Viral entertainment marketing: Shareable output

Cases
9
Median Spread Score
40
Most started on
Retail33%
First post to peak
5 days

By mechanic

All203Controversy85Response chain79Challenge50Creator relay47Remixable template36Maker origin32Underdog29Real-world spectacle22Pairing21Identity badge20Mystery & lore17Transgression17Newsjacking13Scarcity drop12Catchphrase12Fandom mobilisation11Shareable output9Revival6

Canon Events

63
It was all for plot #fyp #spiderman #acrossthespiderverse #milesmorales #intothespiderverse #peterparker #miguelohara #gwenstacy #haileesteinfield

770K derivatives

Barbie Selfie Generator

48
Take a selfie to become a Barbie (or Ken)! ✨📸 Visit to take a selfie with the #BarbieTheMovie Selfie Generator!

Streamberry / You Are Awful

48
Madison Is Awful, now streaming in London. #YouAreAwful

1.6M views

Spotify Wrapped 2022

42
Official 2022 Wrapped Listening Personality share card.

76.7M impressions

Countdown App

40
Official current App Store screenshot showing Countdown App’s death timer.

Peaked at #1

Enchanted Forest

37
Enchanted Forest - Johanna Basford : Illustrator & Colouring Book Maker

2.3M sold

Spotify Wrapped 2023

36
2023 #SpotifyWrapped has entered the chat.

Secret Garden colouring book

30
Secret Garden colouring book: cover art

7.4M sold

Millie Marotta's Animal Kingdom

17
Official cover of the Animal Kingdom paperback.

5M sold

More collections

Shareable output in every industry