Viral Facebook marketing examples

Cases
137
Median Spread Score
44
Most started on
YouTube26%
First post to peak
8 days

Scientific 7-Minute Workout

72
The guided workout screen in Stuart Hall's derivative app.

$10K revenue

Banksy's Self-Shredding Painting

66
Banksy's Self-Shredding Painting

Get Out

66
Get Out | Universal Pictures At Home

$255.4M on a $4.5M budget

Heneral Luna

66
Heneral Luna - Welcome to TBA Studios

$5.7M box office

I'm Not Racist

66
Joyner Lucas - I'm Not Racist

155.7M views

A Quiet Place

65
Official A Quiet Place home-video cover showing Emily Blunt covering her mouth.

$334.9M on a $17M budget

Chewbacca Mom

63
Facebook’s year-end screenshot of Candace Payne laughing in her Chewbacca mask.

164M views

Mannequin Challenge

63
Mannequin challenge Done by 100+ Engineering Students at University of Jordan, Collaboration with Wikimedia Levant

60K derivatives

PhelpsFace

63
Michael Phelps and Jimmy Fallon beside a life-size PhelpsFace cutout on The Tonight Show.

Peaked at #6

A Star Is Born (2018)

62
Official Italian poster showing Bradley Cooper and Lady Gaga together.

$436.4M on a $35M–$36M budget

Rickrolling

62
RickRoll'D

64M views

PPAP (Pen-Pineapple-Apple-Pen)

61
PPAP（Pen-Pineapple-Apple-Pen Official）ペンパイナッポーアッポーペン／PIKOTARO(ピコ太郎)

Peaked at #1

Ford Super Duty Rescues a Cybertruck

60
Tesla Cybertruck pulled to safety by Ford pickup after getting stuck in snowy embankment

Dalgona coffee

59
달고나커피, 400번 저어먹는 커피

Peaked at #1

Empire

59
Pilot - Empire (Season 1, Episode 1) - Apple TV

647M impressions

OK Go: Upside Down & Inside Out video

59
309K views · 150 reactions | Hello, Dear Ones. Please enjoy our new video for "Upside Down & Inside Out". A million thanks to S7 Airlines. #GravitysJustAHabit | OK Go

50M on a 750K followers at seed

ChatGPT Ghibli portraits

58
this was a real labor of love from @gabeeegoooh. congrats gabe; excellent work! here is what we generated during the livestream:

Covfefe

58
Now playable in #WordsWithFriends! #covfefe - "Autocorrect fails you at 3am"

2.6M derivatives

Damn Daniel

58
Vans Women's Collection Ambassador Cocktail

How Dare You

58
Greta Thunberg (Young Climate Activist) at the Climate Action Summit 2019 - Official Video

The McWhopper Proposal

57
.@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposal http://t.co/GEXRHve53D http://t.co/o3APQ2QzKC

9.3B impressions

Orangetheory Fitness

57
Orangetheory Fitness - Address: 8630 Woodbine Ave, Markham, ON L3R 4X8

3.9B impressions

Gritty

56
It me. #Gritty

101M impressions

Love Destiny

56
Love Destiny’s lead characters rode a white horse in Channel 3’s series artwork.

Peaked at #1

OK Go: The One Moment video

55
24M views · 103 reactions | Ladies and gentlemen, please enjoy our new video for "The One Moment." A million thanks to our partners at Morton Salt #WalkHerWalk. | OK Go

1.1B impressions

Formation

54
Formation (Explicit)

16.3M impressions

Hotline Bling (music video)

54
Hotline Bling on Apple Music

1.6M derivatives

Juju on That Beat Challenge

54
Rae Sremmurd ft. Gucci Mane, "Black Beatles"

126M impressions

Kylie Lip Kits

54
Current Kylie Cosmetics Matte Lip Kit with liquid lipstick and matching lip liner.

15K sold

Ariel: Dads #ShareTheLoad

53
Why is Laundry only a mother’s job? Dads #ShareTheLoad (Hindi) – Ariel

2B impressions

Despacito

53
Luis Fonsi - Despacito ft. Daddy Yankee

347K sold

Dundee: The Son of a Legend Returns Home

53
DUNDEE: The Son Of A Legend Returns Home (2018) Official Movie Teaser Trailer #1

9.2B impressions

Heinz: #FindTheKetchupBoatGuy

53
Heinz on Instagram: "To whoever finds this message, We need your help tracking down an amazing man with an amazing story. You may remember Elvis Francois as the brave sailor who survived on nothing…

