Viral entertainment marketing: Fandom mobilisation

Cases
11
Median Spread Score
50
Most started on
YouTube45%
First post to peak
7 days

By mechanic

All203Controversy85Response chain79Challenge50Creator relay47Remixable template36Maker origin32Underdog29Real-world spectacle22Pairing21Identity badge20Mystery & lore17Transgression17Newsjacking13Scarcity drop12Catchphrase12Fandom mobilisation11Shareable output9Revival6

A Star Is Born (2018)

62
Official Italian poster showing Bradley Cooper and Lady Gaga together.

$436.4M on a $35M–$36M budget

Noah Centineo’s internet-boyfriend breakout

62
“ girl come on you know i already got it “ PETE KAVINSKY FROM TO ALL THE BOYS IVE LOVED BEFORE WILL BE THE DEATH OF ME

Peaked at #5

Bodak Yellow

57
Bodak Yellow - Single by Cardi B on Apple Music

62M impressions

Onyx Storm

56
Onyx Storm print book and ebook cover images from Rebecca Yarros’s official book page.

2.7M sold

A Star Is Born trailer

50
A STAR IS BORN - Official Trailer 1

$436.4M on a $36M budget

Helluva Boss

50
HELLUVA BOSS (PILOT)

Peaked at #1

Coldplay's Game of Thrones: The Musical

45
Coldplay's Game of Thrones: The Musical (Full 12-minute version)

Peaked at #1

Surprise! Four Secret Novels by Brandon Sanderson

43
It's Time to Come Clean — Brandon Sanderson

1.2M views

Petscop

41
Petscop

2M views

Daredevil hallway fight

40
Marvel's Daredevil | Hallway Fight Scene [HD] | Netflix

Juvenile’s Tiny Desk Concert

35
Juvenile: Tiny Desk Concert

5.7M views

More collections

Fandom mobilisation in every industry