Viral entertainment marketing: Visible in use

Cases
6
Median Spread Score
36
Most started on
Retail67%
First post to peak
783 days

By mechanic

All296Controversy140Response chain99Challenge56Maker origin54Underdog52Creator relay50Identity badge47Remixable template41Pairing36Mystery & lore34Real-world spectacle32Transgression23Newsjacking20Scarcity drop19Fandom mobilisation18Catchphrase16Revival12Shareable output9Sell-out loop8Political adoption8Visible in use6

Money Heist (La casa de papel)

61
Money Heist robbers in red jumpsuits and Dalí masks

Peaked at #1

Babel

41
Official UK hardback cover of Babel.

20.7K sold

Minions (2015) marketing blitz

36
Minions poster: Meet Stuart, Kevin & Bob, summer 2015

$1.16B on a $74M budget

They Both Die at the End

36
Original US cover of They Both Die at the End, art by Simon Prades

685K sold

Secret Garden colouring book

30
Secret Garden colouring book: cover art

7.4M sold

Cleopatra and Frankenstein

28
The UK cover of Cleopatra and Frankenstein, from Coco Mellors’ official website.

250K sold

More collections

Visible in use in every industry