Viral Instagram marketing examples

Cases
411
Median Spread Score
43
Most started on
Instagram24%
First post to peak
7 days

God’s Plan music video

80
Drake - God's Plan

1.72B views

Obsession

78
Obsession: poster

$522.2M on a $750K–$1M budget

Lizzo DNA Test challenge

70
Got my DNA test back! #comedy #funny #lizzo #foryou #foryoupage

13 Reasons Why

66
First-season Netflix key art showing Clay wearing headphones with Hannah behind him.

42.2K sold

Ashton Hall’s Morning Routine

66
Ashton Hall on Instagram: "Day 191 of the morning routine that changed my life. 3:50am to 9:30am Sin lives late at night.. if you’re dealing with a weak mind, bad decisions, or lack of productivity…

741M views

Baby Yoda

66
Original concept art. #TheMandalorian

9.3K sold

Banksy's Self-Shredding Painting

66
Banksy's Self-Shredding Painting

Burt’s Bees x Hidden Valley Ranch Dippers

66
Game on, ranch fans! You ordered and we served it up. Burt’s Bees x Hidden Valley Ranch Dippers Lip Balm 4 Pack is the limited-edition flavor collab that ranch fans have been dreaming of. It’s a…

Dubai chocolate

66
@fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! 🍫 "Can't Get Knafeh of it," "Mind Your Own…

120M views

Get Out

66
Get Out | Universal Pictures At Home

$255.4M on a $4.5M budget

I'm Not Racist

66
Joyner Lucas - I'm Not Racist

155.7M views

McDonald's France: Olympic Curry

66
McDonald's France on Instagram: "Pour 4 ans minimum."

2.5B impressions

A Quiet Place

65
Official A Quiet Place home-video cover showing Emily Blunt covering her mouth.

$334.9M on a $17M budget

Corn Kid

65
The CEO of Corn | Recess Therapy #cornboy

46.6B impressions

Moo Deng

65
สวนสัตว์เปิดเขาเขียว on Instagram: "สวนสัตว์เปิดเขาเขียว อวดโฉม“ลูกฮิปโปแคระ”สุดน่ารัก ชวนเที่ยว วันหยุดยาว! เด็กเที่ยวฟรี 28 ก.ค. นี้ เมื่อเวลา 10.30 น.วันที่ 25 กรกฎาคม 2567 นายณรงวิทย์ ชดช้อย…

$3.1K revenue

Labubu

64
THE MONSTERS BIG INTO ENERGY Series

$2.05B revenue

Canon Events

63
It was all for plot #fyp #spiderman #acrossthespiderverse #milesmorales #intothespiderverse #peterparker #miguelohara #gwenstacy #haileesteinfield

770K derivatives

Doggface Ocean Spray Dreams video

63
Morning vibe #420souljahz #ec #feelinggood #h2o #cloud9 #happyhippie #worldpeace #king #peaceup #merch #tacos #waterislife #high #morning #710 #cloud9

15B impressions

Mannequin Challenge

63
Mannequin challenge Done by 100+ Engineering Students at University of Jordan, Collaboration with Wikimedia Levant

60K derivatives

PhelpsFace

63
Michael Phelps and Jimmy Fallon beside a life-size PhelpsFace cutout on The Tonight Show.

Peaked at #6

Adele: Hello

62
Adele - Hello (Official Music Video)

47.5M streams

Just One Cornetto (ReMAXed)

62
Susan Boyle on Instagram: "#ad | Well… it Boyled over 🔥 I couldn’t keep you all waiting – Just One is yours. Two icons back for summer. The @cornettouki track you know and love, reMAXed with the…

4.6B impressions

e.l.f. x Liquid Death Corpse Paint

62
Corpse Paint by Liquid Death x e.l.f. Cosmetics

8B impressions

Game of Thrones coffee cup

62
We find coffee cups where they’re not supposed to be all the time. Not sure what the big deal is. ¯\_(ツ)_/¯ #leavenotrace

53B impressions

Meccha Chameleon

62
MECCHA CHAMELEON on Steam

20M sold

Noah Centineo’s internet-boyfriend breakout

62
“ girl come on you know i already got it “ PETE KAVINSKY FROM TO ALL THE BOYS IVE LOVED BEFORE WILL BE THE DEATH OF ME

Peaked at #5

Apple dance

61
epic choreo moment incoming on sweat tour ! @Troye Sivan @terrencefoconnor

1.7M derivatives

good 4 u

61
Olivia Rodrigo - good 4 u (Official Video)

3.8M impressions

Solo Stove: Snoop Goes Smokeless

61
I’m giving up smoke.

19.5B impressions

Drake In My Feelings

60
Drake - In My Feelings

393M streams

drivers license

60
Olivia Rodrigo - drivers license (Official Video)

8.1M impressions

Ford Super Duty Rescues a Cybertruck

60
Tesla Cybertruck pulled to safety by Ford pickup after getting stuck in snowy embankment

Look What You Made Me Do

60
Taylor Swift - Look What You Made Me Do (Lyric Video)

64M impressions

Pesto the Penguin

60
Trusted news for Victoria on Instagram: "Pesto the penguin has just broken a record at @sealifemelbourneaquarium becoming the centre’s biggest ever chick, weighing in at 20kg! 🐧❤️ #penguin…

5B impressions

Brat summer

59
This is the cover art for the album Brat by Charli XCX

Peaked at #1

Dalgona coffee

59
달고나커피, 400번 저어먹는 커피

Peaked at #1

Mike Pence Fly

59
holy shit

$150K revenue

Mr. Clean retires

59
"Congrats, Damon! With your impressive degree, you can now do PR for laundry and cleaning products!” While that might not have been the most aspirational job offer I received, I’d say it’s…

21M views

Shakira’s Super Bowl tongue moment

59
Internet Rushes to Meme Shakira Super Bowl 2020 Moment

Billy Porter’s Oscars tuxedo gown

58
When you come to the Oscars, you must dress up. Thanks @CSiriano for creating this custom couture masterpiece. @OscarHeymanBros you have outdone yourselves with your iconic jewels. Style by…

ChatGPT Ghibli portraits

58
this was a real labor of love from @gabeeegoooh. congrats gabe; excellent work! here is what we generated during the livestream:

Euphoria Season 2

58
Official frame of Fezco in the second-season premiere of Euphoria.

30M derivatives

The Great Lock In of 2025

58
gng went into 2026 on a generational run i swear🤞🏼 #fyp #typeshyt #shmeat27

12.8K derivatives

Killshot

58
KILLSHOT [Official Audio]

38K sold

Lizzo’s tiny Valentino bag

58
You are EVERYTHING, @lizzo! Cant wait to see you on the #AMAs stage!

Morbius Sweep

58
Morbsweeper, LumpyTouch and qkjosh's playable Minesweeper parody.

Peaked at #5

Alysa Liu’s Stateside Olympic gala routine

57
Olympic gold medalist Alysa Liu has fun in the Exhibition

Girl Dinner

57
TikTok video by @liviemaher

435.2K derivatives

IHOb

57
For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb

42.5B impressions

Orangetheory Fitness

57
Orangetheory Fitness - Address: 8630 Woodbine Ave, Markham, ON L3R 4X8

3.9B impressions

Don't Leave Me Challenge

56
Josh Alfred 🦁 on Instagram: "Leave me alone @bellokreb #dontleaveme 😂😂😂😂😂 #dontleavemechallenge"

197.3K derivatives

Gnarly — KATSEYE

56
KATSEYE (캣츠아이) "Gnarly" Official MV

368K sold

In My Feelings Challenge

56
Shiggy 🇬🇩 on Instagram: "#Mood : KEKE Do You Love Me ? 😂😂😂 @champagnepapi #DoTheShiggy #InMyFeelings"

678K derivatives

Kung Fury

56
The complete action comedy about a Miami cop who traveled back in time to fight Hitler.

40M views

Onyx Storm

56
Onyx Storm print book and ebook cover images from Rebecca Yarros’s official book page.

2.7M sold

Pancake cereal

56
Pancake dip n dots 🥞 This was a joke but actually tasted amazing #breakfast #pancake #tiktokdiy #positivevibes #cooking #keepingbusy #passover

