29 cases
Viral entertainment marketing: Underdog
- Cases
- 29
- Median Spread Score
- 47
- Most started on
- Box office31%
- First post to peak
- 93 days
By mechanic
Obsession

$522.2M on a $750K–$1M budget
Everything Everywhere All at Once

$147.9M box office
Bad Moms

$183.9M box office
Get Out

$255.4M on a $4.5M budget
Heneral Luna

$5.7M box office
A Quiet Place

$334.9M on a $17M budget
Fancy Like

4.3B impressions
PPAP (Pen-Pineapple-Apple-Pen)

Peaked at #1
The Backrooms (Found Footage)

$400.6M on a $10M budget
Don't Breathe

$158.9M on a $10M budget
Bodak Yellow

62M impressions
Kung Fury

40M views
Adele Carpool Karaoke

260M views
Sausage Party

$141.3M box office
Grace VanderWaal's America's Got Talent Audition

127.5M views
Hit the Quan

588K sold
Ratatouille: The TikTok Musical

$2M revenue
Susan Boyle's Britain's Got Talent audition

Hum Hain Happy / 6 Pack Band

2M views
Backpack Kid's Swish Swish SNL performance

Countdown App

Peaked at #1
Daredevil hallway fight
![Marvel's Daredevil | Hallway Fight Scene [HD] | Netflix](/_next/image?url=%2Fmedia%2Fdaredevil-hallway-fight%2Fscreenshot-5bcc832326.webp&w=3840&q=75&dpl=dpl_4epLpFVR5C1j4wLL7Yfk8Y5yBsBQ)
Powerless

1M sold
Scooby-Doo, Where Are You? In... SPRINGTRAPPED!

700K views
The Serpent & the Wings of Night

54K sold
Icebreaker

503.6K sold
OK Go's Here It Goes Again video

Peaked at #1
Cleopatra and Frankenstein

250K sold
Legends & Lattes

1M sold