Viral entertainment marketing: Catchphrase

Cases
12
Median Spread Score
56
Most started on
YouTube42%
First post to peak
32 days

By mechanic

All203Controversy85Response chain79Challenge50Creator relay47Remixable template36Maker origin32Underdog29Real-world spectacle22Pairing21Identity badge20Mystery & lore17Transgression17Newsjacking13Scarcity drop12Catchphrase12Fandom mobilisation11Shareable output9Revival6

Lizzo DNA Test challenge

70
Got my DNA test back! #comedy #funny #lizzo #foryou #foryoupage

Corn Kid

65
The CEO of Corn | Recess Therapy #cornboy

46.6B impressions

Canon Events

63
It was all for plot #fyp #spiderman #acrossthespiderverse #milesmorales #intothespiderverse #peterparker #miguelohara #gwenstacy #haileesteinfield

770K derivatives

Chicken Jockey

60
A Minecraft Movie | Chicken Jockey | Movie Clip | Warner Bros. Entertainment

Morbius Sweep

58
Morbsweeper, LumpyTouch and qkjosh's playable Minesweeper parody.

Peaked at #5

Love Destiny

56
Love Destiny’s lead characters rode a white horse in Channel 3’s series artwork.

Peaked at #1

A Minecraft Movie First Teaser

49
A Minecraft Movie | Teaser

97.5M impressions

Dakota Johnson’s Ellen Interview

48
Dakota Johnson’s Favorite Comedian Isn’t Ellen

Put Some Respeck on My Name

47
Birdman Goes Off On The Breakfast Club Power 105.1 (04/22/2016)

Bones or No Bones

46
he had them just last night!! #pug #seniordog #boneless #humor #foryou

130K views

Hit the Quan

45
iHeart Memphis - Hit The Quan (Prod. by Buck Nasty

588K sold

Entanglement

32
39M views · 622K reactions | Jada and Will address the recent headlines and share their journey of finding peace through pain. | Red Table Talk

Peaked at #7

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