870M impressions

Pasoori

56
Coke Studio | Season 14 | Pasoori | Ali Sethi x Shae Gill

1B views

Raygun at the Paris Olympics

56
AOC Statement on Oceania Qualifying Process for Breaking | Australian Olympic Committee

14M views

Stüssy 8-Ball Sherpa Fleece

56
Replying to @Karton which way round would you rock this? 🔥 #fyp #viral #streetwear #stussy

Adele Carpool Karaoke

55
The full Carpool Karaoke segment with Adele singing and rapping alongside James Corden.

260M views

Someday

55
Pedro Pascal in Apple’s Someday film, from the agency’s ADC Awards entry.

40M views

BTS Meal

55
A "BTS Meal" served in Indonesia by McDonalds, as part of a collaboration with the South Korean boy band BTS. Clockwise from bottom left, this example contains 9 Chicken McNuggets, medium fries, a…

$98M revenue

Duck Army

55
Kevin Synnes on Instagram: "The original video... Husk lyd! :D for licensing / usage, please contact licensing@viralhog.com #duckarmy #viralhog #funny #biltema #kristiansand #friday #vacation #ducks…

Peaked at #2

Frida Breast Milk Ice Cream

55
‘Breast milk ice cream’ now available: What’s really inside

7.8B impressions

Harry Styles cardigan DIY

55
I made myself a knock off of harry styles’ jw anderson cardigan lmao #fyp #foryou #foryoupage #harrystyles

Peaked at #8

IKEA paid Roblox jobs

55
Official game screenshot showing the IKEA showroom and co-worker avatars.

16B impressions

J.Crew Tiny Rollneck

55
Tiny Rollneck™ For Women | J.Crew

Lady Gaga's Oscars gloves

55
#LadyGaga gives us our first meme-worthy look at #Oscars2015. http://t.co/dmXccPy7Zr

Pennywise Dancing

55
it-movie

4 derivatives

Alex Morgan’s tea-sipping celebration

54
HAPPY BIRTHDAY TO YOU, ALEXANDRA!

Anthropologie Rock

54
His full on crash out at the end HAHA

550M impressions

Anti-blush

54
@M·A·C Cosmetics Film Noir Buff Blush ☺️ #blonzer #blush #bronzer

Black Beatles

54
Rae Sremmurd - Black Beatles ft. Gucci Mane (Official Video)

25M impressions

Hotline Bling (music video)

54
Hotline Bling on Apple Music

1.6M derivatives

Juju on That Beat Challenge

54
Rae Sremmurd ft. Gucci Mane, "Black Beatles"

126M impressions

Katt Williams Unleashed

54
Katt Williams Unleashed | CLUB SHAY SHAY

$6M revenue

Kylie Lip Kits

54
Current Kylie Cosmetics Matte Lip Kit with liquid lipstick and matching lip liner.

15K sold

Despacito

53
Luis Fonsi - Despacito ft. Daddy Yankee

347K sold

Dundee: The Son of a Legend Returns Home

53
DUNDEE: The Son Of A Legend Returns Home (2018) Official Movie Teaser Trailer #1

9.2B impressions

EPIK AI Yearbook

53
How I wish this was my college yearbook creative photos 😅 #photodumps #yearbookAIphotos #AI #epikapp #yearbooktrend #fyp #viral

Peaked at #1

Fenty Beauty Launch

53
Fenty Beauty Is One of TIME's 50 Genius Companies 2018

1.6B impressions

Goldfish: Chilean Sea Bass

53
The official Goldfish® brand on Instagram: "They look like Goldfish. They taste like Goldfish. But they’re called Chilean Sea Bass. Which is WAY more grown up. Shop now at the link in bio."

14.5B impressions

Heinz: #FindTheKetchupBoatGuy

53
Heinz on Instagram: "To whoever finds this message, We need your help tracking down an amazing man with an amazing story. You may remember Elvis Francois as the brave sailor who survived on nothing…

3.7B impressions

Kylie Jenner's Rise and Shine

53
Official Kylie Jenner Office Tour

Peaked at #1

MSQRD

53
Frame from MSQRD’s official demo showing a live animal mask and the camera controls.

14M users

Triangle Dance

53
TikTok video by @mjtrecer

7M views

Buss It Challenge

52
Erica Banks - Buss It [Official Music Video]

Peaked at #7

(di)vision tablecloth dress

52
how they closed the (di)vision fw23 rtw show at copenhagen fashion week

5M views

Heinz: Heinz Ketchup & Seemingly Ranch

52
Heinz on Instagram: "It’s a new Era for Heinz. Introducing Ketchup and Seemingly Ranch. Limited-edition bottles coming soon. #SeeminglyRanch #ItHasToBeHeinz"

4.7B impressions

KFC x Crocs

52
KFC x Crocs Classic Clogs with fried chicken prints and drumstick charms.

2.9B impressions

Mastercard: Abracadabra: From Fan to Featured

52
Lady Gaga - “Abracadabra” Music Video Presented by Mastercard

1.4B impressions

Stray

52
Stray comes to PS4 and PS5 on July 19 as part of PlayStation Plus Extra and Premium

Peaked at #1

Grand Train Tour of Switzerland: The Ride of a Lifetime

52
Grand Train Tour of Switzerland: The ride of a lifetime | Switzerland Tourism

872M impressions

Call Me Caitlyn

51
Caitlyn Jenner poses for Annie Leibovitz on the cover of Vanity Fair #CallMeCaitlyn http://t.co/NRyh6R09RR http://t.co/GO1ZgJJKBR

3.9B impressions

Duo’s Ashton Hall Morning Routine

51
Rise and Grind. These Scores aren’t gonna raise themselves. IB: @Worthy Supps #duolingo #score #ashtonhall

45M views

Joker stairs

51
Joker's Stairway

10K derivatives

KVD Good Apple Foundation

51
Good Apple foundation balm compacts on red apples, from KVD Beauty’s Feelunique launch release.

666M impressions

Raindrop Cake

51
A raindrop cake is a Japanese dish made from water and agar that resembles a bead of water on a surface.

700 sold

WAP Dance

51
WAP - Cardi B feat. Megan Thee Stallion (Dance Video) | @besperon Choreography

10K derivatives

Angela Bassett Did the Thing

50
Ariana DeBose's rap, Doctor Who reunion, Lenny Rush's win and more! | Iconic 2023 BAFTA Moments

Down N' Out Pokéburgers

50
Liefde voor Pokémon door de maag met nieuwe burger

Earl the Grumpy Puppy

50
Windsor the Grumpy Dragon meets Earl the Grumpy Dog

e.l.f. Glow Reviver Lip Oil

50
e.l.f. Glow Reviver Lip Oil product page

FaceApp aging challenge

50
‎فهد العليوة‎ on Instagram: "challenge accepted! 😅 #agechallenge"

180K derivatives

Fearless Girl

50
'Fearless Girl' statue face off Wall Street Bull in New York

4.6B impressions

Jiggle Jiggle dance

50
my money don’t jiggle jiggle.

