Viral entertainment marketing: Response chain

Cases
79
Median Spread Score
49
Most started on
YouTube38%
First post to peak
11 days

By mechanic

All203Controversy85Response chain79Challenge50Creator relay47Remixable template36Maker origin32Underdog29Real-world spectacle22Pairing21Identity badge20Mystery & lore17Transgression17Newsjacking13Scarcity drop12Catchphrase12Fandom mobilisation11Shareable output9Revival6

13 Reasons Why

66
First-season Netflix key art showing Clay wearing headphones with Hannah behind him.

42.2K sold

Heneral Luna

66
Heneral Luna - Welcome to TBA Studios

$5.7M box office

I'm Not Racist

66
Joyner Lucas - I'm Not Racist

155.7M views

A Quiet Place

65
Official A Quiet Place home-video cover showing Emily Blunt covering her mouth.

$334.9M on a $17M budget

Moo Deng

65
สวนสัตว์เปิดเขาเขียว on Instagram: "สวนสัตว์เปิดเขาเขียว อวดโฉม“ลูกฮิปโปแคระ”สุดน่ารัก ชวนเที่ยว วันหยุดยาว! เด็กเที่ยวฟรี 28 ก.ค. นี้ เมื่อเวลา 10.30 น.วันที่ 25 กรกฎาคม 2567 นายณรงวิทย์ ชดช้อย…

$3.1K revenue

Adele: Hello

62
Adele - Hello (Official Music Video)

47.5M streams

Game of Thrones coffee cup

62
We find coffee cups where they’re not supposed to be all the time. Not sure what the big deal is. ¯\_(ツ)_/¯ #leavenotrace

53B impressions

Noah Centineo’s internet-boyfriend breakout

62
“ girl come on you know i already got it “ PETE KAVINSKY FROM TO ALL THE BOYS IVE LOVED BEFORE WILL BE THE DEATH OF ME

Peaked at #5

Nobody Wants This

62
Nobody Wants This | Official Trailer | Netflix

Peaked at #1

Peaches

62
Bowser - Peaches (Official Music Video) | The Super Mario Bros. Movie

24M views

Bodyguard

61
Bodyguard - World Productions

42M impressions

good 4 u

61
Olivia Rodrigo - good 4 u (Official Video)

3.8M impressions

PPAP (Pen-Pineapple-Apple-Pen)

61
PPAP（Pen-Pineapple-Apple-Pen Official）ペンパイナッポーアッポーペン／PIKOTARO(ピコ太郎)

Peaked at #1

The Backrooms (Found Footage)

60
The Backrooms (Found Footage)

$400.6M on a $10M budget

drivers license

60
Olivia Rodrigo - drivers license (Official Video)

8.1M impressions

Pesto the Penguin

60
Trusted news for Victoria on Instagram: "Pesto the penguin has just broken a record at @sealifemelbourneaquarium becoming the centre’s biggest ever chick, weighing in at 20kg! 🐧❤️ #penguin…

5B impressions

All Eyes on Me

59
Cover artwork for All Eyes On Me (Song Only).

2.5K sold

Golden by HUNTR/X

59
time-breakthrough-of-the-year-2025-kpop-demon-hunters-06

8.4M impressions

Killshot

58
KILLSHOT [Official Audio]

38K sold

Gangnam Style dance

57
PSY - GANGNAM STYLE(강남스타일) M/V

4.4B views

Kung Fury

56
The complete action comedy about a Miami cop who traveled back in time to fight Hitler.

40M views

Pasoori

56
Coke Studio | Season 14 | Pasoori | Ali Sethi x Shae Gill

1B views

Pennywise Dancing

55
it-movie

4 derivatives

Formation

54
Formation (Explicit)

16.3M impressions

Hotline Bling (music video)

54
Hotline Bling on Apple Music

1.6M derivatives

Kagurabachi

54
Japanese Kagurabachi volume-one cover with Chihiro holding his sword.

102.2K sold

Katt Williams Unleashed

54
Katt Williams Unleashed | CLUB SHAY SHAY

$6M revenue

Animals (2026 film)

53
سبب كافي يخليك تكره فلم ابن أفليك الجديد ANIMALS

Peaked at #1

Despacito

53
Luis Fonsi - Despacito ft. Daddy Yankee

347K sold

Kylie Jenner's Rise and Shine

53
Official Kylie Jenner Office Tour

Peaked at #1

Chocolate Rain

52
"Chocolate Rain" Original Song by Tay Zonday

109M views

Berghain

52
ROSALÍA - Berghain (Official Video) feat. Björk & Yves Tumor

10M views

Miley Cyrus: Wrecking Ball video

51
Miley Cyrus - Wrecking Ball (Official Video)

Mortal Kombat red-band trailer

51
Mortal Kombat – Official Restricted Trailer

WAP Dance

51
WAP - Cardi B feat. Megan Thee Stallion (Dance Video) | @besperon Choreography

10K derivatives

Helluva Boss

50
HELLUVA BOSS (PILOT)

Peaked at #1

A Minecraft Movie First Teaser

49
A Minecraft Movie | Teaser

97.5M impressions

Negroni Sbagliato With Prosecco in It

49
I'll take one of each. #houseofthedragon

Peaked at #2

Julia Fox's Uncut Jams

49
Here for @juliafox #kanyewest being each others' muses 💕 #juliafox #callherdaddy #daddygang #ye #popculturetea

60K derivatives

Pedro Pascal Agent Whiskey Fancam

49
petitioning to be your fav pedro pascal editor #pedropascal #pedropascaledit #agentwhiskey #kingsman #dvcree

