Viral entertainment marketing: Daily ritual

6 viral entertainment marketing: Daily ritual, traced from the first post to the peak with sources. 50% started on TV. Median 49 days from first post to peak.

Cases
6
Median Spread Score
48
Most started on
TV50%
First post to peak
49 days

By mechanic

All355Controversy176Response chain110Maker origin66Identity badge65Underdog62Challenge59Creator relay52Mystery & lore47Pairing44Remixable template42Real-world spectacle38Fandom mobilisation29Transgression27Scarcity drop26Catchphrase24Newsjacking20Revival19Sell-out loop12Political adoption10Shareable output9Dupe economy7Visible in use6Daily ritual6

Euphoria Season 2

58
Official frame of Fezco in the second-season premiere of Euphoria.

30M derivatives

Love Island USA season 7

51
Love Island USA season 7: poster

2.2B impressions

Fruit Love Island

48
Episode 1 of Fruit Love Island! Which couple are you rooting for? 🍿 #ai #aifruit #aistory #fruit #cinema

4.4M impressions

Bones or No Bones

46
he had them just last night!! #pug #seniordog #boneless #humor #foryou

130K views

April the Giraffe livestream

45
April the giraffe at Animal Adventure Park in November 2020; photographed by AFoust.

$150K revenue

Who Wants to Be a Millionaire (US)

31
Regis Philbin at the 2000 White House Correspondents Dinner; CC BY-SA 2.0.

Peaked at #1

More collections

Daily ritual in every industry