Rawdawg Run Club

50
STRONG Coffee’s Rawdawg collaboration bag, shown on the official product page.

Roll Safe

50
When you piss her off on purpose, so she can say goodnight at 6pm and you can just play FIFA for the rest of the day in peace.

345.5K derivatives

Save Ralph

50
Save Ralph - A short film with Taika Waititi

42M views

Skibidi Challenge

50
LITTLE BIG – SKIBIDI (official music video)

25M views

Billie's Scratch-and-Sniff Armpits

49
Billie on Instagram: "Love the fresh smell of @billie pits in the morning #whatisnewyork #billiepartner"

1.75B impressions

Josh Wine Memes

49
I’m not gonna keep telling y’all to grow up and leave that Stella & Barefoot alone

207M impressions

Julia Fox's Uncut Jams

49
Here for @juliafox #kanyewest being each others' muses 💕 #juliafox #callherdaddy #daddygang #ye #popculturetea

60K derivatives

Lady Gaga’s Met Gala outfit reveals

49
Lady Gaga changed outfits on the Met Gala carpet in Vogue’s official entrance recording.

Mikayla Nogueira’s Telescopic Lift ad

49
THESE ARE THE LASHES OF MY DREAMS!! @lorealparisusa never lets me down 😭 #TelescopicLift #LorealParisPartner #LorealParis @zoehonsinger

64.2M views

Nano Banana

49
Google’s examples of Nano Banana figurines, retro portraits and other image trends.

Peaked at #1

Novig Just Sports

49
Confirmed: Sydney Sweeney knows ball.

PS5 design parodies

49
Sony’s official PS5 console photo; the reveal was the precursor to the audience parodies.

Salt Bae

49
Nusr_et#Saltbae on Instagram: "Ottoman steak 🔪"

Dr. Squatch: Sydney's Bathwater Bliss

49
@PopCrave oh the middle aged men are gonna go feral

74B impressions

Barbie Selfie Generator

48
Take a selfie to become a Barbie (or Ken)! ✨📸 Visit to take a selfie with the #BarbieTheMovie Selfie Generator!

Bottle Cap Challenge

48
farakicks on Instagram: "New Challenge with #farakickschallenge 😉! Sending a challenge @jasonstatham @thenotoriousmma @jcvd @jackiechan . Waiting for you video friends .🥋🔥 ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀…

13M impressions

Doja Cat’s Schiaparelli crystal look

48
The way doja ignore her while she was busy talking shot with kylie jenner is kinda the best moment,, btw Doja cat is all red is 🔥,,

9.3M views

Emirates Burj Khalifa A380 flypast

48
See you at Dubai Expo | Emirates

17.5M views

Facebook Marketplace: Yes, Couch!

48
MOJO SUPERMARKET on Instagram: "Did we put the couch from Jeremy Allen White’s much-discussed photoshoot on Facebook Marketplace? Yes, chef. 👀 Link in Bio!!"

2.7B impressions

Gojira's Olympics opening ceremony performance

48
Gojira and Marina Viotti performed “Ah! Ça ira” from the Conciergerie at the Paris Olympics opening ceremony.

Peaked at #1

The Grimace Effect

48
Grimace threw out the first pitch tonight at Citi Field 🟣

9.6B impressions

IKEA: Made from husband material

48
IKEA Australia on Instagram: "If you know, you know"

Jiggle Jiggle

48
My money don’t jiggle jiggle, it folds 💯💰 #louistheroux #ameliadimoldenberg #chickenshopdate #autotune #remix #fyp

Peaked at #8

MGA Presents: Diss-mas

48
MGA PRESENTS: The Rizzler - DISS-MAS 🎁

545.7M impressions

Streamberry / You Are Awful

48
Madison Is Awful, now streaming in London. #YouAreAwful

1.6M views

Pete Davidson, Official Boyfriend of Reformation

48
Reformation on Instagram: "Pete Davidson, Official Boyfriend of Reformation. Written and directed by @_matthew_frost_"

11B impressions

Rhode Lip Case

48
Hailey Rhode Bieber on Instagram: "just girly things 🦄💗🍒🌸"

Spotify Pie

48
Darren Huang’s Spotify Pie, with genre slices and ranked favorite artists.

The Row’s No-Phone Fashion Show

48
You asked, I answered—what REALLY happens at fashion week?

Yanny or Laurel

48

12.1M views

adidas: Hey Jude

47
Full adidas reactive creative with an upside-down logo, Bellingham's boot and the Euro match ball.

593M impressions

AVAVAV Fake It Till You Break It

47
Avavav on Instagram: "AW23 - ‘Fake it til you break it’ Creative director - @beate.karlsson Film director - @danielhallberg Photographer - @petroli0 Videographer - @leo.casalini Mua -…

128.1M views

Bad Guy

47
Billie Eilish - bad guy

93M impressions

Bentley Girl ASMR

47
Luxary ASMR test Bentley Mulsanne 🧠🗣️ #jetcarru #shorts #youtubeshorts

20M views

Bernie Sanders' mittens

47
TOPSHOT - Former presidential candidate, Senator Bernie Sanders sits...

$1.8M revenue

Put Some Respeck on My Name

47
Birdman Goes Off On The Breakfast Club Power 105.1 (04/22/2016)

Conner Ives Protect the Dolls T-Shirt

47
Conner Ives on Instagram: "After the groundswell of support for the ‘Protect the Dolls’ tee, we will be putting the t-shirt up on our website for pre order tomorrow at 5pm GMT. All proceeds…

20K sold

Coors Light: Case of the Mondays

47
Coors Light Chill Face Roller holding a beer can.

12.8B impressions

Dave's Hot Chicken Drake birthday giveaway

47
Sora Has Lost Its App Store Crown to … Dave's Hot Chicken | Dave's Hot Chicken

Peaked at #1

Ford Capri: The Legend…Is Back

47
Miles Myerscough-Harris | Expired Film Club on Instagram: "Shooting 35mm film during the opening game of @EURO2024 at a German Bierkeller 🎞️🍻 the German fans went mad! Do you like the results?…

1B impressions

Frida’s Breast Milk Ice Cream Campaign

47
‘Breast milk ice cream’ now available: What’s really inside

7.8B impressions

Fruit Roll-Up Ice Cream

47
Reply to @joshmyfavourite Ice cream wrapped in fruit roll up 🤤 #eating #eatingshow #tiktokfood #mukbang #foodie #food #foryou #asmr #candy #fyp

Grace VanderWaal's America's Got Talent Audition

47
Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer - America's Got Talent 2016

127.5M views

Eyepatch-Gate

47
Gillette on Instagram: "Well this is awkward"

6.9M views

Nahmias x Marty Supreme Jacket

47
Chalamet wore the orange Marty Supreme windbreaker in an official Nahmias campaign image.

Pizza Rat

47
matt little on Instagram: "LINK IN BIO - Master Splinter headed off to feed #TMNT"

6 sold

Ruangguru Clash of Champions

47
Ruangguru Clash of Champions Episode 1 | PARAH!!! HITUNG RATUSAN ANGKA SAMPE PUSING

12.6M views

Sam Smith's HARRI inflatable suit

47
sam smith squidward walking sounds #BRITs

2B impressions

Savage Dance Challenge

47
NEW DANCE ALERT! 🚨 if u use my dance tag me so i can see🤗 @theestallion #writethelyrics #PlayWithLife #foyou #fyp #foryoupage #newdance #savage

3M derivatives

Y/Project x Jean Paul Gaultier Body Morph

47
Fashion Nova ha plagiato Jean-Paul Gaultier di nuovo

Aspercreme: The 58 Year Old Freshman

46
Aspercreme on Instagram: "You lose something when you age. The ability to give a damn about what anybody else thinks. @cillo.tom #NIL #Ad #AspercremePartner"

