17 cases
Viral entertainment marketing: Mystery & lore
- Cases
- 17
- Median Spread Score
- 55
- Most started on
- YouTube41%
- First post to peak
- 6 days
By mechanic
13 Reasons Why
42.2K sold
A Quiet Place
$334.9M on a $17M budget
Adele: Hello
47.5M streams
Bodyguard
42M impressions
Look What You Made Me Do
64M impressions
OK Go: Upside Down & Inside Out video
50M on a 750K followers at seed
Adele Carpool Karaoke
260M views
Below (miniseries)
Peaked at #1
Left Shark
10 sold
Berghain
10M views
Netflix: Alcaraz Signs
1.2B impressions
April the Giraffe livestream
$150K revenue
Coldplay's Game of Thrones: The Musical
Peaked at #1
Surprise! Four Secret Novels by Brandon Sanderson
1.2M views
Amazon Finds a Way
50.8M impressions
Petscop
2M views
Lady Gaga and Bradley Cooper’s Shallow Oscars performance
