Viral entertainment marketing: Political adoption

Cases
7
Median Spread Score
59
Most started on
Open web29%
First post to peak
6 days

By mechanic

All231Controversy104Response chain85Challenge52Creator relay47Maker origin38Remixable template37Underdog37Pairing29Real-world spectacle25Identity badge23Mystery & lore21Transgression20Newsjacking16Catchphrase13Fandom mobilisation13Scarcity drop12Shareable output9Revival8Political adoption7Sell-out loop6

Sound of Freedom

65
Sound of Freedom: poster

$250.8M on a $14.6M budget

Adolescence

64
Adolescence: poster

145M views

Game of Thrones coffee cup

62
We find coffee cups where they’re not supposed to be all the time. Not sure what the big deal is. ¯\_(ツ)_/¯ #leavenotrace

53B impressions

Brat summer

59
This is the cover art for the album Brat by Charli XCX

Peaked at #1

Love Destiny

56
Love Destiny’s lead characters rode a white horse in Channel 3’s series artwork.

Peaked at #1

Streamberry / You Are Awful

48
Madison Is Awful, now streaming in London. #YouAreAwful

1.6M views

Usher’s Tiny Desk “Watch This”

33
Her: Don’t go out there entertaining these other hoes. Me:

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Political adoption in every industry