1.13B impressions

Bad Hombres

46
Saturday Night Live - Season 42

134K derivatives

Bones or No Bones

46
he had them just last night!! #pug #seniordog #boneless #humor #foryou

130K views

Hugh Grant and Ashley Graham's Oscars interview

46
Lmao Hugh Grant appears to be shocked they are asking him questions during an interview wow what a dick #oscars

17.8M views

iOS 14 home-screen customization

46
Reply to @an.elementopqrs #ios14 #ios14update #iphonetricks #iphonehack #ios14homescreen #learnontiktok

6.2M impressions

McDonald's UK: Raise Your Arches

46
Edgar Wright’s office workers invited colleagues to McDonald’s by raising their eyebrows to Yello’s Oh Yeah.

4.4M impressions

Monobank’s “Hunt for Lemons”

46
Netflix Ukraine on Instagram: "лимони всюдиииии 😌🍋"

25M impressions

Nicole Kidman’s Vanity Fair Hollywood Cover

46
VANITY FAIR on Instagram: "Presenting our 28th annual Hollywood Issue, starring Academy Award nominee @NicoleKidman. The ‘Being the Ricardos’ star has held the keys to Hollywood for decades, and her…

First Look at Nintendo Switch

46
Nintendo’s video introduced Switch through scenes of TV, handheld and multiplayer play.

Peaked at #1

NYX x Barbie The Movie collection

46
NYX Professional Makeup Launches New Limited-Edition "Barbie™ The Movie" Collection

4.2B impressions

Slickback levitating dance

46
한국원탑#slipback

Adidas Backyard Legends

45
adidas Backyard Legends | The Greatest Football Story Ever Told

40M impressions

Adidas Support Is Everything breast grid

45
Official Breast Gallery campaign image in the copywriter’s portfolio.

#ALLMYMOVIES

45
Official project still showing LaBeouf watching his films at the Angelika Film Center.

BMW Zeus & Hera

45
Zeus & Hera (Official Video)

5.2B impressions

Duolingo on Ice

45
Introducing Duolingo On Ice!

97M impressions

Gustaf Westman Baguette Holder

45
Gustaf Westman on Instagram: "Made a baguette holder for my Paris pop-pop! 🥖 3 RUE CUNIN-GRIDAINE, Saturday and sunday 11-19"

HBO Max: The Re-Rebrand

45
What is dead may never die. HBO Max coming this summer. Same app, new-ish name.

10B impressions

Hit the Quan

45
iHeart Memphis - Hit The Quan (Prod. by Buck Nasty

588K sold

Meryl Streep Shouting Lyrics

45
50 Cent: what up blood? what up cuz? what up blood? what up ... Me: GAAAAANGSTAAAAAAA

MSCHF Big Red Boots

45
MSCHF

20K sold

Nike Dream Crazy

45
Believe in something, even if it means sacrificing everything. #JustDoIt

710M impressions

Reface

45
The Viral Reface App Could Make Our Deepfake Problem Worse

20M users

Running Man Challenge

45
kevsoze on Instagram: "#RunningmanChallenge 😂 By @kevsoze"

30M impressions

75 Hard Style Challenge

44
Kicking off 2024 with a style challenge! If you want to start the new year off by glowing up, saving money, getting more use out of your closet and firming up your personal style this one’s for you.…

21K derivatives

Acapella from PicPlayPost

44
Acapella from PicPlayPost App Store listing, Mixcord

7M users

Ashley Boggs's Urban Skin Rx testimonial

44
Urban Skin Rx Even Tone Cleansing Bar jar.

$30M revenue

Bad Bunny Is Infinite for Calvin Klein

44
Bad Bunny Is Infinite | Calvin Klein Spring 2025

30M views

Balenciaga Paris destroyed sneaker campaign

44
os novos tênis da balenciaga vou postar aqui e você pense o que quiser

390M impressions

Clé de Peau Beauté: Thirst Trap feat. Martha Stewart

44
#ad Gorgeous, gorgeous people love @cledepeaubeauteUS concealer! #ad #cledepeaubeaute

48M on a 845K followers at seed

Durex: 18 Years. 2 Virgins.

44
Durex India on Instagram: "First times are always special! Who are you rooting for? #Durex #DurexIndia #Finals"

Falcon Heavy’s Starman

44

Glamlite Pizza Palette

44
Open Glamlite Pizza Palette on a wooden board beside pizza toppings.

$150K on a $400 media spend

Glazed Donut Nails

44
OPI Tin Man Can Glaze chrome powder used to make the glazed nail finish.

288K derivatives

LEAD FROM BEHIND: Ryan Reynolds and Rob McElhenney

44
Rob & Ryan Lead From Behind

3.3B impressions

Lensa Magic Avatars

44
We've launched something really cool! 🚀 Now you can generate mind-blowing personal avatars with Stable diffusion + Dream booth in a few taps in our app Lensa. It also costs just $2.99 per pack!😃…

$29.3M revenue

Louis Vuitton: Victory Is a State of Mind

44
Cristiano Ronaldo on Instagram: "Victory is a State of Mind. A long tradition of crafting trunks photographed by @annieleibovitz for @louisvuitton"

78.4M impressions

Martha Stewart: I Only Wear MAC

44
M·A·C Cosmetics on Instagram: "I’m Martha Stewart and #IOnlyWearMAC. #MACFleshpot #MACNudes MUA: @daisybeautytoye"

Prattkeeping

44
We are recreating Chris Pratt's raptor control from #JurassicWorld - with our Southern White Rhinos! http://t.co/ntnm1UsibJ

82 derivatives

Rare Beauty Soft Pinch Tinted Lip Oil

44
Serenity| Rare Beauty's Soft Pinch Tinted Lip Oil in shade "Serenity".

11.2K sold

Rhode x Krispy Kreme Strawberry Glaze

44
Hailey Rhode Bieber on Instagram: "STRAWBERRY GLAZE DAY!!!!!!!!!Feeling over the moon today🍓❤️ thank you thank you thank you!"

Sarahah

44
The app has become popular with users of Snapchat

Peaked at #1

Assume That I Can

43
ASSUME THAT I CAN | World Down Syndrome Day 2024

35M views

The Great Lock-In of 2025

43
Ts was legendary take me back😭 #fyp #typeshyt #shmeat27

5.8M views

Lady Gaga’s Grammys stare

43
cue. the. memes. @ladygaga #GRAMMYs @RecordingAcad

Lady Gaga's Super Bowl LI halftime show

43
Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

410K sold

Lone Fox's IKEA Bowl Coffee Table

43
DIY Ikea Hacks YOU ACTUALLY WANT TO TRY! *From Start to Finish*

9.2M views

NYX x Cardi B Duck Plump

43
A Cardi B lip gloss ad that ended with a mock news report about men misusing Duck Plump.

2M views

Tonga's Shirtless Olympic Flag Bearer

43
OLY-2016-RIO-OPENING-DELEGATION

608.7K impressions

Pop-Tarts: The First Edible Mascot

43
Welcome to the Pop-Tarts Bowl.

4B impressions

Unisom: Don't Sleep on Saquon

43
Official Unisom SleepTabs product packaging.

1.9B impressions

Ana Coto's Jenny from the Block Skate Dance

42
Call me Jenny 💋 @jlo #rollerskating #jlotiktokchallenge

16M views

Dr. Squatch Nick Cannon Ball Insurance

42
Dr. Squatch on Instagram: "It’s official! I have the most valuable balls in the world! @drsquatch has insured them for $10M through their Ball-to-Ball Coverage. Visit http://drsquatch.com/balls to…

12B impressions

The Git Up Challenge

42
Blanco Brown visits TikTok UK office! - Newsroom | TikTok

1M derivatives

Kim Kardashian: Meet My New Friend

42
meet my new friend 🦾🤖 @Tesla

11.8M views

Lady Gaga's Super Bowl jump

42
Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

This Tomato Is So Loewe

42
This tomato is so Loewe I can’t explain it

4.1M views

Lunge Run Club

42
Why more single people are turning to run clubs and ditching dating apps

10M views

Melania Trump's hand swat

42
LOL! Melania in Tel Aviv is as MISERABLE, as Melania in the U.S. Watch her push away the CREEP's hand. PRICELESS😂😂😂This guy is DISGUSTING!

