50 cases
Viral entertainment marketing: Challenge
- Cases
- 50
- Median Spread Score
- 48
- Most started on
- TikTok34%
- First post to peak
- 53 days
By mechanic
Deadpool & Wolverine

$1.34B box office
Lizzo DNA Test challenge

Get Out

$255.4M on a $4.5M budget
Bo Burnham: Inside

44.5K sold
Apple dance

1.7M derivatives
Fancy Like

4.3B impressions
PPAP (Pen-Pineapple-Apple-Pen)

Peaked at #1
Drake In My Feelings

393M streams
drivers license

8.1M impressions
Empire

647M impressions
Golden by HUNTR/X

8.4M impressions
Don't Leave Me Challenge

197.3K derivatives
Gnarly — KATSEYE

368K sold
In My Feelings Challenge

678K derivatives
Cobra Kai

Peaked at #1
Black Beatles

25M impressions
Hotline Bling (music video)

1.6M derivatives
Juju on That Beat Challenge

126M impressions
Gentleminions

500 derivatives
Wednesday dance

175M views
Buss It Challenge
![Erica Banks - Buss It [Official Music Video]](/_next/image?url=%2Fmedia%2Fbuss-it-challenge%2Fstill-b8995926d4.webp&w=3840&q=75&dpl=dpl_4epLpFVR5C1j4wLL7Yfk8Y5yBsBQ)
Peaked at #7
Joker stairs

10K derivatives
WAP Dance

10K derivatives
Skibidi Challenge

25M views
Jiggle Jiggle

Peaked at #8
Savage Dance Challenge

3M derivatives
Say So dance

Hit the Quan

588K sold
Fancy Like Dance

Pharrell Williams: Happy

1M sold
Super Shy dance challenge

635M impressions
The Git Up Challenge

1M derivatives
Makeba
Peaked at #52
Love Nwantiti
Peaked at #3
Mask Off

24M impressions
Water dance challenge

Blinding Lights Challenge

1M derivatives
Flower dance challenge

Give It Up to Me dance challenge

Peaked at #3
Cupid
Peaked at #8
Level Up Challenge

2.7M views
About Damn Time Dance

Con Calma Challenge

Cannibal Dance

5M derivatives
Water
Peaked at #4
Cuff It dance challenge

25 derivatives
Dura Challenge

Out West Challenge

Safaera

Peaked at #1
Austin Line Dance