3.7B impressions

MSQRD

53
Frame from MSQRD’s official demo showing a live animal mask and the camera controls.

14M users

A Recipe for Seduction

52
A Recipe for Seduction | Presented by Kentucky Fried Chicken | Full Mini-Movie | Lifetime

1.8B impressions

Burger King Whopper Neutrality

52
An in-store video stunt that charged more for faster Whoppers to explain net neutrality.

4.3B impressions

KFC x Crocs

52
KFC x Crocs Classic Clogs with fried chicken prints and drumstick charms.

2.9B impressions

Love Has No Labels

52
Campaign graphic with two skeletons and a framed photograph of clasped hands.

1.5B impressions

Stray

52
Stray comes to PS4 and PS5 on July 19 as part of PlayStation Plus Extra and Premium

Peaked at #1

Call Me Caitlyn

51
Caitlyn Jenner poses for Annie Leibovitz on the cover of Vanity Fair #CallMeCaitlyn http://t.co/NRyh6R09RR http://t.co/GO1ZgJJKBR

3.9B impressions

Cybertruck window reveal

51
When everything's going wrong but you still gotta finish your presentation #Cybertruck

Jesse Williams' BET Awards Speech

51
Jesse Williams spoke to Entertainment Tonight at the BET Awards in Los Angeles.

3M views

Momondo: The DNA Journey

51
momondo – The DNA Journey

8.3B impressions

Power/Rangers

51
POWER/RANGERS UNAUTHORIZED [BOOTLEG UNIVERSE]

20M views

Rang-tan

51
Rang-tan: the story of dirty palm oil

4B impressions

Down N' Out Pokéburgers

50
Liefde voor Pokémon door de maag met nieuwe burger

Earl the Grumpy Puppy

50
Windsor the Grumpy Dragon meets Earl the Grumpy Dog

Jerusalema Dance Challenge

50
ORIGINAL: Jerusalema Dance Challenge - By Fenomenos do Semba

17M impressions

Cam Newton’s dab

49
Cam Newton dabbing bobblehead with movable head and arms.

Peaked at #1

Dilly Dilly

49
A medieval king toasted guests bringing Bud Light and banished a guest bringing mead.

4B impressions

Robert Downey Jr. Delivers a Real Bionic Arm

49
Microsoft video of Robert Downey Jr. giving Alex Pring an Iron Man-themed arm made by Limbitless Solutions.

2B impressions

Bottle Cap Challenge

48
farakicks on Instagram: "New Challenge with #farakickschallenge 😉! Sending a challenge @jasonstatham @thenotoriousmma @jcvd @jackiechan . Waiting for you video friends .🥋🔥 ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀…

13M impressions

Burger King Whopper Detour

48
Whopper Detour print creative changed a restaurant sign to Billions Swerved.

3.5B impressions

Facebook Marketplace: Yes, Couch!

48
MOJO SUPERMARKET on Instagram: "Did we put the couch from Jeremy Allen White’s much-discussed photoshoot on Facebook Marketplace? Yes, chef. 👀 Link in Bio!!"

2.7B impressions

Fiat Operation No Grey

48
FIAT | Waiting for… operation No Grey

10.2M views

Bernie Sanders' mittens

47
TOPSHOT - Former presidential candidate, Senator Bernie Sanders sits...

$1.8M revenue

Doritos Rainbows

47
Doritos Rainbows bags beside rows of multicolored chips, from the campaign designer’s portfolio.

2B impressions

Grace VanderWaal's America's Got Talent Audition

47
Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer - America's Got Talent 2016

127.5M views

Nike Breaking2 Race

47
Nike’s live broadcast of its attempt to run a marathon below two hours at Monza.

30M impressions

Pepsi Kendall Jenner Jump In

47
Pepsi Commercial - SNL

385M impressions

Pizza Rat

47
matt little on Instagram: "LINK IN BIO - Master Splinter headed off to feed #TMNT"