Miracle-Gro Full Bush Summer

42
It's a #FullBushSummer with @Miracle-Gro #ad

1.35B impressions

Nike SB x Ben & Jerry’s Chunky Dunky

42
Nike SB Churns out Chunky Dunky Sneaker with Ben & Jerry's

1.4K sold

Peloton Let Yourself Go with Hudson Williams

42
Ashley Woodfolk (@ashwrites) on Threads

20M views

Spotify Wrapped 2022

42
Official 2022 Wrapped Listening Personality share card.

76.7M impressions

Babel

41
Official UK hardback cover of Babel.

20.7K sold

Caresha Please

41
Yung Miami & Diddy Talk Their Relationship Status, Dating, Love Records & More | Caresha Please

1B impressions

DistanceDance

41
Stay home & do the #distancedance. Tag me & the hashtag in your video. P&G will donate to Feeding America & Matthew 25 for first 3M videos #PGPartner

197.5M views

Duolingo Super Bowl Buttception

41
Do your lesson, no buts.

800M impressions

Gucci Twinsburg

41
The Gucci Twinsburg Fashion Show

Peaked at #6

IKEA’s Punch found-family campaign

41
IKEA India on Instagram: "The world loves you, Punch! 🐒🧡🦧 #がんばれパンチ #KeepGoingPunch"

55M impressions

Kendrick Lamar’s Celine Super Bowl Jeans

41
TikTok video by @_morganelise_h

3.4M views

Mask Off

41
Future - Mask Off (Official Music Video)

24M impressions

NewProfilePic

41
Post by @BeardedGenius on X

Peaked at #1

Dar Patrol CGI

41
Nissan Middle East on Instagram‎: "تنبيه جوي 🌪️ لو شفت الغبار… فالقوة مرّت من هنا. أيقونات تنطلق بلمح البصر. وإذا غفلت عينك لحظة؟ يعني غبّروك. #تحدّ_المألوف #غبّرهم #دار_باترول 𝐖𝐄𝐀𝐓𝐇𝐄𝐑…

Tough Mudder

41
Watch The Road to World’s Toughest Mudder Video Series, Exclusively on Amazon - Tough Mudder

$70M on a $8K media spend

Water dance challenge

41
Dc @Litchi #tyla

Anrealage UV colour-changing runway

40
LIVE FROM ANREALAGE!!!

1.8M views

Artisto

40
After initial success in Russia, neural network-inspired apps Artisto and Prisma become international hits

1.3M users

Coperni’s spray-on dress

40
It wouldn’t be Paris Fashion Week without a major gasp moment – and the Coperni SS23 show concluded in the most spectacular fashion with Bella Hadid acting as a human mannequin for a spray-on dress…

Dame Tu Cosita Challenge

40
Dame Tu Cosita Challenge

2.7M views

Drunken Dumpling XL Soup Dumpling

40
Drunken Dumpling on Instagram: "Stay tuned to our reopening!!! 🥢"

25 sold

I Buy My Own Batteries

40
Don’t settle for anything less than premium, and that includes your batteries too. #TeamAriana

6.7B impressions

IKEA x Chupa Chups meatball lollipop

40
IKEA UK on Instagram: "We heard you like Swedish candy 🍭 So here’s the sweetest mashup no one asked for, but everyone will want to taste!"

25M impressions

Instafest

40
Official screenshot of Instafest’s later iPhone app and its festival-poster interface.

6M users

MSCHF Microscopic Handbag

40
MSCHF on Instagram: "Microscopic Handbag by MSCHF🔬 Smaller than a grain of sea salt and narrow enough to pass through the eye of a needle, this is a purse so small you'll need a microscope to see…

$63.8K revenue

Plogging

40
FUNK9730

Rihanna’s Grammy Dress

40
Rihanna looking like the pink cupcake doll from my 80s childhood http://t.co/l6gHJegvYB

Lady Gaga and Bradley Cooper’s Shallow Oscars performance

40
Lady Gaga, Bradley Cooper - Shallow (From A Star Is Born/Live From The Oscars)

Usher for Skims Mens

40
Usher Calls Kim Kardashian “A Fairy God-A&R” and Talks New Skims Ad

Sydney Sweeney Has Great Jeans

40
A blonde woman wearing denim pictured laying down in a billboard advertisement

Blinding Lights Challenge

39
Excited to say our #blindinglightschallenge will be on @fortnite very soon!! Thank you everyone for making this dance go viral!! ❤️❤️

1M derivatives

Boots and a Slick Back Bun

39
Boots and a slick back bun @Ellie Lord @Amelia Gregorian #bootsandaslickbackbun #girlhood #cowboybootsandablowie #sambasandalittleredbag

12M impressions

Boots on the Ground Line Dance

39
CCG Year of Engagement Podcast Episode #4: Community on the Line | Folklife Today

Cash App and Timothée Chalamet’s Sphere stunt

39
Timothée Chalamet on Instagram: "MARTY SUPREME OUT IN 3 DAYS TICKET LINK IN BIO"

1.3M views

Duolingo x NIKI: Backburner

39
Platform taps NIKI for Gen Z language campaign

58M impressions

Flower dance challenge

39
Dance with #ME 🌺 #JISOO_FLOWER #지수꽃 #FLOWERchallenge #JISOO #지수 #BLACKPINK #블랙핑크

Give It Up to Me dance challenge

39
DC: me💃🏼

Peaked at #3

This Smells Like My Vagina candle

39
Heretic’s This Smells Like My Vagina candle and packaging.

100 sold

IKEA Phone Sleep Collection

39
IKEA UAE on Instagram‎: "A new era of sleep begins tonight with the Phone Sleep Collection. Available in stores when you shop Dhs750+, including one item from the Complete Sleep Collection. Tuck…

650M impressions

IKEA x Severance

39
IKEA India on Instagram: "Innie or outie, everyone deserves privacy. #severance #severancetheories #severanceseason2 #IKEA"

21M impressions

Kevin James Smirking Meme

39
me after 1 double rum and diet

Peaked at #1

Rhode Peptide Lip Shape

39
Hailey Bieber's rhode launches contouring lip shaper: 'I have been teasing them for the longest time'

ROSALÍA for Calvin Klein Fall 2025

39
Rosalía Turns It Up | Calvin Klein Fall 2025 Campaign

Amelia Dimoldenberg and Andrew Garfield at the Golden Globes

38
Round 2 @goldenglobes

36M views

Bondee

38
スマホ向けメタバースSNS『Bondee ボンディー』 日本で初めてのPOP UP！ 4/24～5/7までのイベント開催レポート

Peaked at #1

Jeremy Allen White for Calvin Klein Spring 2024

38
Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign

9M impressions

Cheerio Challenge

38
#cheeriochallenge #sleepybaby had 10 but couldn't take pic quick enough

100M impressions

e.l.f. So Many Dicks

38
Official So Many Dicks campaign artwork with a grid of male portraits.

5B impressions

Lidl Eau de Croissant

38
Plunge Creations’ croissant-shaped bottles for Lidl’s perfume campaign.

9M views

Lilly Pulitzer for Target

38
A model wore Lilly Pulitzer for Target swimwear while reclining on floral outdoor textiles.

MACStack Mascara

38
Ok you guys. Holy shit. @maccosmetics SHOWED UP! #macstack #30mascaras

15M impressions

Nicole Kidman’s Balenciaga runway walk

38
Replying to @mehows part 2 as promised 🍸 #balenciaga #nicolekidman #nicolekidding #hihi

Nutter Butter, You Good?

