Viral entertainment marketing: Dupe economy

7 viral entertainment marketing: Dupe economy, traced from the first post to the peak with sources. 29% started on X. Median 84 days from first post to peak.

Cases
7
Median Spread Score
38
Most started on
X29%
First post to peak
84 days

By mechanic

All359Controversy180Response chain113Maker origin67Identity badge65Underdog62Challenge59Creator relay52Mystery & lore47Pairing44Remixable template42Real-world spectacle38Fandom mobilisation29Transgression27Scarcity drop26Catchphrase25Newsjacking21Revival19Sell-out loop12Political adoption10Shareable output9Dupe economy7Visible in use6Daily ritual6

Baby Yoda

66
Original concept art. #TheMandalorian

9.3K sold

Left Shark

55
Katy Perry's dancing shark takes bite out of artist's idea

10 sold

Fruit Love Island

48
Episode 1 of Fruit Love Island! Which couple are you rooting for? 🍿 #ai #aifruit #aistory #fruit #cinema

4.4M impressions

Macarena

38
European CD release of "Macarena Remix" by Los del Rio and The Bayside Boys

1.4M sold

Survivor (2000)

35
Survivor (2000): poster

Peaked at #1

Who Wants to Be a Millionaire (US)

31
Regis Philbin at the 2000 White House Correspondents Dinner; CC BY-SA 2.0.

Peaked at #1

Secret Garden colouring book

30
Secret Garden colouring book: cover art

7.4M sold

More collections

Dupe economy in every industry