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Collections/Viral entertainment marketing/Viral entertainment marketing: Revival
6 cases

Viral entertainment marketing: Revival

Cases
6
Median Spread Score
45
Most started on
Box office33%
First post to peak
6 days

By mechanic

All203Controversy85Response chain79Challenge50Creator relay47Remixable template36Maker origin32Underdog29Real-world spectacle22Pairing21Identity badge20Mystery & lore17Transgression17Newsjacking13Scarcity drop12Catchphrase12Fandom mobilisation11Shareable output9Revival6

Deadpool & Wolverine

Box office · 2024

73
Official Deadpool & Wolverine film poster

$1.34B box office

Cobra Kai

Box office · 2018

55
First episode, Ace Degenerate, screened at Tribeca before its official YouTube upload.

Peaked at #1

Coldplay's Game of Thrones: The Musical

TV · 2015

45
Coldplay's Game of Thrones: The Musical (Full 12-minute version)

Peaked at #1

Missy Elliott's Super Bowl return

X · 2015

45
Me & @Timbaland bk 2 the drawing board studio dirty beats! http://t.co/0svovxBFRg

272K sold

Give It Up to Me dance challenge

TikTok · 2026

39
DC: me💃🏼

Peaked at #3

Juvenile’s Tiny Desk Concert

YouTube · 2023

35
Juvenile: Tiny Desk Concert

5.7M views

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