38
nutter butter on Instagram

Peloton: Such a Great App

38
We love all our Members...even those who observe interesting holidays #NationalNudeDay

400K views

Polly

38
Second Polly app screenshot supplied in its Product Hunt gallery

20M users

Rhode Lemontini Belly-Chain Reveal

38
hailey’s new rhode waist chain that holds ur lip treatment. fabbbbbbb

71.7M views

Skims Ultimate Pierced Nipple Bra

38
SKIMS on Instagram: "Coming May 22: The Ultimate Pierced Nipple Bra. Our sexiest bra gets even hotter with a faux nipple piercing design so you can get the ‘Ooo’ without the ouch! Carolina wears the…

The Ordinary's Ordinarily Priced Eggs

38
The Ordinary on Instagram: "We heard NYC needed eggs. 🥚 This weekend, you can get 12 ordinarily priced eggs at our stores for $3.37. No frills, just eggs. While supplies last. 📍 Nolita 26 Prince…

Tell Us Something Good That Happened to You Today

38
The University of North Carolina at Chapel Hill on Instagram: "A little Carolina positivity for your Monday 🩵 Tag a Tar Heel who makes your day better ⬇️ .#UNC .#TARgram"

5M views

Vim Black for Men

38
Is this a joke?

330M impressions

Pickle's Back

37
Megan Thee Stallion & Nickelback - Pickle’s Back [Official Music Video]

4M impressions

Diesel B-Berny belt-skirt reveal

37
looks good on camera tho 🥲 #dieselskirt #diesel #dieselfw22

5M views

Diesel x Durex condom mountain

37
Diesel on Instagram: "A very big D. The #DieselFW23 runway show set revealed a mountain of 200,000 condom boxes as part of a partnership with @durex . In the Diesel and Durex spirit of individual…

Enchanted Forest

37
Enchanted Forest - Johanna Basford : Illustrator & Colouring Book Maker

2.3M sold

Hailey Bieber's 'Brownie Glazed Lips' TikTok

37
ready for all the fall things including brownie glazed lips 🥹✨✨✨🤎🤎🤎

Hailey Bieber's OPI Glazed Donut Nails

37
Everything used at the link in bio! All on my LTK 🌟 cr nailsbyzola on ig @Hailey Bieber #gelx #haileybieber #haileybiebernails #chromenails #pearlnails #diynails

39.7K derivatives

Kendall Jenner’s J’adore Cowboys rodeo post

37
Kendall on Instagram: "Wyoming 🤎"

McDonald's Big Arch CEO Bite

37
Chris Kempczinski on Instagram: "The Big Arch might be my new go-to lunch order. Who else is counting down the days until it’s in a store near you?"

MSCHF x Crocs Big Red Boot (Yellow)

37
Raw results, Aug. 7, 2023

9.5M views

Prada Kolhapuri sandals debate

37
Luxury brand Prada sells traditonal Kolhapuri chappals for Rs...

Škoda x Zepto: Ten-Minute Test Drives

37
Zepto on Instagram: "Humare pass mixer hai, phone hai, tablet hai, aur abb… Coming soon on 8th Feb! #SkodaIndia #SkodaIndiaNewEra #LetsExplore"

100M impressions

Chrissy Teigen’s Cry Face

36
Just some casual @chrissyteigen action #EWGlobes #GoldenGlobes http://t.co/wq7qNs4zYW

The Great Meme Reset of 2026

36
Lessons in Meme Culture’s thumbnail showed Ugandan Knuckles under the words GREAT RESET.

IKEA Throws in a Towel

36
IKEA UK on Instagram: "Introducing the new VINARN Towel Skirt A 2024 Spring fashion essential #TowelSkirt #IKEAUK #Fashion"

900M impressions

IKEA: U up?

36
Agency photograph of a phone showing IKEA’s u up? Instagram message.

4.5M impressions

Michel&Amazonka’s Mongolia Olympic Uniforms

36
Michel&Amazonka on Instagram: "Unveiling Team Mongolia uniforms for 2024 Paris Olympics Opening and Closing ceremony Creative Director : @a.bignuut Photo: @nima_pht Model: @t.suee Make up:…

2M views

Progresso Soup Drops

36
General Mills’ Progresso Soup Drops Campaign Wins Gold and Silver Lions at Cannes Lions International Festival of Creativity

12.83B impressions

Skims Seamless Sculpt Face Wrap

36
SKIMS on Instagram: "The innovation never ends. Our all-new face wrap offers ultra-soft jaw support in our signature Seamless Sculpt fabric for a must-have addition to your nightly routine."

Spotify Wrapped 2023

36
2023 #SpotifyWrapped has entered the chat.

Valtteri Bottas's Ultimate Second Car

36
Meat pie warmer? ✅ Budgie Smuggler clothes line? ✅ Kookaburra horn? ✅ Your first car could NEVER... So we made a second car that could. Purpose built for an Aussie road trip. @Uber_Australia…

17.3M views

Coperni robot dogs

35
Robots abren el desfile de Coperni FW23 #pfw

216.7K impressions

Dyson Airstrait

35
Discover the Dyson Airstrait™ straightener. A new way to straighten.

390K impressions

Lulumelon EOSS

35
Lulumelon Official on Instagram: "The biggest shopping extravaganza of the year is here! Get crazy daels on the latest trends and up your style with the Lulumelon End of Season Sale. Shop now!…

28M impressions

IKEA VARMBLIXT Donut Lamp

35
IKEA and Sabine Marcelis launch the VARMBLIXT collection - IKEA Global

Strangers

35

Peaked at #1

Level Up Challenge

35
Ciara Inspires Patients in DC and Charlotte - Ryan Seacrest Foundation

2.7M views

Orange Peel Theory

35
the orange peel theory explained🍊👩🏻‍❤️‍👨🏼 #relationships #orangepeeltheory #relationshiptips #greenflags #bidsforattention #healthylove #relationshipadvice

2.5M views

Peloton Bike

35
Buy a Peloton Refurbished Original Bike

$183.5M revenue

Prime Hydration

35
Circana’s New Product Pacesetters Report Reveals 2023 Innovation Meets Consumers in New Moments

$323.9M revenue

Rini Kids' Skincare Launch

35
Shay Mitchell on Instagram: "Something gentle, something new — launching tomorrow. @rini"

Skims The Ultimate Bush

35
Bethenny Frankel Reacts to Kim Kardashian’s Skims' New Hairy Underwear

About Damn Time Dance

34
#duet with @lizzo Soooo... what you're saying is ... I'm not going on Lizzo's tour ?

Alison Roman’s The Stew

34
A bowl of Alison Roman’s chickpea stew with greens, mint and yogurt.

3.5K derivatives

Con Calma Challenge

34
Daddy Yankee & Snow - Con Calma (Video Oficial)

Duolingo’s AI-First Memo

34
👇🏽 Below is an all-hands email from our CEO, Luis von Ahn – we are going to be AI-first. Just like how betting on mobile in 2012 made all the difference, we’re making a similar call now. This… |…

e.l.f.ino & schmarnes

34
so like, why is @elfcosmetics working with a man like matt rife who is extremely misogynistic and sexist when their primary demographic is women?

