20 cases
Viral entertainment marketing: Identity badge
- Cases
- 20
- Median Spread Score
- 55
- Most started on
- Audio25%
- First post to peak
- 28 days
By mechanic
KPop Demon Hunters
Open4.6B impressions
Lizzo DNA Test challenge

Bad Moms

$183.9M box office
Noah Centineo’s internet-boyfriend breakout

Peaked at #5
OK Boomer (Peter Kuli remix)

Peaked at #3
Brat summer

Peaked at #1
Bodak Yellow

62M impressions
Love Destiny

Peaked at #1
Onyx Storm

2.7M sold
Heather

Peaked at #1
Formation

16.3M impressions
Fourth Wing

2.7M sold
Negroni Sbagliato With Prosecco in It

Peaked at #2
Gojira's Olympics opening ceremony performance

Peaked at #1
Daybreaker

1B impressions
Lady Gaga’s Grammys stare

Spotify Wrapped 2022

76.7M impressions
Boots on the Ground Line Dance

Spotify Wrapped 2023

Cleopatra and Frankenstein

250K sold