61.9M views

The Woman in Me (audiobook)

49
The Woman in Me: Auditions - SNL

Peaked at #1

Tubi: Interface Interruption

49
Tubi Interface Interruption | Super Bowl

7B impressions

Cats Trailer

48
CATS - Official Trailer [HD]

100M impressions

Dakota Johnson’s Ellen Interview

48
Dakota Johnson’s Favorite Comedian Isn’t Ellen

Fruit Love Island

48
Episode 1 of Fruit Love Island! Which couple are you rooting for? 🍿 #ai #aifruit #aistory #fruit #cinema

4.4M impressions

Bad Guy

47
Billie Eilish - bad guy

93M impressions

Put Some Respeck on My Name

47
Birdman Goes Off On The Breakfast Club Power 105.1 (04/22/2016)

Grace VanderWaal's America's Got Talent Audition

47
Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer - America's Got Talent 2016

127.5M views

Spare (audiobook)

47
Prince Harry is… not a fan of Rebekah Brooks.

743 sold

Bones or No Bones

46
he had them just last night!! #pug #seniordog #boneless #humor #foryou

130K views

Say So dance

46
and here’s the dance🤪🥰 and THANK YOU FOR 10 MILLION HEARTS OMG THAT’S CRAZY

Wellerman ShantyTok

46
The Wellerman. #seashanty #sea #shanty #viral #singing #acoustic #pirate #new #original #fyp #foryou #foryoupage #singer #scottishsinger #scottish

9.8M views

April the Giraffe livestream

45
April the giraffe at Animal Adventure Park in November 2020; photographed by AFoust.

$150K revenue

HBO Max: The Re-Rebrand

45
What is dead may never die. HBO Max coming this summer. Same app, new-ish name.

10B impressions

Missy Elliott's Super Bowl return

45
Me & @Timbaland bk 2 the drawing board studio dirty beats! http://t.co/0svovxBFRg

272K sold

Rihanna’s Super Bowl Halftime Show

45
Apple Music launches Rihanna’s Road to Halftime ahead of Super Bowl LVII

27K sold

Andrea Bocelli: Music for Hope

44
Andrea Bocelli: Music For Hope - Live From Duomo di Milano

43M views

Fancy Like Dance

43
#fancylike ooooooooo💪

Lady Gaga's Super Bowl LI halftime show

43
Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

410K sold

Pharrell Williams: Happy

43
ABC's "Good Morning America" - 2014

1M sold

Ratatouille: The TikTok Musical

43
A love ballad #remy #rat #ratatoille #disney #wdw #disneyworld #ratlove #ratlife #rats #Alphets #StanleyCup #CanYouWorkIt

$2M revenue

Caresha Please

41
Yung Miami & Diddy Talk Their Relationship Status, Dating, Love Records & More | Caresha Please

1B impressions

Enola Holmes poster

41
Meet Millie Bobby Brown as Sherlock Holmes' detective little sister, #EnolaHolmes. Mark your calendar: #EnolaHolmes family movie night on September 23

Lady Gaga and Bradley Cooper’s Shallow Oscars performance

40
Lady Gaga, Bradley Cooper - Shallow (From A Star Is Born/Live From The Oscars)

She-Hulk and Megan Thee Stallion Twerking

39
She-Hulk Twerking With Megan Thee Stallion | Know Your Meme

14.2M impressions

Amelia Dimoldenberg and Andrew Garfield at the Golden Globes

38
Round 2 @goldenglobes

36M views

Rami Malek’s awkward Nicole Kidman greeting

36
76th Annual Golden Globe Awards - Show

Spotify Wrapped 2023

36
2023 #SpotifyWrapped has entered the chat.

Why This Kolaveri Di: the recording-room video

36

25M views

The Fox (What Does the Fox Say?)

36
Ylvis - The Fox (What Does The Fox Say?) [Official music video HD]

Peaked at #6

Apple TV+: Silo in a Tweet

35
Award-entry board showing Apple TV’s original full-episode Silo tweet.

58M impressions

Scarface's Tiny Desk Concert

35
Scarface: Tiny Desk Concert

1.9M impressions

About Damn Time Dance

34
#duet with @lizzo Soooo... what you're saying is ... I'm not going on Lizzo's tour ?

Icebreaker

34
Icebreaker UK paperback cover from Hannah Grace’s official book page.

503.6K sold

Gal Gadot comforts a Comic-Con fan

33
Variety on Instagram: "@Gal_Gadot shares a moment with a #WonderWoman cosplayer at #ComicCon #SDCC #JusticeLeague"

Entanglement

32
39M views · 622K reactions | Jada and Will address the recent headlines and share their journey of finding peace through pain. | Red Table Talk

Peaked at #7

Call Me Maybe

29
Call Me Maybe by Carly Rae Jepsen on Apple Music

12.5M sold

Somebody That I Used to Know

23
Somebody That I Used To Know (feat. Kimbra) by Gotye on Apple Music

2.5M sold

Austin Line Dance

20
Replying to @Big Dawg tell the honky tonk you wanna hear austin

More collections

Response chain in every industry