33.8M views

Gap x LoveShackFancy

34
Official Gap x LoveShackFancy image grid showing the collection.

9.8M impressions

Icebreaker

34
Icebreaker UK paperback cover from Hannah Grace’s official book page.

503.6K sold

Invisible Eyeliner

34
Transparent liner??! Yes! #graphicliner #editorialmakeup #simplemakeup

NGL app

34
Official NGL App Store screenshot showing a question card shared over an Instagram Story.

125M users

November Project

34
November Project members embrace exercise, one another - The Boston Globe

$319.5K revenue

Telfar Bag Security Program

34

I Like the Way You Kiss Me

33

Peaked at #3

Bullet Journal

33
Bullet Journal

$79.4K revenue

Coperni Air Swipe Bag Reveal

33
coperni on Instagram: "The Air Swipe Bag Composition: 99% air 1% glass Weight: 33 grams Dimension: 27x16x6cm Made of NASA’s nanomaterial silica aerogel, the lightest solid on planet Earth, the Air…

4.5M views

Dr. Squatch Body Wash Genie

33
Sydney Sweeney granted men wishes for natural body wash in Dr. Squatch’s Guys Only Want One Thing spot.

7.3M views

Hailey Bieber's Strawberry Glaze Skin Smoothie

33
Four Strawberry Glaze Skin Smoothies in Erewhon cups, from the official home kit product page.

$864K revenue

Heinz: Can't Unsee It

33
Marvel Studios’ Deadpool & Wolverine – Can’t Unsee It

1.58B impressions

JD Sports x The North Face Big Ben puffer

33
JD Sports on Instagram: "We’re all on an expedition 🤝 #JD #JDSports #TNF #TheNorthFace #BensNotHot"

25.7M impressions

Timothée Chalamet's backless Haider Ackermann suit

33
Timothée Chalamet wins Venice. Go home, everyone - it’s all over.

Entanglement

32
39M views · 622K reactions | Jada and Will address the recent headlines and share their journey of finding peace through pain. | Red Table Talk

Peaked at #7

Gap brown hoodie revival

32
fits

Getty Museum Challenge

32
We challenge you to recreate a work of art with objects (and people) in your home. 🥇 Choose your favorite artwork 🥈 Find three things lying around your house⠀ 🥉 Recreate the artwork with those…

3M impressions

Glow Recipe Hue Drops

32
Glow Recipe Watermelon Glow Niacinamide Hue Drops

$300K revenue

Hailey Bieber’s strawberry girl makeup

32
Hailey Rhode Bieber on Instagram: "strawberry girl summer 🍓"

IKEA Bookbook

32
IKEA Bookbook 2015 catalogue advertisement: the original touch interface. Contemporary campaign creative, preserved in a later creator portfolio.

12M views

IKEA x Gustaf Westman VINTERFINT

32
Official IKEA photograph of Westman’s winter tableware collection.

Starbucks x Stanley Holiday Red Quencher

32
Two Girls Many Cups on Instagram: "A very Stanley Christmas #stanley #stanleycup #starbucks #starbucksaddict #starbuckscoffee #starbuckscollection #Starbucks collector #starbuckscups…

7-Eleven: Always Open

31
Ja’Marr Chase on Instagram: "isjamarropen.com #7ElevenPartner”"

500M impressions

Addison Rae x Lucky Brand

31
Official launch imagery showing Addison Rae wearing the Ultra Low Rise Flare.

1B impressions

BelliWelli Daily Fiber and Probiotics Powder

31
BelliWelli powder tubs in the three Walmart launch flavors, with pink lids and fruit.

30.9K sold

ForteBank Humanity Chain

31
Алматы в центре мирового внимания: арт-объект «Единство» стал новой точкой притяжения

16M impressions

Huda Beauty Lip Contour Stain

31
#launchday #lipcontourstain #fauxfillerjellyoil | Huda Beauty | 62 comments

Insta Novels

31
Phone screens showing the Alice, Yellow Wallpaper and Metamorphosis Insta Novels covers.

Jonathan Bailey’s The Row Flip-Flops

31
WHAT ARE THOSE SHOES JONATHAN STUART BAILEY

5.2K views

L’Oréal Paris CGI lipstick car

31
L'Oréal Paris Official on Instagram: "Fasten your seatbelt and prepare to make a bold entrance with our Infaillible Matte Resistance liquid lipstick! Elevate your lip-game to a whole new level with…

3.5M views

Manforce DOT AI

31
Manforce Condoms on Instagram: "Introducing the new era of pleasure and protection with the world’s first AI-powered condom - Manforce DOT AI. Coming Soon. #ManforceDotAI #TheFutureOfPleasure…

The Year of the Nepo Baby

31
The cover of New York Magazine, with a headline that reads: She Has Her Mother's Eyes. And Agent. Extremely overanalyzing Hollywood's nepo-baby boom. By Nate Jones

2.5M impressions

Shawn Oakman Cotton Bowl photo

31
For breakfast this morning Shawn Oakman had 3 human beings and a honeybun http://t.co/ZzncEeKr41

Lana Del Rey for Skims Valentine’s Day

31
SKIMS on Instagram: "Our SKIMS Valentine: Lana Del Rey. Music’s queen of hearts opens our dedicated Valentine's Shop Tuesday, January 23 at 9AM PT / 12PM ET. @honeymoon wears the Velvet Lace Teddy…

100 Effed Facts About the Gender Health Gap

30
100 Effed Facts About the Gender Health Gap book on Evvy's product page

Alexander Wang Ricco Celebrity Lookalikes

30
alexanderwang on Instagram: "100% certified authentic - ricco back in stock 5.22"

22.3M views

Benito Antonio x Zara

30
Bad Bunny llega a Zara de Plaza Las Américas y transforman la tienda para el lanzamiento de su colección 🇵🇷

178.6K views

Ford x Sydney Sweeney

30
Ford’s Bronco restoration film with Sydney Sweeney, followed by sponsored Auto 101 tutorials and Dickies workwear.

94.2M impressions

Holy airball slideshows

30
Perfect Corp.’s tutorial showed Alianna Thiam’s three-slide Akon reveal.

MACStack Mascara

30
MACStack mascara tube and Mega Brush against a white background.

15M impressions

Renegade Dance

30
best-tiktok-dance

Secret Garden colouring book

30
Secret Garden colouring book: cover art

7.4M sold

Distracted Boyfriend

29

Durex Annu Kapoor true-friend advertisement

29
Durex India on Instagram: "Nolan : 0, Annu Kapoor : 1 . . . . . . #Collaboration"

806.6K impressions

Hot Girl Walk

29
#greenscreen literally my best glow up advice in 45s follow if you wanna hear my whole journey #advice

Peaked at #1

Loewe’s pixelated runway clothes

29
Loewe had pixelated clothes on the runway for SS23.

Quevedo: Bzrp Music Sessions, Vol. 52

28

Chipotle Lid Flip

28
Chipotle on Instagram: "💯"

111K derivatives

Cleopatra and Frankenstein

28
The UK cover of Cleopatra and Frankenstein, from Coco Mellors’ official website.

250K sold

Cuff It dance challenge

28
@ogpartyhardy26

25 derivatives

Duolingo Bad Bunny 101

28
Duolingo on Instagram: "¡hola nueva yol! the S-panish Train is now approaching. stand clear of the closing doors. from now until jan. 29th, ride the S shuttle between Grand Central and Times Square…

219.5K views

Evil Kermit

28
What Had Happened Was: 11/15/16 - Andscape

2.3M impressions

Goop: The Diapér

28
goop on Instagram: "Meet The Diapér. Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties. Infused with a…

