Viral entertainment marketing: Newsjacking

Cases
13
Median Spread Score
38
Most started on
YouTube38%
First post to peak
6 days

By mechanic

All203Controversy85Response chain79Challenge50Creator relay47Remixable template36Maker origin32Underdog29Real-world spectacle22Pairing21Identity badge20Mystery & lore17Transgression17Newsjacking13Scarcity drop12Catchphrase12Fandom mobilisation11Shareable output9Revival6

Bad Moms

68
Bad Moms: poster

$183.9M box office

I'm Not Racist

66
Joyner Lucas - I'm Not Racist

155.7M views

INDUSTRY BABY

62
Lil Nas X, Jack Harlow - INDUSTRY BABY (Official Video)

64M impressions

All Eyes on Me

59
Cover artwork for All Eyes On Me (Song Only).

2.5K sold

Andrea Bocelli: Music for Hope

44
Andrea Bocelli: Music For Hope - Live From Duomo di Milano

43M views

Lady Gaga’s Grammys stare

43
cue. the. memes. @ladygaga #GRAMMYs @RecordingAcad

Amelia Dimoldenberg and Andrew Garfield at the Golden Globes

38
Round 2 @goldenglobes

36M views

Rami Malek’s awkward Nicole Kidman greeting

36
76th Annual Golden Globe Awards - Show

Scarface's Tiny Desk Concert

35
Scarface: Tiny Desk Concert

1.9M impressions

Game of Chairs

34
Sesame Street: Game of Chairs (Game of Thrones Parody)

1.7M views

Gal Gadot comforts a Comic-Con fan

33
Variety on Instagram: "@Gal_Gadot shares a moment with a #WonderWoman cosplayer at #ComicCon #SDCC #JusticeLeague"

Entanglement

32
39M views · 622K reactions | Jada and Will address the recent headlines and share their journey of finding peace through pain. | Red Table Talk

Peaked at #7

Jay's Virtual Pub Quiz

25
Jay Flynn: from homelessness to his Virtual Pub Quiz

More collections

Newsjacking in every industry