1
Cobra Kai

Peaked at #1
Sausage Party

$141.3M box office
Animals (2026 film)

Peaked at #1
Power/Rangers
![POWER/RANGERS UNAUTHORIZED [BOOTLEG UNIVERSE]](/_next/image?url=%2Fmedia%2Fpower-rangers-unauthorized%2Fpost-ea3955b6d4.webp&w=3840&q=75&dpl=dpl_4epLpFVR5C1j4wLL7Yfk8Y5yBsBQ)
20M views
Missy Elliott's Super Bowl return

272K sold
Caresha Please

1B impressions
Anne Hathaway's Wrecking Ball lip sync

Jennifer Lawrence's Chicken Shop Date

57M views
Assistant to the Villain

97.6K sold
Things We Never Got Over

1.6M sold