150M impressions

I Bought This After Elon Went Crazy

28
Bad look @Kia to have your official Instagram account in Norway posting stuff like this.

Daniel Craig for Loewe Fall 2024

28
Daniel Craig for Loewe (2024)

196.7K views

Lyas’s La Watch Party

28
TikTok video by @ly.as0

34M impressions

MAC x Rob Rausch: MAC Is at Sephora

28
M·A·C Cosmetics on Instagram: "MAC is officially at @sephora. @robert_rausch is going. See you there? 👀"

Rhode Pocket Blush

28
Official campaign image showing Pocket Blush in Piggy applied to cheeks.

1.2K derivatives

Vaseline Heritage Day 2025

28
vaselineza on Instagram: "From Mntana ka Gogo, to Senatla sa Mama. We all know that morning routine that gave us our original glow. In celebration of Heritage Day, we want to hear the phrase your…

10.8M impressions

Bath & Body Works Snowed In candle controversy

27
Bath & Body Works needs to fire all the people who approved this candle artwork 🤦🏻‍♀️

19.9K views

Fazit Glitter Freckle Patches

27
Gold Glitter Freckles Makeup Patches

$1M revenue

Full Steam Ahead with Francis Bourgeois

27
HIGHSNOBIETY on Instagram: "It’s full steam ahead for @gucci and @thenorthface as they take their second collaboration to the tracks with TikTok star and trainspotter @francis_bourgeois43.⁠ ⁠ With…

KitKat Iftar Bar

27
The Iftar Bar beside its red geometric packaging.

2M impressions

Nasty

27

Peaked at #66

Heliot Emil Man on Fire

26
Model on Fire at Heliot Emil FW23!🖤

1.2M views

SKIMS Ultimate Nipple Bra launch campaign

26
Kim Kardashian on Instagram: "COMING OCT 31: THE ULTIMATE NIPPLE BRA. Perfect fullness with a built-in, faux nipple for shock factor – meet the newest innovation to our Ultimate Bra collection on…

10.1M impressions

Alto's Adventure

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Promotional artwork from indie video game Alto's Adventure

Peaked at #1

Jacquemus Le Bambino bag buses

25
JACQUEMUS on Instagram: "I THINK I LIKE PARIS NOW 🫠"

8.8M impressions

Reformation You’ve Got the Power with Monica Lewinsky

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See Monica Lewinsky in Reformation's new You've Got the Power voter encouragement campaign

2M impressions

SKIMS White Lotus Valentine’s Day campaign

25
Kim Kardashian on Instagram: "I watched White Lotus and had to have my girls! LAUNCHING JANUARY 26: THE @SKIMS VALENTINE’S DAY SHOP. It’s back and sexier than ever, starring breakout stars and…

4.6M views

Archero

24
Chinese version of Archero got 4 Million downloads in a month

$376M revenue

Chloe Ting Two Week Shred Challenge

24
Do This Everyday To Lose Weight | 2 Weeks Shred Challenge

Chris Froome's Factor ASMR

24
Some cycling asmr for you. It’s a pleasure 😘 #asmr #bentley #factorbikes #cycling

3M views

Coffee in a Cone

24
Latte art in chocolate-lined waffle cones sold by Bluestone Lane.

50M impressions

K18 AirWash

24
K18 AirWash dry shampoo bottle against a purple background.

4.1M views

Lowe's Black Friday Bucket Giveaway 2025

24
Lowe's Home Improvement on Instagram: "🪣 Our Black Friday Bucket Giveaway is BACK 🪣 🎉 The first 50 members in-store on 11/28 get a FREE Lowe’s bucket full of products AND a chance to get a FREE…

359M impressions

Gata Only

23

Peaked at #58

Moshions’s South Sudan Olympic Suits

23
LeBron shows love to South Sudan

Vaseline: The Real Nigerian Prince

23
Chris Okagbue on Instagram: "Scammers have been using the Nigerian Prince name. Now, they’re faking your Vaseline. Let’s put an end to counterfeits. Check if your Vaseline is real via WhatsApp. *…

844.9K impressions

Yeezy Gap’s construction-bag display photo

23
This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to…

Dura Challenge

22
ANDREA VALDIRIS on Instagram: "Edición especial ....❤️🤩🤪🤩 puro @daddyyankee ...... pareces una estrella 🌟formando el alboroto 📣📣 feliz viernes ❤️ #DURA"

Maggie Smith for Loewe

22
Jonathan Anderson on Instagram: "So proud Juergen Teller captures @LOEWE Spring Summer 2024 precollection featuring #MaggieSmith Photography @JuergenTellerStudio Creative direction…

Safaera

22
Viral: padres reaccionan a la canción 'Safaera' y se vuelven famosos en TikTok

Peaked at #1

Viktor & Rolf upside-down gowns

22
Well, life is pretty topsy-turvy these days. Why not make it couture? #Viktor&Rolf

Marc Jacobs’s Flaming Anniversary Cake

21
Marc Jacobs on Instagram: "Marc Jacobs at the office on 72 Spring Street, NY. #MJ40"

7M views

Bikini Body Guides

20
Sweat with Kayla: The 2015 Fitness App MVP | PixelForce

Grüns Superfood Gummies

20
Grüns is now at all 400+ Sprouts locations! Just in time for the New Year. I'm grateful to our partners at Sprouts who have leaned in and given us this opportunity. We hear it's flying off…

JW Anderson Pigeon Clutch

19
JW ANDERSON on Instagram: "THE PIGEON CLUTCH ‘..And Just Like That’ , the Pigeon Clutch is back Landed now at jwanderson.com, JW Anderson Soho in London and JW Anderson in Milan JW Anderson Soho, 2…

Maura Higgins: Faithful to e.l.f.

18
e.l.f. Cosmetics on Instagram: "Faithful in the castle, faithful to my glam 💋 I TINK I won this one… @elfcosmetics"

Maybelline Sky High CGI lashes

18
Maybe London’s born with it, Maybe it’s✨Maybelline ✨

5.5M impressions

Millie Marotta's Animal Kingdom

17
Official cover of the Animal Kingdom paperback.

5M sold

Pat McGrath Labs Gold 001

17
@patmcgrathreal on Instagram: "Golden hour with these golden girls... A selfie moment after applying #Gold001 at @voguemagazine event #pattakesparis ✨✨✨"

1K sold

Nicola Coughlan for Skims Soft Lounge

17
Nicola Coughlan wearing a white Soft Lounge slip dress amid flowers in the official campaign.

Sabrina Carpenter for Skims Spring 2024

15
Sabrina Carpenter on Instagram: "hellooo it’s sabrina your spring @skims girl 💞🍒🐣 Spring intimates drop 4.03 at skims.com"

1.7M impressions

Running Flan Club

14
Running Flan Club on Instagram: "Beaucoup de nouveaux ET beaux sourires sur cette édition #9 du RFC, encore merci 👻 On a le cœur tout plein de flans et on a hâte de vous revoir samedi prochain 🫶🏼…

Nature Made Pickle-Flavored Multivitamin Gummies

13
Introducing our first-ever pickle-flavored gummy multivitamin, the Official Vitamin of @USA Pickleball! Are you down to try it? Click our link in bio to get yours and tell us – are you #ProPickle or…

Color Road!

10
Color Road for Nintendo Switch - Nintendo Official Site

Peaked at #14

New Horizons’ Pluto heart

10

Sol de Janeiro Delícia Drench Body Butter

9
Violet jar of Sol de Janeiro Delícia Drench Body Butter

LASTESIS: Un violador en tu camino

0
LASTESIS performance participants in Valparaíso in late November 2019. Contemporary photograph of the November 29 mobilization, not the first November 20 performance.

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