Viral entertainment marketing: Maker origin

Cases
32
Median Spread Score
47
Most started on
YouTube22%
First post to peak
43 days

By mechanic

All203Controversy85Response chain79Challenge50Creator relay47Remixable template36Maker origin32Underdog29Real-world spectacle22Pairing21Identity badge20Mystery & lore17Transgression17Newsjacking13Scarcity drop12Catchphrase12Fandom mobilisation11Shareable output9Revival6

Obsession

78
Obsession: poster

$522.2M on a $750K–$1M budget

Everything Everywhere All at Once

69
A24’s illustrated theatrical poster for Everything Everywhere All At Once

$147.9M box office

Bo Burnham: Inside

63
All eyes on Bo Burnham - The Boston Globe

44.5K sold

Nobody Wants This

62
Nobody Wants This | Official Trailer | Netflix

Peaked at #1

Peaches

62
Bowser - Peaches (Official Music Video) | The Super Mario Bros. Movie

24M views

Apple dance

61
epic choreo moment incoming on sweat tour ! @Troye Sivan @terrencefoconnor

1.7M derivatives

OK Boomer (Peter Kuli remix)

60
ok boomer w/ jedwill

Peaked at #3

All Eyes on Me

59
Cover artwork for All Eyes On Me (Song Only).

2.5K sold

Golden by HUNTR/X

59
time-breakthrough-of-the-year-2025-kpop-demon-hunters-06

8.4M impressions

OK Go: Upside Down & Inside Out video

59
309K views · 150 reactions | Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit | OK Go

50M on a 750K followers at seed

Bodak Yellow

57
Bodak Yellow - Single by Cardi B on Apple Music

62M impressions

Kung Fury

56
The complete action comedy about a Miami cop who traveled back in time to fight Hitler.

40M views

Pasoori

56
Coke Studio | Season 14 | Pasoori | Ali Sethi x Shae Gill

1B views

Heather

55
Conan Gray - Heather

Peaked at #1

OK Go: The One Moment video

55
24M views · 103 reactions | Ladies and gentlemen, please enjoy our new video for "The One Moment." A million thanks to our partners at Morton Salt #WalkHerWalk. | OK Go

1.1B impressions

Grace VanderWaal's America's Got Talent Audition

47
Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer - America's Got Talent 2016

127.5M views

Daybreaker

43
SaraWass.Daybreaker10.31.15-5 copy

1B impressions

Fancy Like Dance

43
#fancylike ooooooooo💪

Ratatouille: The TikTok Musical

43
A love ballad #remy #rat #ratatoille #disney #wdw #disneyworld #ratlove #ratlife #rats #Alphets #StanleyCup #CanYouWorkIt

$2M revenue

Surprise! Four Secret Novels by Brandon Sanderson

43
It's Time to Come Clean — Brandon Sanderson

1.2M views

Hum Hain Happy / 6 Pack Band

42
Hum Hain Happy - 6 Pack Band

2M views

Backpack Kid's Swish Swish SNL performance

40
‘Flossing’ Backpack Kid Joins Fortnite Copyright Lawsuit Wave

Boots on the Ground Line Dance

39
CCG Year of Engagement Podcast Episode #4: Community on the Line | Folklife Today

Jennifer Lawrence's Chicken Shop Date

39
JENNIFER LAWRENCE | CHICKEN SHOP DATE

57M views

Powerless

38
Powerless

1M sold

Scooby-Doo, Where Are You? In... SPRINGTRAPPED!

38
Scooby Doo, Where Are You? In... SPRINGTRAPPED! | ORIGINAL

700K views

The Serpent & the Wings of Night

38
Bramble cover of The Serpent and the Wings of Night, with a serpent, sword and roses

54K sold

Juvenile’s Tiny Desk Concert

35
Juvenile: Tiny Desk Concert

5.7M views

Legends & Lattes

27
Legends & Lattes novel cover from Travis Baldree’s website

1M sold

Assistant to the Villain

25
Assistant to the Villain

97.6K sold

Jay's Virtual Pub Quiz

25
Jay Flynn: from homelessness to his Virtual Pub Quiz

Things We Never Got Over

15
things-we-never-got-over

1.6M sold

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