Viral entertainment marketing: Real-world spectacle

Cases
22
Median Spread Score
50
Most started on
YouTube27%
First post to peak
6 days

By mechanic

All203Controversy85Response chain79Challenge50Creator relay47Remixable template36Maker origin32Underdog29Real-world spectacle22Pairing21Identity badge20Mystery & lore17Transgression17Newsjacking13Scarcity drop12Catchphrase12Fandom mobilisation11Shareable output9Revival6

God’s Plan music video

80
Drake - God's Plan

1.72B views

Deadpool & Wolverine

73
Official Deadpool & Wolverine film poster

$1.34B box office

A Minecraft Movie

66
the minecraft movie trailers but only when jack black says something from the game verbatim

$960.4M box office

Chicken Jockey

60
A Minecraft Movie | Chicken Jockey | Movie Clip | Warner Bros. Entertainment

OK Go: Upside Down & Inside Out video

59
309K views · 150 reactions | Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit | OK Go

50M on a 750K followers at seed

OK Go: The One Moment video

55
24M views · 103 reactions | Ladies and gentlemen, please enjoy our new video for "The One Moment." A million thanks to our partners at Morton Salt #WalkHerWalk. | OK Go

1.1B impressions

Sausage Party

55
SAUSAGE PARTY - Official Restricted Trailer (HD)

$141.3M box office

Black Beatles

54
Rae Sremmurd - Black Beatles ft. Gucci Mane (Official Video)

25M impressions

Gentleminions

53
🍌#fyp #minions #banana

500 derivatives

Miley Cyrus: Wrecking Ball video

51
Miley Cyrus - Wrecking Ball (Official Video)

Netflix: Alcaraz Signs

50
Who/what/where/when? “N” 🖊️ @carlosalcaraz @BNPPARIBASOPEN

1.2B impressions

Gojira's Olympics opening ceremony performance

48
Gojira and Marina Viotti performed “Ah! Ça ira” from the Conciergerie at the Paris Olympics opening ceremony.

Peaked at #1

#ALLMYMOVIES

45
Official project still showing LaBeouf watching his films at the Angelika Film Center.

Andrea Bocelli: Music for Hope

44
Andrea Bocelli: Music For Hope - Live From Duomo di Milano

43M views

Daybreaker

43
SaraWass.Daybreaker10.31.15-5 copy

1B impressions

Lady Gaga's Super Bowl LI halftime show

43
Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

410K sold

Super Shy dance challenge

43
Let’s get Super Shy! 🫣#ImSuperShy #NewJeans #뉴진스 #NewJeans_SuperShy #Time_to_NewJeans

635M impressions

Amazon Finds a Way

42
Special delivery... #AmazonFindsAWay #JurassicWorld

50.8M impressions

Lady Gaga's Super Bowl jump

42
Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

Daredevil hallway fight

40
Marvel's Daredevil | Hallway Fight Scene [HD] | Netflix

Anne Hathaway's Wrecking Ball lip sync

39
Anne Hathaway Crushes Miley Cyrus' "Wrecking Ball" | Lip Sync Battle

OK Go's Here It Goes Again video

32
Here It Goes Again

Peaked at #1

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Real-world spectacle in every industry