6 sold

Bill Clinton Loves Balloons

46
BALLOONS! Tim Kaine & Bill Clinton join Hillary Clinton on stage - Democratic National Convention

Extra Gum: The Story of Sarah & Juan

46
A two-minute love story told through gum-wrapper drawings, set to Haley Reinhart’s Elvis cover.

1.3B impressions

First Look at Nintendo Switch

46
Nintendo’s video introduced Switch through scenes of TV, handheld and multiplayer play.

Peaked at #1

NYX x Barbie The Movie collection

46
NYX Professional Makeup Launches New Limited-Edition "Barbie™ The Movie" Collection

4.2B impressions

April the Giraffe livestream

45
April the giraffe at Animal Adventure Park in November 2020; photographed by AFoust.

$150K revenue

Coldplay's Game of Thrones: The Musical

45
Coldplay's Game of Thrones: The Musical (Full 12-minute version)

Peaked at #1

Running Man Challenge

45
kevsoze on Instagram: "#RunningmanChallenge 😂 By @kevsoze"

30M impressions

Budweiser: Lost Dog

44
A Budweiser commercial about a lost puppy and the Clydesdales that came to its aid.

Peaked at #1

Prattkeeping

44
We are recreating Chris Pratt's raptor control from #JurassicWorld - with our Southern White Rhinos! http://t.co/ntnm1UsibJ

82 derivatives

Bald eagle rescue selfie

43
Canadian brothers free trapped bald eagle, take selfie with it

Brawl Stars

43
SpongeBob SquarePants shows up in Brawl Stars for a special takeover

$1B revenue

Daybreaker

43
SaraWass.Daybreaker10.31.15-5 copy

1B impressions

Four Seasons Total Landscaping Press Conference

43
The rear of Four Seasons Total Landscaping in June 2024, photographed from Melrose Street.

$1.5M revenue

Lady Gaga's Super Bowl LI halftime show

43
Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

410K sold

Tonga's Shirtless Olympic Flag Bearer

43
OLY-2016-RIO-OPENING-DELEGATION

608.7K impressions

ROC by Ronaldo: Cristiano Ronaldo in Disguise

43
51M views · 523 reactions | People are going to think that I’m crazy! #LIVELIFELOUD Click here to check out my new brand at ebay.com/roc | Cristiano Ronaldo

Peaked at #1

Susan Boyle's Britain's Got Talent audition

43
ITV misses out as Susan Boyle conquers web

Beto O’Rourke’s NFL-protests answer

42
‘I can think of nothing more American.’ — Beto O'Rourke — the man taking on Ted Cruz — brilliantly explains why NFL players kneeling during the anthem is not disrespectful

19.9M views

Color Switch

42
Number One iPhone App Made with Buildbox - Buildbox | Game Maker | Video Game Software

5B impressions

Dancing Theresa May / Maybot

42
[WATCH]: Prime Minister #TheresaMay at ID Mkhize Senior Secondary in Gugulethu, Cape Town. @SABCNewsOnline @SAgovnews @KhayaJames @UbuntuRadioZA @PresidencyZA @DBE_SA

M7Challenge

42
The #M7Challenge @HiledMPrince @deotiba

Gucci Twinsburg

41
The Gucci Twinsburg Fashion Show

Peaked at #6

IKEA Game of Throws

41
‘Night gathers, and now my watch begins…’ The loyal SKOLD rug – as worn by the IKEA Night’s Watch

778M impressions

NewProfilePic

41
Post by @BeardedGenius on X

Peaked at #1

Tough Mudder

41
Watch The Road to World’s Toughest Mudder Video Series, Exclusively on Amazon - Tough Mudder

$70M on a $8K media spend

Cats vs. Cucumbers

40
きゅうりにびっくりする猫その2

Dame Tu Cosita Challenge

40
Dame Tu Cosita Challenge

2.7M views

Drunken Dumpling XL Soup Dumpling

40
Drunken Dumpling on Instagram: "Stay tuned to our reopening!!! 🥢"

25 sold

Goat yoga

40
Warrior pose does not intimidate this kid.

71.5M impressions

Rihanna’s Grammy Dress

40
Rihanna looking like the pink cupcake doll from my 80s childhood http://t.co/l6gHJegvYB

Buster the Boxer

39
John Lewis Christmas Advert 2016 - #BusterTheBoxer

22K sold

Mog’s Christmas Calamity

39
Mog’s Christmas Calamity | Sainsbury’s Ad | Christmas 2015

11.5M impressions

Patti LaBelle sweet potato pies

39
Current Walmart packaging for Patti LaBelle’s sweet potato pie; this image is not the 2015 launch packaging.

10M views

Jeremy Allen White for Calvin Klein Spring 2024

38
Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign

9M impressions

Cheerio Challenge

38
#cheeriochallenge #sleepybaby had 10 but couldn't take pic quick enough

100M impressions

Evo-Devo (Despacito Biology Parody)

38
Evo-Devo (Despacito Biology Parody) | A Capella Science

5M views

Lilly Pulitzer for Target

38
A model wore Lilly Pulitzer for Target swimwear while reclining on floral outdoor textiles.

Virginia State’s Boots On The Ground Commencement

38
Our graduates are ready to hit the ground running. In fact, they already got their " BOOTS ON THE GROUND."

2M views

Budweiser Born the Hard Way

37
People Want to Boycott Budweiser Over Its Super Bowl Immigration Ad | Fortune

Peaked at #1

David After Dentist

36

140M views

Dove Men+Care: First Fatherhood Moments

36
Father’s Day for dads to be | Dove Men+Care

6.5M views

Mekorama

36
Official Mekorama screenshot showing the robot in a mechanical diorama.

Peaked at #2

Stanley Target Galentine's Collection

36
😀 #stanleycup #target #fyp

10 sold

Level Up Challenge

35
Ciara Inspires Patients in DC and Charlotte - Ryan Seacrest Foundation

2.7M views

Peloton Bike

35
Buy a Peloton Refurbished Original Bike

$183.5M revenue

Balenciaga Pope

34
Pope-annotated-main-image

Gal Gadot comforts a Comic-Con fan

33
Variety on Instagram: "@Gal_Gadot shares a moment with a #WonderWoman cosplayer at #ComicCon #SDCC #JusticeLeague"

KFC Extra Crispy Sunscreen

33
A fried chicken-scented sunscreen giveaway promoted by an infomercial starring George Hamilton as the Colonel.

200K views

Archery Tag

32
The bows and modified foam-tipped arrows used when Archery Tag was introduced, from the owner’s history.

26.2M views

Entanglement

32
39M views · 622K reactions | Jada and Will address the recent headlines and share their journey of finding peace through pain. | Red Table Talk

Peaked at #7

Getty Museum Challenge

32
We challenge you to recreate a work of art with objects (and people) in your home. 🥇 Choose your favorite artwork 🥈 Find three things lying around your house⠀ 🥉 Recreate the artwork with those…

3M impressions

Running through fields of wheat

32
What is the naughtiest thing Theresa May has ever done?

Barbie: Imagine the Possibilities

31
Imagine The Possibilities | @Barbie

Shawn Oakman Cotton Bowl photo

31
For breakfast this morning Shawn Oakman had 3 human beings and a honeybun http://t.co/ZzncEeKr41

Valentino Pink PP

31
Valentino Pink PP Collection

ALS Ice Bucket Challenge

30
Doing the ALS Ice Bucket Challenge

Grab: No Sweat Summer

30
78K reactions · 17K shares | Anong El Niño-core set-up niyo? Fan, ice tubig, o basang bimpo, mas achieve ang #NoSweatSummer with Grab! 🔥 Order ng milktea from GrabFood, book a cool ride from…

Overly Attached Girlfriend

30

175 derivatives

Secret Garden colouring book

30
Secret Garden colouring book: cover art

7.4M sold

Distracted Boyfriend

29

#PopeBars

29
"don't even come at me homie cos you soft B, and I might just nail your girl cos you crossed me"

The Color Run

29
The Color Run (Vilnius)

1M impressions

Evil Kermit

28
What Had Happened Was: 11/15/16 - Andscape

2.3M impressions

Hide the Pain Harold

28

Carrier Plant-Move Announcement Video

27
I am the only one who can fix this. Very sad. Will not happen under my watch! #MakeAmericaGreatAgain

Grumpy Cat

25

1.5M views

Jay's Virtual Pub Quiz

25
Jay Flynn: from homelessness to his Virtual Pub Quiz

Hatchimals

24

Rice Bucket Challenge

20
Rice donation and rice bucket pictured in contemporary 2014 challenge coverage

Whopper Sacrifice

18
Whopper Sacrifice Facebook application shown in the campaign portfolio

Millie Marotta's Animal Kingdom

17
Official cover of the Animal Kingdom paperback.

5M sold

Alphabear

15
Alphabear: Hardcover Edition on Steam

POUND Rockout. Workout.

12
Smack That Fat

bungeeWORKOUT

10
We tried bungee fitness and it's unlike any workout we've done before

#PrimeiroAssédio

10

Immortal Fans: Sport Club do Recife

0
Immortal Fans campaign case-film title over Sport Club do Recife supporters. Campaign case-film thumbnail, not a donor-card photograph.

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